Market Segmentation Essay Examples

Mercedes-Benz Case Suggested Answers: 1.Evaluate the alternative bases that Mercedes-Benz might use to segment its market. Which base would you recommend and why? For this question students should demonstrate their knowledge of the different segmentation bases available to Mercedes. There are a variety of bases available for segmenting consumer markets including profile, behavioural and psychographic. […]

Drypers Corporation is a producer and marketer of high-quality, valued-price, one-use baby diapers and training pants. Baby diapers are sold under Drypers brand name in the United States and under other brand names internationally. The corporation also manufactures and retails lower-priced disposable diapers under another brand name such as Comfees in the U.S and internationally […]

Segmentation, targeting, and positioning strategy are important because it provides the information the business needed about the market and the consumers out there. By segmenting the market, the company can know about what each market segment needs and wants. Then they analyze whether the company’s resources are enough to meet those needs and wants. Resources […]

The Chartered Institute of Marketing (2001) states that marketing involves identifying and anticipating customer requirements in order to manage them profitably. This essay will analyze Samsung’s success as a technology brand by examining various marketing theories, including branding concept, brand equity, and brand positioning. The analysis will be supported by academic theories, relevant brand examples, […]

The fitness industry in the United States has grown greatly as more individuals are exposed to healthy living as a lifestyle. Rather than simply attracting athletes, fitness facilities are recognizable service providers to all demographics. As a result, the job outlook for personal trainers and exercise instructors is good. According to the “Bureau of Labor […]

Strengths: Ocean Park has a number of strengths that enables it to capture opportunities fuelled by the needs of customers. Ocean Park’s strength is its strong brand. Ocean Park developed a reputation for providing educational and entertaining activities tied to environmental conservation. Its integrative brand communication implies its ability to provide diverse activities and features […]

We have chosen a service company for our term project and we have studied on Hilton Worldwide. The main reason behind this is, the company, Hilton Hotels and Resorts, is one of the hotels which have been operating in ninety one countries with a number of three thousand eight hundred properties. And we should say […]

Question 1 Explain fully the key elements of the marketing mix adopted by Ben Sherman in the fashion industry. We can define a marketing mix as a mixture of several ideas and plans to promote a particular product or brand. The key elements are often called the four P’s of marketing, which are namely Product, […]

1. Best Buy: Embracing the Angels and Ditching the Demons. “Best Buy’s “customer-centricity” strategy serves its best customer segments better while sending less attractive customers packing. The result: sales are jumping despite the recently gloomy economy.” There’s no such thing as a bad customer, right? And the more customers, the merrier. Makes sense, right? After […]

On my second trip to Staples, I noted that writing implements are usually divided into six categories: pens, markers, pencils, highlighters, fine writing, and correction materials. Within the pen category, products are categorized based on their different features and the consumer needs that these features address. For instance, Uni-ball, Sharpie, Pentel, and Pilot’s rollerball pens […]

With the beginning of term three we, us students, are required to start working on projects at a professional level. The first task that we already received is a cooperation of two parties, in this case The Hague University and “Yakult” company. After receiving a brief from the Yakult’s company, we are supposed to create […]

Geographic segmentation calls for dividing the market into different geographical units such as nations, regions, states, counties, cities, or even neighborhoods. A company may decide to operate in one or a few geographical areas, or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today […]

Introduction Marketing has become vital ingredient for every business success. It has almost become difficult for every competitor to survive in market for a prolonged period because competition is cut to throat. That is why development of right marketing strategy over time is required. Right marketing strategy is something that helps companies to achieve marketing […]

Executive Summary ITC is one of India’s foremost private sectors companies with a market capitalization of nearly US $ 15 billion and a turnover of over US $ 4. 75 billion. ITC is rated among the World’s Best Big Companies, Asia’s ‘Fab 50’ and the World’s most Reputable Companies by Forbes magazine, among India’s Most […]

Marketers manage product positioning by focusing their marketing activities on a positioning strategy. This essay will discuss the multiple factors that are crucial to optimal market positioning. The factors that impact the chosen organisation, Apple, and the chosen product, laptop computers, include market segmentation, market positioning, and the marketing mix, which comprises price, promotion, place […]

1.0Executive Summary Company U’s primary focus is creating products that create value and fill a need in growing markets – it currently has three products. SUSI is the lower quality offering which focuses on weight and volume, marketed towards Singles and Others who are the most price-sensitive and are projected to have the highest growth […]

Introduction Lipton as one of Unilever’s brands established by Thompson Lipton in the UK is now the world’s largest tea brand regardless from reputation or sales volume, which is marketed in global 110 countries and regions including Australia. Meanwhile, Lipton tea is also the third largest nonalcoholic beverage most consumed by the global consumers, only […]

This report examines the cruise marketing strategies of Carnival Cruise Lines and Thomson TUI in the UK. It compares the performance of each company over the years and assesses their positioning and pricing policies. The report also evaluates the effectiveness of their promotion and advertisement campaigns. Cruising has gained popularity in the UK and globally […]

Lenovo’s business strategy has witnessed a massive transformation over the past seven years. Surpassing rivals Dell and Acer, Lenovo became the world’s second largest pc vendor behind Hewlett Packard in its fiscal year of 2011. Recently, new target market segmentations have been established to endure this rapid trend of accomplishments. Lenovo’s current target markets include […]

In the context of global expansion and competition of numerous businesses, effective marketing management is one of the key factors of success, playing an essential role in obtaining competitive advantage. Hence, the success of a company is determined by its ability to identify customers’ needs and offering products and/or services to satisfy them. WHSmith is […]

All segments are critical for the implementation of our company’s strategy because we chose to be broad cost leaders. Cost leaders maintain a presence in all market segments by focusing on low production costs and competitive pricing. With that in mind, one segment is considered to be slightly more important than the others: the low […]

Marketing mix is an essential tool for companies to target their customers, price and promote their product and locate their places. By analysing the 4P’s, companies can make the plans and achieve their goals. Marketing communications, as the promotion factor in marketing mix plays a key role in developing marketing strategies. To getting more customers […]