Low-Cost Carrier Essay Examples

After viewing the video featuring TOMS Shoes, answer the following questions about the marketing environment: What trends in the marketing environment have contributed to the success of TOMS Shoes? Did TOMS Shoes first scan the marketing environment in creating its strategy, or did it create its strategy and fit the strategy to the environment? Does […]

Oasis Hong Kong Airlines: The First Long Haul, Low Cost Airliner in Asia Team A Scott Burgoyne, Marvin Cook, Randy Collins, Amanda Baldwin, Jason Odle and Cynthia Hicks-Leeper Everest College On-line Business Policy and Strategy MAN 4764-1001 Instructor Monya Ashe February 11, 2012 Introduction Oasis Hong Kong Airlines was founded in February 2005 by Rev. […]

AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia has flown […]

Case study: Southwest Airlines 1. Southwest Airlines has been a highly successful undertaking. This is due in part to the marketing objectives it has set for itself. Its main objective was to create brand awareness/preference, customer value and be a market share leader. The next step was to come up with a marketing mix strategy […]

Case study analysis: Ryanair – the low fares airline: wither now? Executive Summary The purpose of this paper is to use analysis of the airline industry and of Ryanair to highlight the firms’ successes thus far. It also considers the sustainability of the current strategy by viewing the future of the firm and its competitors. […]

Structure and organization[edit] The tourism industry is based on many different components and interrelated parts. For example, transport, accommodation, attractions, activities, marketing and government regulation. Many businesses span more than one sector and the impacts in one part of the tourism industry have significant implications for other sectors. The tourism industry includes:  those sectors which […]

The world’s best low-cost airline in 2012 was Eurasia (Eurasia Bertha, 2013). They excel in the aviation industry with their strategic management and successful track record. The operational strategy they implemented aligns with their company objectives and has been effectively executed. As a no-frills airline, Eurasia prioritizes low ticket prices over traditional services. They achieve […]

In this paper, the focus will be on the knowledge, skills, abilities, and relative importance of the staffing process at Southwest Airlines (SAW). The company values its employees and teaches them necessary skills. The perspective of past CEO Herb Keller will be considered. Keller emphasized the importance of recognizing employees as individuals and creating a […]

Low cost airlines have revolutionised flying – but at what price ? Low cost airlines are ideal for the difficult days we are going through with the financial crisis. However, these airline companies’ services have many advantages and disadvantages that deserve to be debated. If one want to travel for a very short time, then booking […]

Can the Budget Airline Model Succeed in Asia? What opportunities exist in the Asia-Pacific region for the entrance of new low-fare airlines? How might demand for low-fare service differ in the Asia-Pacific region and in North America and Europe? The Asia-Pacific region offers many opportunities for the entrance of new low-fare airlines. Analysts revealed that […]

Manchester Airport is the UK’s third largest airport and currently handles 20 million passengers a year, offering direct flights to over 180 destinations worldwide by over 90 airlines. SWOT Analysis  Suppliers, although appear to be outside the scope of the marketing department, impact closely on the airport. Electricity, water & land are a few direct […]

Michael O’Leary is the abrasive chief executive of Europe’s largest low-cost airline Ryanair . His dogged unrepentant style was a winning strategy for an upstart airline trying to establish itself. His obsession with cutting costs as well as trying to always put one over on the large national carriers is what makes him appear arrogant […]

Sdn Bhd. Though an accountant, Fernandes is an amateur guitarist and also has achieved grade 8 piano which is where his musical inclination lies. He was responsible for revolutionising ethnic music, nasyid and dangdut, bringing them into the mainstream of contemporary Malaysian music. He subsequently became the South East Asian regional vice-president for Warner Music […]

Introduction: Tiger Airways is a low cost airline started its operations in Australia in November 2007 with its head office at Melbourne Tullamarine Airport. Tiger Airways offers cheap domestic flights to 12 destinations within Australia and expanding its operations by increasing its workforce, investment and started international flights. Tiger Airways ticket cost overs the seat […]

In Michael Porter’s view, strategy is the integration of a company’s objectives and the approaches employed to attain them. Porter proposes that strategy encompasses attaining a competitive stance, differentiating from rivals, and creating value through distinctive activities. According to Kenneth Andrews, corporate strategy encompasses the decisions made by a company to determine its goals, intentions, […]

Starters Airways, a part of the Starters Group, operates in Australia and New Zealand. The mission statement of Starters Group is to offer low fares throughout the day, every day, to make flying accessible to more people and facilitate travel to more destinations (Toaster, 2015). Starters Group comprises Starters Airways, Starters Asia, Starters Pacific, Starters […]

Also, we will be in aviation sector, therefore doing the marketing research in airline sector will be useful. I first became interested in Asset when I learnt the miracle of low-cost carrier business model and when I heard Asset’s success via implementing this business model. Although it has established in 1995 with two leased aircraft, […]