Fast Food Restaurant Essay Examples

Summary of the Problem McDonald’s Great Britain experienced a lot of hardships and changes. McDonald’s US sales have steadily increased but Great Britain has not shown any significant increase. The reason for the sluggish sales is because of new chains such as Yo! sushi and Nando’s Chicken Restaurants which tickled the Great Britain’s taste. An […]

Arby’s/Wendy’s Merger Triarc Companies Inc. is a holding company and, through one of the subsidiary Arby’s Restaurant Group Inc. is the franchisor of the Arby’s® restaurant system. Arby’s is the second largest restaurant franchising system in the sandwich segment of the quick service restaurant industry. As of June 29, 2008, there were a total of […]

Abstract This paper presents a case study of international franchising, focusing on fast-food sector. McDonald’s is one of the world’s premier entrepreneurial success stories. However, early in 2003, McDonald’s has announced a re-structure plan including cutting jobs, closing many restaurants and slowing down the expansion plan.What went wrong with McDonald’s and what can other international […]

It is of critical importance that we develop a strong understanding of KFC’s current position and of the market in which it competes. The more comprehensive and well-founded our situational analysis is, the stronger our strategic marketing plan will be. I. The character and attractiveness of the U. S. food service and fast-food industries in […]

INTRODUCTION In the land of tandoori rotis and masala dosas, does Italian food have any place? Yes, says the statistics. The pizza industry is really sizzling with hectic activity. The 150 Cr industry growing at an annual rate of 50% is expanding at a frantic pace. Organized food service is characterized by a chain of […]

1. 0 Introduction In 1939, Colonel Harland Sanders, the founder of KFC first gave the world of his most famous creation, Kentucky Fried Chicken (KFC), featuring the secret blend of 11 herbs and spices. Since then, millions of people the world over have come to love his one of a kind chicken, home style side […]

Case Analysis McDonald’s, Inc. Company Name: McDonald’s, Inc. Industry: Food Service Company Website: www. mcdonalds.com Company Background: As a company, McDonald’s was first introduced in Des Plaines, Illinois in 1955. This was the very first McDonald’s restaurant, which all started in San Bernardino, California in 1954 when Ray Kroc approached the McDonald brothers with a […]

Analysing McDonalds (fast food outlets) using Porters 5 Forces model – sometimes called the Competitive Forces model. Introduction McDonalds Canada opened in 1967, thirteen years after McDonalds had taken the United States by storm. This was the first restaurant to be opened outside of the United States. It was in 1965 that McDonalds went public […]

Fast food is widely considered to be the leading cause of obesity in the US, resulting in a staggering 66% of Americans being categorized as obese. According to research, the consumption of fast food has increased by five times since 1970. This rise in intake has led to a significant increase in obesity rates across […]

Kentucky Fried Chicken and the Global Fast-Food Industry Jeffrey A. Krug University of Illinois at Urbana-Champaign Copyright © 2001 by Jeffrey A. Krug. Used with permission. Kentucky Fried Chicken Corporation (KFC) was the world’s largest chicken restaurant chain and third largest fast-food chain in 2000. KFC had a 55 percent share of the U. S. […]

Running head: CULTURAL FAUX PAUS AND HOW COMPANIES CAN AVOID THEM Introduction One of the most memorable cultural miscalculations in recent memory happened during the first few minutes of President Richard M. Nixon’s visit to Brazil. After landing in Brazil, for whatever reason, Dick decided to express his pleasure with the “A-Okay” hand sign. One […]

KFC ‘s grilled chicken launch was the biggest in the chain’s history. It could also go down as an example of what a company shouldn’t do. Everyone knows that the ‘F’ in KFC stands for Fried, so suddenly promoting grilled chicken to a fast food restaurant that only serves fried chicken according to the name […]

Fast food drive-throughs gained popularity in the 1930s, particularly in the United States. The first carhop was introduced in 1937 by Maurice and Richard McDonald in Pasadena, California. Despite limited food options and a small establishment, they offered a distinctive fast food experience to their patrons. With the aim of expanding their customer base, the […]

McDonald’s is a well-known fast-food chain restaurant found around the world. They had consistent growth for decades until recently during the 90’s and early 20’s. Although not their official founder, Ray Kroc developed and exploded this fast-food restaurant into what it is today. He insisted on clean restaurants that were family friendly and fast food […]

The Ansoff’s matrix enables businesses to look at their products and markets and to think of appropriate strategies for their business. It offers strategic choices facing managers in order to achieve their objectives. McDonald’s Corp. , a leading global fast food chain, which offers sandwiches and sides (cookies/chips) and drinks (juice, water, soda) like its […]

Eric Schlosser’s book Fast Food Nation exposes unethical practices within the fast food industry, which many Americans unknowingly support by frequenting different restaurants. It is important for consumers to take responsibility and protest against these businesses. To protest against the questionable ethics of certain restaurants like McDonald’s, we need to refrain from purchasing their products. […]

McDonald’s Corporation, founded as McDonald’s System Inc in 1955, is the biggest global fast food chain, operating in 120 countries with over 30,000 restaurants. In 1965, the company became publicly traded. Out of its total worldwide outlets, about 45% are situated in the United States. In 1968, McDonald’s launched the Big Mac as their signature […]

Subway has established itself as a newer and healthier option among fast-food franchises. Instead of the traditional burgers and chips, Subway offers sandwiches, catering to the market’s shift towards more health-conscious options. It has become one of the largest franchises in the American market, and operates stores in 75 other countries, including the U.K. Recently, […]

The Subway story began in 1965 when Fred DeLuca opened his first sandwich shop in Bridgeport, Connecticut. Since that time, “There are more than 28,800 SUBWAY® franchises in 86 countries and territories worldwide (as of 02/01/08)” (www. subway. com, 2010). About 3,700 stores have opened outside of the United States. The first challenge was accepted […]

McDonald’s Corporation Inc., a fast food restaurant chain that operates globally, originated in San Bernardino, California when the McDonald brothers opened a drive-in restaurant in 1948. The company’s product advertising effectiveness will be investigated through research utilizing feedback from the public, data provided by McDonald’s, encyclopedias and Internet resources. McDonald’s initially offered classic fast food […]

In this essay, the focus is on discussing, analyzing and evaluating the challenges of expanding a business through franchising, while also acknowledging that being the first doesn’t necessarily equate to being the largest. The aim of this passage is to assess and scrutinize noteworthy franchise operations pertaining to the subject of the essay. In order […]

Problem Designation Pizza Hut and Taco Bell entered China market with its first KFC mercantile establishment in 1987. Since so. Yum! under the leading of Sam Su. has been highly successful. Alternatively of being seen as a Western trade name. Sam’s determination was to do the concatenation a “part of China” . Providing to the […]