Communication Essays

The importance of MIMIC in marketing practice is increasing due to the decline in cost-effectiveness of mass media and media fragmentation. As consumer behavior shifts towards online and mobile devices, it is crucial for brands to have cohesive and memorable exposures. Advertising is no longer the sole strategy for brands; instead, their effectiveness is measured […]

The characteristics of current customers in U. S. , Canada, Australia, and a few European countries are highly educated that can be able to come up with the high technology products. In addition, the high living standard in developed countries makes targeted steamrollering to pay and enjoy the entertainment from internet services. It shows that […]

This article discusses the importance of communication during difficult times for sustained growth. It emphasizes the significance of managing Integrated Marketing Communications (MIMIC) in turbulent situations and considers factors that contribute to organizational growth. The article provides an introduction to MIMIC, its evolution over time, and its resilience in challenging circumstances. It includes examples of […]

“Brand positioning Is an attempt to create and maintain a unique representation of the brand in customer’s mind, a representation that is expected to stimulate choice of that brand” (Roister, 2005, p. 42). Positioning, in fact, refers to how customers think about different brands in a market. Through brand positioning a company attempts to build […]

The current situation of Lola was assessed, leading to the identification of marketing problems, opportunities and objectives. The target audience and positioning of Lola are identified, and the campaign theme suggested would be “Stay Fabulous at Every Age” – all MIMIC strategies used will revolve around this theme. The 2 main platforms for the execution […]

Predicting the future of business in the communications industry is both simple and challenging due to technological advancements and supply. On one hand, businesses must adapt to new opportunities and prioritize customer satisfaction. On the other hand, rapid change undermines trust in familiar systems while consumer preferences may not align with previous approaches. The Internet […]

The decision-making process (DUMP) for Metallic, Cambridge Sciences Pharmaceuticals’ (SSP) new weight-loss drug involves several people. The product end-user is the main subject of the decision-making process, but other external parties interject at different stages, influencing the consumer’s ultimate decision. Below is the flow Meatball’s consumers would go through as part of their shopping behaviors. […]

The adverse effects of communication technology Technology is a double-sided coin. The growth of internet has created many beneficial and profitable prospects with the ability to cut the work load, time, and consumption of money. While the internet has become the bases of lifestyle, Its Increasing Influence has created a stir In many research organizations […]

Modern Technology increases human capabilities and this technology has evolved with years. What used to work before, might not be working now, it must have got old or got replaced by modern technology. Let’s look at a simple example in Transportation technology, this technology has evolved with years, we used to use steam powered trains […]

From the beginning of man and his derivative need to transfer an idea from one person to the next, man as a whole has striver to increase his reach for this transfer. Whether It Is to communicate to more people, or further distances, It has been an ongoing quest since the beginning of time. We […]

Why the cell phone is dangerous? Communication in the old days was by telltale, letters, or telephone. It was not as dangerous as today’s technology. Today the communication gets more risky and dangerous for everyone who uses it incorrectly. There are many studies showing that the cell phone is harmful to the students, especially when […]

This meant great change in different areas, offering possibilities in interactivity like never before. Humans are known to be social beings, thus being quite dependent on communication and interaction (Trauma Specialists, www. Traumatized. Co. UK, 2007). Consequently, this statement indicates, that this proves to be a relevant topic for this research. As today’s modern world […]

The text explores the diverse capabilities of computers, encompassing tasks such as gathering, processing, storing, and distributing information under human direction. Computers can take various forms, ranging from boxes with keyboards, mice, and screens to larger cabinets equipped with lights and tape drives. Additionally, they can be discreetly integrated into everyday objects like wristwatches, microwave […]

We’ve probably all had relationships that slipped away because we couldn’t talk to each other or didn’t bother to try. In this chapter we will look at the mundane, yet remarkable, process of dyadic (one- on-one), Electronically Mediated Interpersonal Communication. We’ll take a topical approach to the subject of Electronically Mediated Interpersonal Communication, examining a […]

The organization, which was established in Huntington Beach, California a decade ago by Pamela Hope, Kevin Craig, and William O’Connell, aims to reunite mothers with their children and provide support to struggling women. Typically, these women stay in housing for six months and receive assistance. They have the option to extend their lease if desired. […]

This investigation focuses on green digital marketing and the absence of communication regarding it on the websites of Sony Ericson and its main competitors. One significant issue with green products is that consumers perceive them as being inferior to non-green products. Consumer insight studies indicate that highlighting the direct benefits of green products compared to […]

Driven by customer centric, Leno launched its 1st portable Tablet-PC convertible in 2012 – Divided Yoga 11, which has the capability to transform from PC to Tablet. This capability enable a new way to multicast for different functions; from writing proposals, to building presentations, to emailing, online social media and online shopping To counter aggression […]

Killingly wishes to expand to Europe, America and Asia creating more outlets but before entering the foreign market, Killingly needs to sort some of their issues out and seal their loopholes so that at the very end, it will be sees risky and can obtain better economic benefits. Some of the issues that Killingly faces […]

The company experienced significant benefits from ASS and M&As, including cost reduction, network increase, and the development of multiple hub structures. However, it also faced challenges such as operational difficulties in integration and unpredictable risks on business and financial performance if alliance partners did not fully participate or withdrew. Profitability and responsibility are both important […]

Internet, and television we have enhanced our future and have become even more effective. We now have the world at our fingertips. According to “A new poll by National Public Radio, the Kaiser Family Foundation, and Harvard’s Kennedy School of Government shows that people overwhelmingly think that computers and the Internet have made American’s lives […]

Companies may violate employees’ privacy by implementing regulations and surveillance to improve efficiency and profits. While some argue that this invasion of privacy can create an unhealthy obsession among employees, others claim that employers monitor their workers to protect the company’s interests, such as preventing theft and ensuring worker well-being. This essay will cover five […]

This term paper is based on the analog communication and its role in daily life. Analog communication is performed on continuous signal. In electronics, a signal is an electric current orA electromagnetic fieldused to convey data from one place to another. Signal Sampling Quantizer Encoder Output Sampling: Quantising: Encoding: Signal is divided into two parts: […]