A brand is a concept that uniquely identifies a company’s good or service. People often mistake this term for a mere catchphrase, logo, slogan, or mark. Without a trademark, your business cannot survive in this technological age. In a particular statistical survey, more than 80% of consumers agreed that a trademark is important for online and landbased companies. If you need concrete marketing ideas for your startup or existing business, one way to gain inspiration is to read brand names essay examples.

A trademark tends to enhance the net value and competitive advantage of a business or company. The idea of branding goes back thousands of years ago. Traders in the marketplaces used this tool to differentiate their goods from that of other people. If you are studying a finance-related course or subject, our brand essay example varieties will be of big help to you.

If you want a concrete example of how marketing works, think about Coca-Cola. That soda drink is now a symbol of the actual company’s reputation. A brand essay will expose you to more examples of companies and their marks of identity.

Marketing Paper – MAC Cosmetics – Product & Place Strategy Essay Example
3972 words 15 pages

Working on a simple all encompassing Brand Positioning of Makeup for All ages, all races, all sexes, its brand values project MAC Makeup as attitudinally hip, artfully irreverent, dedicated fully to the art of self-decoration and the realization of the Individual. The brand personality is cosmopolitan, innovative, irreverent, Original, which has almost created a Cult […]

Read more
Brand Cosmetics Fashion Place Strategy
Athletic shoe Essay Example
2485 words 10 pages

Nikkei’s products in Vietnam have received positive feedback from both the media and the public. Their Alarm shoes, which feature exclusive Alarm technology, differentiate them from their competitors. The target audience for Nikkei Air in Vietnam is middle-class and upper-class individuals aged 18 to 35 with relatively high incomes (above 15 million VND) who desire […]

Read more
Athletic Shoe Brand Nike, Inc. Vietnam
Marketing Research Coca-Cola Essay Example
2015 words 8 pages

This analysis focuses on the advertising activity of JP “Coca-Cola Almost Bottlers” ALP and the future prospects for the “Sprite” brand. Advertisements can be found in various forms such as magazines, newspapers, television, billboards, radios, buses, and cars. The purpose of advertising is to communicate a company’s products or services and persuade consumers to buy […]

Read more
Advertising Brand Marketing Research Research Sales
Marketing Strategies of a-Gantea Essay Example
973 words 4 pages

The text below is aand unified version of the original text, while preserving the and their contents. Mattie Koala conducted a study titled “Strategic Marketing and Its Effect on Business Performance: Moderating Effect of Country-specific Factors,” which highlights the importance of marketing efforts and expertise in effectively categorizing ideas and inventions. Neglecting the significance of […]

Read more
Brand Marketing Strategy
Marketing strategies of the mass-market chocolate industry Essay Example
1334 words 5 pages

This report focuses on the detailed study of four brands: Catbird, Galaxy, Kit Kate, and Maltese. The UK mass-marker chocolate confectionery market is the largest in the European Union, and sales heavily rely on a strong marketing strategy. In this report, the segmentation, targeting, and positioning, consumer buyer behavior, promotion, pricing, product, and placement, social […]

Read more
Advertising Brand Chocolate Market Segmentation
Marketing Strategies of Virgin Group: Swot Analysis Essay Example
600 words 3 pages

The Virgin Group has also plan to reinvest all profits from Virgin-transport related businesses to renewable fuels research and other “green” Initiatives that combat climate change. Virgin’s current environmental initiatives Include: a fleet and flight path analysis program to collect and analyze fuel burn data; operational programs that reduce carbon emissions; employee-focused green Incentive efforts; […]

Read more
Brand Climate Change Nature Swot Analysis
Marketing Strategy Analysis Essay Example
2596 words 10 pages

Steeped Tea is rapidly expanding in Canada and the U.S. through their direct-selling model. They differentiate themselves by promoting their products directly to customers in a relaxing and social atmosphere, rather than through traditional retail channels. Our recommended marketing strategy focuses on increasing the number of independent consultants, particularly in Ontario. Our research, found in […]

Read more
Brand Marketing Strategy Strategy Target Market Tea
Marketing Strategy in Action Coca-Cola. Essay Example
563 words 3 pages

Coca-Cola is linked to positive memories for loyal brand consumers, such as holidays, parties, graduation, playing sports with friends, first dates and seeing movies. However, these loyal consumers who have formed a strong attachment to the taste due to these memories are unwilling to let go of the product. On the other hand, less loyal […]

Read more
Brand Coca-Cola Marketing Strategy Strategy
Marketing Strategy Analysis – SAMSUNG case Essay Example
2045 words 8 pages

The Definition of Marketing (2014) states that marketing is the process that combines strategy and tactics to establish a relationship with customers and create value for both the buyer and seller. In today’s competitive marketing environment, it is necessary to constantly update strategies in order to maintain a strong competitive position (Marina, B. W., 2007). […]

Read more
Brand Marketing Strategy Samsung
Marketing strategy for herborist Essay Example
2642 words 10 pages

MA Design Management for Fashion Industries Name: Leone Euro Shining Course: Fashion Brand Marketing Course Leader: Anna Watson Case Study: Chinese Herbal Medicine Cosmetics brand, Herbalist Topic A: International Marketing Strategies of Herbalist Abstract: The objective of this paper is to examine the global growth of Herbalist, a Chinese cosmetics brand. It will do so […]

Read more
Brand China Cosmetics Marketing Strategy Strategy
Marketing Strategy for Super Crisp Essay Example
390 words 2 pages

Osama Aimed Khan Minimal Muskrat Johannes Llama Nana Same Ass Miriam And Sammie Nanas Raja Situation: Back In 1982 a business firm was created with the vision to cater to the culinary requirements of the taste buds of the Pakistani nation and at the same time to uphold the qualifications, preconditions, and specifications set Internationally […]

Read more
Brand Business Process Marketing Strategy Strategy
Marketing Strategy for Samsung Essay Example
2799 words 11 pages

The marketing strategy is an ever-changing document meant to transform plans into actuality. It serves as a roadmap for executing marketing activities and implementing marketing plans. The effectiveness of a marketing strategy relies on its ability to directly impact and enhance the elements it encompasses. With the primary objective of “selling,” marketing strategies are shaped […]

Read more
Brand Marketing Mix Marketing Strategy Samsung
Marketing Techniques Essay Example
1952 words 8 pages

Ben Sherman caters to a niche market of youth who are passionate about music and fashion and are willing to invest in top brands. The company’s British brand and culture are evident in its designs, manufacturing, and distribution of apparel and shoes for men, women, and kids. Ben Sherman’s strategy has always been focused on […]

Read more
Brand Pricing
Marketing Techniques and their Effectiveness Essay Example
3422 words 13 pages

The primary objective of this product is to fulfill the requirements of Coca Cola’s current customers. Market development is when a company improves its already existing product r service In order to appeal to a  new type of customer. An example of McDonald’s using market development Is when they created the Saver Menu. This menu […]

Read more
Behavior Brand Consumer behaviour
Niche Marketing of BMW Essay Example
1371 words 5 pages

The problem statement of this case is identifying and evaluating the strategies for success of New Mini in targeting and positioning in the niche market About BMW & New Mint With the three brands, BMW, MINI and Rolls-Royce Motor Cars, the BMW Group has TTS sights set firmly on the premium sector of the international […]

Read more
Bmw Brand Cars
Oscar Mayer: Strategic Marketing Planning Essay Example
393 words 2 pages

The MM Division needs to devise strategies to develop healthier red meat products, invest in white meat, create new convenience products, and innovate, as competition possesses changing strengths (including more sophisticated manufacturing and marketing skills, stronger financial positions, and focus on building value-added brands and market share) along with weaknesses (such as reduced brand strength […]

Read more
Brand Market share Marketing Plan Planning
“The Persuaders” Report on documentary for marketing class Essay Example
1020 words 4 pages

Creating emotional or spiritual branding is a powerful technique to distinguish oneself in the advertising world. Marketers now focus on stimulating emotional experiences in consumers through their products. This approach is evident in ads like Nikkei’s “transcendence through sports” or Cataracts’ portrayal of themselves as a “third place meeting house.” By utilizing specific ideas or […]

Read more
Advertising Brand Documentary
Piggyback Marketing Essay Example
3788 words 14 pages

Another way to look at the concept is to view it as when one firm lets another firm make use of Its distribution channel to market Its products. McCauley, 2001 The two companies Involved In the process are named somewhat differently In the literature. Trappers and Chow;Mining, in their work: Piggybacking: a Quick Road to […]

Read more
Brand
Powerade marketing Essay Example
2216 words 9 pages

It also has a long history, being the first sports drink on the market when it was introduced nil 965. More recently Storage has extended their product line to include Propel Fitness Water, which competes with Powered option. Both Storage and Powered come in a wide variety of flavors and the two brand share comparable […]

Read more
Brand Nutrition Pepsi
Principles of Marketing Mavi Jeans Case Essay Example
440 words 2 pages

MAPI Jeans also alma to not Just fit the body of customers. But also their lifestyle. Meanwhile, the company tries to keep Its prices low, while still providing perfect quality. SQ: How would you define the company’s target market? What is the current positioning strategy? Briefly explain Mafia’s ups. A target market is a group […]

Read more
Brand Fashion Principles
Rasna Marketing Project Essay Example
2789 words 11 pages

Rasa was recognized as the most preferred brand in the CDC category at the FMC Most Preferred Awards in 2003 and 2004, as well as the Consumer World Award in 2004. The brand not only excels in its strong marketing strategies but also in its well-established distribution chain. Rasa has always prioritized marketing and brand […]

Read more
Brand Drink
Rural Marketing Narrative Essay Example
2231 words 9 pages

Different way of thinking: The difference is also in the way of thinking. The kind of choices of brands that an urban customer enjoys is different from the choices available to the rural customer. The rural customer has a fairly simplistic thinking as compared to the urban counterpart. HAIR CARE Hair Care Category In India […]

Read more
Brand

Popular Questions About Brand

What are generic brands?
A generic brand is a type of consumer product that lacks a widely recognized name or logo because it typically isn't advertised. Generic brands are usually less expensive than brand-name products due to their lack of promotion, which can inflate the cost of a good or service.
What is one brand marketing?
One Brand Marketing is a technology-first organization that provides printing, direct mail, digital advertising and related business services through best-in-class software solutions.
What brand is Barbie?
Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for over fifty years, and has been the subject of numerous controversies and lawsuits, often involving parodies of the doll and her lifestyle.
Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New