A brand is a concept that uniquely identifies a company’s good or service. People often mistake this term for a mere catchphrase, logo, slogan, or mark. Without a trademark, your business cannot survive in this technological age. In a particular statistical survey, more than 80% of consumers agreed that a trademark is important for online and landbased companies. If you need concrete marketing ideas for your startup or existing business, one way to gain inspiration is to read brand names essay examples.

A trademark tends to enhance the net value and competitive advantage of a business or company. The idea of branding goes back thousands of years ago. Traders in the marketplaces used this tool to differentiate their goods from that of other people. If you are studying a finance-related course or subject, our brand essay example varieties will be of big help to you.

If you want a concrete example of how marketing works, think about Coca-Cola. That soda drink is now a symbol of the actual company’s reputation. A brand essay will expose you to more examples of companies and their marks of identity.

Augmented Product Marketing Essay Example
482 words 2 pages

The concept of the augmented product arises from the need to differentiate a generic product from those of Its competitors. Brands cannot exist In the long-run unless consumers can distinguish it from others. The more distinctive a brand position, with favorable attributes that the customer considers important, the less likelihood that a customer will accept […]

Read more
Brand Microeconomics
BMW marketing excellence Essay Example
1439 words 6 pages

During the sass, Intel developed chips that became the standard for personal computing. They continuously improved their products but faced difficulty protecting their product name due to competitors adopting similar naming conventions. To differentiate themselves, Intel transitioned from a microprocessor producer to a branded product company and launched the “Intel Inside” campaign using ingredient branding […]

Read more
Brand Computer Excellence Intel Personal Computer
Boost marketing strategy Essay Example
637 words 3 pages

Boost Juice is known for its healthy and cool image, based on their ‘love for life’ philosophy. Through strategic marketing activities, Boost Juice quickly gained consumers’ attention and increased brand awareness. A study conducted by TONS research in 2011 revealed that within just 5 years since its establishment, Boost Juice achieved a remarkable 94% brand […]

Read more
Advertising Brand Marketing Strategy Strategy
Marketing Management Dermavescent Essay Example
606 words 3 pages

In 2005, the company’s sales reached $258 million, with $3.724 million coming from their Soft and Silky Shaving Gel. Soft and Silky is a premium product with higher costs compared to its competitors. Despite this, it has been profitable since its beginning and has gained a strong brand loyal following. The company is now considering […]

Read more
Brand Business Process Marketing Management
Business studies marketing mix Essay Example
397 words 2 pages

The design of the product should enhance the brand image. The products are novelties and can stimulate new wants. The product development process involves generating ideas from employees, customers, competitor’s products, and the sales department. Further research is conducted to evaluate the pros and cons of the selected ideas. Sales potential is assessed to determine […]

Read more
Advertising Brand Sales
Case for marketing research Essay Example
1284 words 5 pages

You are encouraged to review the appropriate tutorial before beginning this case. 2. The data required for this case is located in the My Marketing Engineering directory (usually located within My Documents). There are three data files used for this case: Forte Hotel Data (Conjoint, 1 Ratings). XSL Forte Hotel Data (Conjoint, 2 Farnsworth). XSL […]

Read more
Brand Business Process Marketing Research Research
Case Study: Arnott’s Emporio Marketing Strategy Essay Example
710 words 3 pages

The Emperor brand of cafe© style biscuits, introduced by Earnests in January 001, was created to meet the growing demand for a premium biscuit that could recreate the cafe© experience at home. By June 2003, the Emperor brand of bullets was expected to be analyzed in terms of its target market and the marketing strategies […]

Read more
Brand Marketing Strategy Promotion And Marketing Communications Strategy Target Market
Coca-Cola Marketing Essay Example
2749 words 10 pages

John Phenomenon, an Atlanta pharmacist, created a fragrant caramel-colored liquid out of simple curiosity. He brought it to Jacobs’ Pharmacy where it was mixed with carbonated water and tested by customers who agreed that it was exceptional. Jacobs’ Pharmacy sold the drink for five cents per glass. Frank Robinson, Phenomenon’s bookkeeper, named the concoction Coca-Cola […]

Read more
Brand Coca-Cola Drink Employment
Coca Cola Marketing project Essay Example
3469 words 13 pages

Since 2004, Cola has increased the energy efficiency of its 3500 worldwide products by 20%. The mall brands that fall under their umbrella include Coca-Cola Classic, Diet Coke, Dr.Pepper, Sprite, Fanta, Coca-Cola Zero, and Schweppes. Cola’s mission is to refresh the world, inspire moments of optimism and happiness, and create value while making a difference. […]

Read more
Brand Nutrition Recycling
Current issue in marketing Essay Example
2913 words 11 pages

This paper aims to explore and discuss the concept of co-branding, which involves multiple brand names on one product or service. Co-branding allows constituent brands to support each other in achieving their goals and is a widely used technique for transferring positive associations from one company’s brand to another. However, without a clear strategy, co-brand […]

Read more
Brand Strategy
Digi Marketing Analysis Essay Example
846 words 4 pages

In order to survive running a business, it is crucial for DIG to know their market segmentation, targeting and positioning so that DIG can target their customer accurately and efficiently. After segmentation, targeting and positioning, management will then uses the most appropriate strategies to achieve the company’s goal even faster. SEGMENTATION At this stage, DIG […]

Read more
Brand Market Segmentation
Direct Marketing Proposal Durex Play Essay Example
2677 words 10 pages

Additionally, it is among the top selling Sex Health brands worldwide. In 2005, Udder expanded into the lubricants and vibes business through its new ‘Play range of products as described In the Anions Matrix below. This new line extension represented 20% of Udder turnover in 2007 which represent Meme sales per year, where lubes by […]

Read more
Brand Market Segmentation
This Essay Takes Red Bull’s
401 words 2 pages

In my opinion, the main focus should be on meeting the wants, needs, and affordability of consumers, as well as using various marketing techniques. Dietrich Mateschitz, the founder of Red Bull, introduced his “tonic drinks” to the Austrian market in 1987 and quickly gained success. Red Bull provided people with energy right from the beginning. […]

Read more
Advertising Brand Red Bull
Honda Marketing Research Essay Example
3183 words 12 pages

In 1923, the Japanese government made the decision to invest in mechanized mass transit. Taking the opportunity, of this relatively flourishing period, Choir Honda embarked on a number of his own creation projects, showing an exceptional and extraordinary gift In technical Innovation. By the year 1948, he began to produce motorcycles and stand firm as […]

Read more
Brand Cars Honda Marketing Research Research Toyota
Hyundai Marketing Strategy Narrative Essay Example
3547 words 13 pages

The study’s design/methodology/approach involves conducting a thorough literature review that combines two search streams: market entry and branding strategy. The specific aim is to compare corporate branding and product branding. The research findings show that the choice of a branding strategy is influenced by five antecedent factors and three moderating variables. These factors and variables […]

Read more
Brand Marketing Strategy Strategy
Indianapolis Colts Marketing Essay Example
2758 words 11 pages

The process focuses on managers (coaches) who can utilize the strengths of their employees (players) that may have been ignored and meet their organizational needs. As a result, the end customers (fans) and sponsors can align themselves or their company with a successful entity. The key aspect of this equation is not just one element […]

Read more
Brand India Super Bowl Teamwork
Integrated Marketing Communication Essay Example
3213 words 12 pages

The importance of MIMIC in marketing practice is increasing due to the decline in cost-effectiveness of mass media and media fragmentation. As consumer behavior shifts towards online and mobile devices, it is crucial for brands to have cohesive and memorable exposures. Advertising is no longer the sole strategy for brands; instead, their effectiveness is measured […]

Read more
Advertising Brand Communication
Integrated Marketing Research for KidZania Essay Example
2629 words 10 pages

It welcomes children aged teen 4 and 1 6 years to work as adults In a city full of Jobs that are sponsored by real brand names. For example a kid can cook and wrap sandwiches at McDonald’s the same way they would In a real restaurant. Doing such Jobs help kids earn Skalds (Zealand […]

Read more
Advertising Brand Marketing Research Research
Informative Essay on International Marketing
435 words 2 pages

Ceylon Biscuits Limiter’s popular brand, Munched, has invested one billion rupees in a new plant in Randal. This investment aims to increase production capacity and expand the range of products offered. The company recently acquired a large biscuit plant in India and plans to broaden its product range to include items such as cakes. Additionally, […]

Read more
Biscuit Brand Chocolate Nationalism
International Marketing of Ikea Essay Example
3895 words 15 pages

Executive Summary This report emphasizes on the analysis of the overseas expansion of the global brand named ‘KEA, who has already built a competitive advantage in the international furniture competition. It has the largest part of market share and got huge success In Europe which leads It to expand to Salsa and other market of […]

Read more
Brand China Nationalism
Management of Intergrated Marketing Communication Essay Example
3256 words 12 pages

This article discusses the importance of communication during difficult times for sustained growth. It emphasizes the significance of managing Integrated Marketing Communications (MIMIC) in turbulent situations and considers factors that contribute to organizational growth. The article provides an introduction to MIMIC, its evolution over time, and its resilience in challenging circumstances. It includes examples of […]

Read more
Brand Communication Marketing Plan
Marble Slab Creamery: Marketing Challenge Essay Example
1121 words 5 pages

Thomas Marble Slab Creamery case write-up What is the marketing challenge faced by Penny Thomas? I think the biggest faced challenge by Penny is defining her target customers as most of her business decisions depend on it. This Information will give her the ability to provide good service and help her build better relationships with […]

Read more
Brand Franchising

Popular Questions About Brand

What are generic brands?
A generic brand is a type of consumer product that lacks a widely recognized name or logo because it typically isn't advertised. Generic brands are usually less expensive than brand-name products due to their lack of promotion, which can inflate the cost of a good or service.
What is one brand marketing?
One Brand Marketing is a technology-first organization that provides printing, direct mail, digital advertising and related business services through best-in-class software solutions.
What brand is Barbie?
Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for over fifty years, and has been the subject of numerous controversies and lawsuits, often involving parodies of the doll and her lifestyle.
Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New