Brand Essay Examples
A brand is a concept that uniquely identifies a company’s good or service. People often mistake this term for a mere catchphrase, logo, slogan, or mark. Without a trademark, your business cannot survive in this technological age. In a particular statistical survey, more than 80% of consumers agreed that a trademark is important for online and landbased companies. If you need concrete marketing ideas for your startup or existing business, one way to gain inspiration is to read brand names essay examples.
A trademark tends to enhance the net value and competitive advantage of a business or company. The idea of branding goes back thousands of years ago. Traders in the marketplaces used this tool to differentiate their goods from that of other people. If you are studying a finance-related course or subject, our brand essay example varieties will be of big help to you.
If you want a concrete example of how marketing works, think about Coca-Cola. That soda drink is now a symbol of the actual company’s reputation. A brand essay will expose you to more examples of companies and their marks of identity.
A firm needs to an appropriate orientation for the world market. While looking for orientation, it is important to understand the EPRG framework. Ethnocentric (E) orientation refers to home country organization. Here the firm’s reference point is the home market. Generally, when the firm is ethnocentric, it looks for foreign markets to sell its currents […]
Is it advantageous for IKEA to establish “IKEA Lites” in the US market that offer a limited product range and computer-based ordering kiosks within the store to achieve its expansion objectives? However, this might not be necessary as IKEA’s unique selling proposition is its huge “warehouse” format store layout that includes on-premises childcare and dining […]
In the United States of America, every citizen, on average, will encounter over one million advertisements every year (Godin, 1999). This means that the average American is seeing or hearing an advertisement every three seconds, every year. It would appear that this rate has been quickly increasing over the past two decades. Since 1993, the […]
As stated in the executive summary, Reitmans holds the title of Canada’s largest retailer specializing in women’s clothing. Reitmans, which started as a single store for women’s apparel in 1920, has now grown into a publicly traded women’s apparel retailer with almost 1,000 stores all over Canada. Their annual revenue is beyond C$1 billion and […]
Forecasting relates to the management functions of planning, organizing and controlling. It is one of the key elements of operations management. Companies serve their customers and the society at large by producing various goods and services. The market need is continuously changing. In order to cope up with the changing demand companies must develop a […]
The importance of the rural market is highlighted by various facts such as: • It has a population of 742 million people.• Its estimated annual size is:– FMCG: Rs. 65,000 Crore– Durables: Rs. 5,000 Crore– Agri-inputs (including tractors): Rs. 45,000 Crore– Two/Four-wheelers: Rs. 8,000 CroreAdditionally, the development of infrastructure in this market has created new […]
The main objective of this report is to create an understanding of the biscuit industry. This report provides all relevant information related to the biscuit industry such as its production process, its progress and development through the years, the major competitors in it and all other pertinent facts required for analyzing the industry. We did […]
Absolut Vodka is a French-owned brand of vodka, produced near Ahus, Skane, in southern Sweden. Since March 2008, the company has been owned by the French firm Pernod Ricard, having been sold by V&S Group, which is owned by the Swedish government. Absolut is the third largest brand of alcoholic spirits in the world after […]
The two biggest sports companies are Nike and Adidas Group. The way they brand themselves is to sponsor major football teams and other major sports stars. Nike and Adidas spend a lot of money to sponsor the big teams, this includes big teams like Chelsea, Manchester United and Arsenal. By sponsoring these big teams the […]
Introduction The marketing plan operates at two levels: Strategic marketing plan: – This plan lays out the target markets and the values propositions the firm will offer, based on an analysis of the best market opportunities.Tactical marketing plan: – This specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels and service Market […]
Harley-Davidson is a company that despite enjoying nearly 15 years of being a leader in the market place and capitalizing on strong sales growth, find themselves reevaluating their overall strategy. The analysis below goes through the each level of the market-place to determine where, what and how change can take place. At the industry level, […]
For our project work we chose the international company Hugo Boss. To give advice to the board of management we analysed the company with the help of the 5 forces of Porter, the Balances Score Card and the SWOT-analysis. Our objective is to find a suitable export country and to write a exportplan for this […]
Sealord is the largest New Zealand based fishing company (Nissui, 2011) and is headquartered in Auckland. It is partially owned by Aotearoa Fisheries Limited and the Japanese based company “Nissui”, with each holding a 50% share. (Aotearoa Fisheries Ltd, 2010) Sealord is part owner of fishing company “Westfleet” based in Greymouth and NIMPL, a mussel […]
Inditex, a global retail company, made its entry into the international market in 2000 and has diversified its portfolio with six different chains. Among these chains, Zara stands out as Inditex’s dominant and most influential brand. This case study explores Zara’s marketing tactics on a global scale and also analyzes the strategies employed by its […]
According to McCracken’s (1989) definition, a celebrity endorser is an individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement (marketing communication). Celebrity endorsement is expected to influence the feelings of the consumers and also influence the attitude consumers have towards the […]
In the 21st century, the world retail industry has been presented with new prospects due to technological and economic progress. To assess and anticipate the current state and future of this sector, an analysis is conducted on how retailers have created branded products during the first decade of this century. The report examines advancements made […]
The BCG Matrix of Amul Products is a classification technique developed by Bruce Henderson of Boston Consulting Group in the early 1970s. It categorizes businesses based on their market share and relative growth rate. The matrix consists of four classifications: 1) Star – These are market leaders that consume significant cash and generate high revenue. […]
Multi-sensory Marketing and its application in tourisM Nearly all brand communications appeal to two senses – visual and auditory. Yet the way we interact with the environment around us contradicts this practice. In fact, branding is many times defined as the sum total of ALL experiences. Multisensory marketing allows tourism managers and marketers to directly […]
Levi’s is the best known jeans name on the planet. The business was founded by the Strauss family in 1875 and produced jeans for miners out of tent fabric and canvas. It then went on to make jeans from denim which is a coarse, heavy twill fabric. The jeans became popular with miners during the […]
If I Was the Chief Marketing Officer of Wipro Technologies Introduction Wipro Technologies is a global information technology, consulting and outsourcing company with 145,000 employees serving around 970 customers in 54 countries. I joined Wipro Technologies as a fresh Engineering Graduate in 2006. I have had excellent experiences working in Wipro so far. In the […]
Abstract Introduction Introducing Apple Inc. (One of the largest company in computer industry), and the meaning of Key Success Factors as well as the main objective of the Research Paper. Relation to Previous Research By analyzing different researches, we can have a whole picture of Apple’s success and see whether there have any managerial implication. […]
Executive Summary Our Company has limited growth in Domestic Market as we are already the best seller. We are having no international business. As classified by the Government of Japan, we cannot invest abroad hence should think seriously about export. The National China Company, the largest manufacturer of good quality dinnerware in the United States […]
