Ending the War Between Sales and Marketing- Harvard Business Review-lektura – Flashcards
Unlock all answers in this set
Unlock answersquestion
interconnected
answer
(of two or more things) to connect with or be related to each other
question
despite the fact that
answer
despite the fact that
question
get along
answer
If two or more people get along, they like each other and are friendly to each other
question
toward
answer
in the direction of
question
rep
answer
representative
question
commissions
answer
to formally choose someone to do a special piece of work, or to formally ask for a special piece of work from someone:
question
out of touch
answer
not informed or not having the same ideas as most people about something, so that you make mistakes:
question
myopic
answer
unable to understand a situation or the way actions will affect it in the future:
question
insufficient
answer
not enough
question
contributions
answer
something that you contribute or do to help produce or achieve something together with other people, or to help make something successful
question
alignment
answer
an arrangement in which two or more things are positioned in a straight line or parallel to each other:
question
parallel
answer
If two or more lines, streets, etc. are parallel, the distance between them is the same all along their length
question
conversely
answer
from a different and opposite way of looking at this
question
enable
answer
to make someone able to do something, or to make something possible
question
enhance
answer
to improve the quality, amount, or strength of something
question
overall
answer
in general rather than in particular, or including all the people or things in a particular group or situation
question
among
answer
in the middle of or surrounded by other things
question
fall into sth
answer
to start doing something, often without intending to
question
assess
answer
to judge or decide the amount, value, quality, or importance of something (oszacować)
question
varies
answer
If things of the same type vary, they are different from each other, and if you vary them, you cause them to be different from each other:
question
significantly
answer
in a way that is easy to see or by a large amount
question
equate
answer
to consider one thing to be the same as or equal to another thing
question
conceive
answer
to imagine something
question
relieve
answer
to make an unpleasant feeling, such as pain or worry, less strong (uśmierzyć)
question
chores
answer
a job or piece of work that is often boring or unpleasant but needs to be done regularly (obowiązek)
question
conduct
answer
to organize and perform a particular activity
question
determine
answer
to control or influence something directly, or to decide what will happen
question
collateral
answer
valuable property owned by someone who wants to borrow money, that they agree will become the property of the company or person who lends the money if the debt is not paid back
question
direct mail
answer
the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.
question
adjunct
answer
something added or connected to a larger or more important thing
question
calls for sth
answer
to demand that something happens
question
humble
answer
not proud or not believing that you are important:
question
ancillary
answer
providing support or help
question
sights
answer
the ability to see
question
apt to
answer
suitable or right for a particular situation
question
divide
answer
to (cause to) separate into parts or groups
question
tensions
answer
the natural force existing in a liquid that holds its surface together(napięcie)
question
retail
answer
the activity of selling goods to the public, usually in shops
question
promotional
answer
intended to advertise something
question
tangible
answer
real and not imaginary; able to be shown, touched, or experienced
question
contribute
answer
to give something, especially money, in order to provide or achieve something together with other people
question
entrenched
answer
Entrenched ideas are so fixed or have existed for so long that they cannot be changed (gwarantowane)
question
attuned to
answer
able to understand, or being very familiar with
question
rejection
answer
the act of refusing to accept, use, or believe someone or something
question
incentives
answer
something that encourages a person to do something (bodziec)
question
align
answer
to put two or more things into a straight line
question
quota
answer
a fixed, limited amount or number that is officially allowed (limit/kontyngent)
question
develop
answer
to (cause something to) grow or change into a more advanced, larger, or stronger form
question
preoccupied
answer
thinking or worrying about something too much (zatroskany)
question
disputes
answer
an argument or disagreement, especially an official one between, for example, workers and employers or two countries with a common border (spór)
question
fences
answer
a structure that divides two areas of land, similar to a wall but made of wood or wire and supported with posts
question
contentious
answer
causing or likely to cause disagreement (kontrowersyjny)
question
boundary
answer
a real or imagined line that marks the edge or limit of something
question
blurred
answer
difficult to understand or separate clearly (rozmyty)
question
relevant
answer
connected with what is happening or being discussed (właściwy)
question
slip into sth
answer
to quickly put on a piece of clothing
question
embedded
answer
fixed into the surface of something
question
assessment
answer
the act of judging or deciding the amount, value, quality, or importance of something, or the judgment or decision that is made
question
gauge
answer
to calculate an amount, especially by using a measuring device
question
intended
answer
the person that you are going to marry
question
gamut
answer
the whole range of things that can be included in something
question
inevitably
answer
in a way that cannot be avoided
question
articulate
answer
express
question
prolongs
answer
to make something last a longer time
question
up to date
answer
modern, recent, or containing the latest information
question
sit in on
answer
to make a judgment on someone especially when you have no right to do so
question
appoint
answer
to choose someone officially for a job or responsibility
question
liaison
answer
communication between people or groups who work with each other
question
colocate
answer
(of words and phrases) to often be used together in a way that sounds correct to people who have spoken the language all their lives, but might not be expected from the meaning
question
dispersed
answer
to spread across or move away over a large area, or to make something do this
question
facilitate
answer
to make something possible or easier
question
incentive
answer
something that encourages a person to do something
question
quotas
answer
a fixed, limited amount or number that is officially allowed
question
ensure
answer
to make something certain to happen
question
tapp
answer
to hit something gently, and often repeatedly, especially making short, sharp noises
question
disruption
answer
an interruption in the usual way that a system, process, or event works
question
straightforward
answer
easy to understand or simple
question
tougher
answer
strong; not easily broken or made weaker or defeated
question
emphasized
answer
to show that something is very important or worth giving attention to
question
ombudsman
answer
someone who works for a government or large organization and deals with the complaints made against it:
question
funnels
answer
an object that has a wide round opening at the top, sloping sides, and a narrow tube at the bottom, used for pouring liquids or powders into containers with narrow necks
question
sequences
answer
a series of related things or events, or the order in which they follow each other
question
ongoing
answer
continuing to exist or develop, or happening at the present moment
question
merit
answer
the quality of being good and deserving praise
question
prevents
answer
to stop something from happening or someone from doing something
question
hand sth off
answer
to give responsibility for something to someone else
question
backbone
answer
the line of bones down the centre of the back that provides support for the body
question
prospecting
answer
the activity of searching for gold, oil, or other valuable substances on or under the surface of the Earth
question
templetes
answer
a pattern made of metal, plastic, or paper, used for making many copies of a shape or to help cut material accurately
question
reinvent
answer
to produce something new that is based on something that already exists
question
handing off
answer
to give responsibility for something to someone else
question
accouse
answer
to say that someone has done something morally wrong, illegal, or unkind
question
advocacy
answer
support ( pomp , adwokatura)
question
funnel
answer
an object that has a wide round opening at the top, sloping sides, and a narrow tube at the bottom, used for pouring liquids or powders into containers with narrow necks
question
splitting
answer
a very severe pain that you feel in your head
question
sensing
answer
an ability to understand, recognize, value, or react to something, especially any of the five physical abilities to see, hear, smell, taste, and feel:
question
insights
answer
(the ability to have) a clear, deep, and sometimes sudden understanding of a complicated problem or situation
question
thorny
answer
A thorny problem or subject is difficult to deal with
question
downstream
answer
used to describe something that happens later in a process or series of events
question
outlined
answer
the main shape or edge of something, without any details:
question
sow
answer
to put seeds in or on the ground so that plants will grow
question
reap
answer
to cut and collect a grain crop
question
assessed
answer
to judge or decide the amount, value, quality, or importance of something
question
wrestle
answer
to fight with someone (especially as a sport) by holding them and trying to throw them to the ground
question
insurmountable
answer
(especially of a problem or a difficulty) so great that it cannot be dealt with successfully
question
underperform
answer
to make less profit than other investments of the same type
question
enhancement
answer
a change, or a process of change, that improves something or increases its value
question
facilitate
answer
to make something possible or easier