Ecommerce Chapter 4 – Flashcards
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Offline media is typically used for all of the following marketing activities except:
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conversation
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The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade.
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decreased dramatically
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Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?
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social media
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What are the two most important management challenges in building a successful e-commerce presence?
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developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
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In order from beginning to end, the major steps in the SDLC are:
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systems analysis/planning; systems design; building the system; testing; and implementation.
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Which of the following basic system functionalities is used to display goods on a website?
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digital catalog
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________ are the types of information systems capabilities needed to meet business objectives.
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System functionalities
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Which system functionality must your website have in order to be able to personalize or customize a product for a client?
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customer on-site tracking
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Which of the following are the two main components of a systems design?
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logical design and physical design
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________ help you engage your customers in a conversation.
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On-site blogs
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Which of the following is not one of the basic business objectives for an e-commerce site?
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optimize system architecture
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All of the following are basic information requirements for a product database except
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customer ID numbers.
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________ typically include a data flow diagram to describe the flow of information for an e-commerce site.
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Logical designs
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Which of the following details the actual hardware components to be used in a system?
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physical design
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Which of the following verifies that the business objectives of the system as originally conceived are in fact working?
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acceptance testing
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Which of the following involves testing a site program's modules one at a time?
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unit testing
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Most of the time required to maintain an e-commerce site is spent on
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general administration and making changes and enhancements to the system.
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All of the following are simple steps for optimizing web page content that can reduce response times except:
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segmenting computer servers to perform dedicated functions.
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Which of the following is the minimum system architecture requirement for an e-commerce website that processes orders?
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two-tier architecture
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All of the following offer website building tools except:
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Apache.
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All of the following are major players in hosting/co-location/cloud services except:
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WordPress.
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Which form of testing compares a control page with one that is very different?
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new concept test
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A template test is a form of which type of testing?
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A/B testing
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When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test?
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8
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The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as:
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benchmarking.
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All of the following might be part of a website's middle-tier layer except:
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legacy corporate applications
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The leading web server software is:
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Apache.
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All of the following are basic functionality provided by web servers except:
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a shopping cart.
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________ is used to process certificates and private/public key information.
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Secure Sockets Layer/Transport Layer Security
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Which of the following would you use to verify that links on web pages are valid?
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site management tools
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Which of the following is an example of a CMS?
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WordPress
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Advantages of dynamic page generation include all of the following except:
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client-side execution of programming
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Which of the following cannot be used to retrieve objects from a database?
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HTML
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Which of the following types of application server monitors and controls access to a main web server and implements firewall protection?
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proxy server
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Which of the following technologies is used to separate the design and presentation of content from the content creation process?
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CMS
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MySQL is which of the following?
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open source database software
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All of the following are basic functionality provided by e-commerce merchant server software except:
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marketing analytics.
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______ is not an open source software tool.
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WebSphere
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Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?
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ODBC
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The term stateless refers to the fact that:
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the server does not have to maintain an ongoing dedicated interaction with the client computer.
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Which of the following types of sites typically needs a high percentage of secure pages?
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trading
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Which of the following is not a main factor in determining the overall demand on an e-commerce site?
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file sizes of web pages being served
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All of the following are steps one can take to right-size a website's hardware platform and meet demands for service except:
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replacing static pages with dynamically generated pages.
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All of the following are methods of improving the processing architecture of a website except:
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adding web servers.
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Django is based on which of the following?
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Python
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Ruby on Rails is based on which of the following philosophies?
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CoC
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Which of the following is the most commonly used server-side scripting language?
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PHP
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All of the following are website design features that annoy customers except:
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multi-browser functionality.
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All of the following are important factors in search engine optimization except:
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adhering to privacy policies.
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________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.
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CGI
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The primary way a website personalizes the content presented to a visitor is through the use of:
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cookies
