E-Commerce (Ch 1-4) focused
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e-commerce
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the use of the Internet and the Web to transact business. More formally, digitally enabled commercial transactions between and among organizations and individuals
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e-business
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the digital enablement of transactions and processes within a firm, involving information systems under the control of a firm
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information asymmetry
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any disparity in relevant market information among parties in a transaction
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marketplace
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physical space you visit in order to transact
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ubiquity
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available just about everywhere, at all times
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marketspace
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marketplace extended beyond traditional boundaries and removed from a temporal and geographic location
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ubiquity, global reach, universal standards, richness, interactivity, information density, personalization/customization
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seven unique features of e-commerce technology
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information density
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The total amount and quality of information available to all market participants
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reach
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the total number of users or customers an e-commerce business can obtain
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richness
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the complexity and content of a message
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interactivity
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technology that allows for two-way communication between merchant and consumer
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personalization
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the targeting of marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases
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B2C e-commerce
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online businesses selling to individual consumers
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B2B e-commerce
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online businesses selling to other businesses
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C2C e-commerce
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consumers selling to other consumers
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P2P e-commerce
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use of peer-to-peer technology, which enables Internet users to share files and computer resources directly without having to go through a central Web server, in e-commerce
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mobile commerce
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use of wireless digital devices to enable transactions on the web
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disintermediation
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displacement of market middlmen who traditionally are intermediaries between producers and consumers by a new direct relationship between manufacturers and content originators with their customer
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friction-free commerce
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a vision of commerce in which information is equally distributed, transaction costs are low, prices can be dynamically adjusted to reflect actual demand, intermediaries decline, and unfair competitive advantages are eliminated
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network effect
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occurs where users receive value from the fact everyone else uses the same tool or product
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business model
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a set of planned activites designed to result in a profit in a marketplace
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business plan
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a document that describes a firm's business model
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e-commerce business model
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a business model that aims to use and leverage the unique qualities of the Internet and the World Wide Web
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value proposition
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defines how a company's product or serive fulfills the needs of customers
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asymmetry
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exists whenever one participant in a market has more resources than other participants
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complimentary resources
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resources and assets not directly involved in the production of the product but required for success, such as marketing, management, financial assets, reputation
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perfect market
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a market in which there are no competitive advantages or asymmetries because all forms have equal access to all the factors of production
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leverage
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when a company uses its competitive advantages to achieve more advantage in surrounding markets
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portal
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offers users powerful Web search tools as well as an integrated package of content and services all in one place
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service provider
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offers services online
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community provider
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sites that create a digital online environment where people with similar interests can transact (buy and sell goods), communicate with like-minded people, and receive interest-related information
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e-distributer
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a company that supplies products and services directly to individual businesses
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e-procurement firm
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creates and sells access to digital electronic markets
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firm value chain
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the set of activities a firm engages in to create final products from raw inputs
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value web
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networked trans-business system that coordinates the value chains of several firms
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protocol
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a set of rules and standards for data transfers
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Transmission Control Protocol/Internet Protocol (TCP/IP)
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the core communications protocol for the Internet
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TCP
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protocol that establishes the connections among sending and receiving Web computers and handles the assembly of packets at the point of trasmission, and their reassembly at the receiving end
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IP
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protocol that provides the Internet's addressing scheme and is responsible for the actual delivery of the packets
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Network Interface Layer
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responsible for placing packets on and receiving them from the network medium
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Internet Layer
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responsible for addressing, packing, and routing messages on the Internet
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Transport Layer
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responsible for providing communication with the application by acknowledging and sequencing the packets to and from the application
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Application Layer
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provides a wide variety of applications with the ability to access the services of the lower layers
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Domain Name System (DNS)
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system for expressing numeric IP addresses in natural language
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Uniform Resource Locator (URL)
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the address used by a Web browser to identify the location of content on the Web
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HyperText Transfer Protocol (HTTP)
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the Internet protocol used for transferring Web pages
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Simple Mail Transfer Protocol
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the Internet protocol used to send mail to a server
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Post Office Protocol 3 (POP3)
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a protocol used by the client to retrieve mail from an Internet server
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Internet Message Access Protocol (IMAP)
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a more current e-mail protocol that allows users to search, organize, and filter their mail prior to downloading it from the server
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File Transfer Protocol (FTP)
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one of the original Internet services. Part of the TCP/IP protocol that permits users to transfer files from the server to their client computer, and vice versa
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Secure Sockets Layer (SSL)
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a protocol that secures communications between the client and the server
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Network Technology Substrate layer
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layer of Internet technology that is composed of telecommunications networks and protocols
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Transport Services and Representation Standards layer
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layer of Internet architecture that houses the TCP/IP protocol
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Midleware Services layer
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the "glue" that ties the applications to the communications networks, and includes such services as security, authentication, addresses, and storage repositories
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Network Service Provider (NSP)
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owns and controls one of the major networks comprising the Internet's backbone
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intranet
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a TCP/IP network located within a single organization for purposes of communications and information processing
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extranet
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formed when firms permit outsiders to access their internal TCP/IP networks
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HyperText Markup Language (HTML)
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one of the next generation of GMLs that is relatively easy to use in Web page design. HTML provides Web page designers with a fixed set of markups "tags" are used to format a Web page
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cookie
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a tool used by websites to store information about a user. When a visitor enters a website, the site sends a small text file to the users computer so that info from the site can be loaded more quickly for future vists.
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Really Simple Syndication (RSS)
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program that allows users to have digital content, including text, articles, blogs and podcast audio files, automatically sent to their computers over the internet
