DC1: Unit 3

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accordion folder
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a zig zag fold with at least two parallel folds that go in opposite directions; also known as a zig zag.
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additive color
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a color that becomes white when all colors have been added; RGB is an example
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alignment
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The placement of text or graphics on a line (right, left, center, or justified)
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asymmetrical balance
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the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight
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balance
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use of elements so they counter each other; creates a product that is in harmony
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Binding
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the joining of pages with either wire, glue or other means
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bond
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standard type of paper used in copiers and printers
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card stock
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a heavy weight paper; typically used for business cards, greeting cards, post cards, etc.
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consistency
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maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc.
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contrast
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the differences in values, colors, textures, shapes, and other elements within a presentation
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flow
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the visual path created by the arrangements of elements
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focal point
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the visually dominant elements in a presentation; the center of interest
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gatefold
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folding the sides in toward the middle of a page
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half fold
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dividing the page in half; often called a booklet fold.
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layout
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the arrangement of all key parts of a publication without including specific content
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legal
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a standard American paper size that is 8.5 x 14 inches
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letter
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a standard American paper size that is 8.5 X 11 inches
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line
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as a design element, lines can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page.
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mass
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the physical or visual size of a publication or an object in the publication
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mock layout
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rough draft of the finished publication that shows the major elements of the publication
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newsprint
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a type of paper that is low quality and inexpensive
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optical center
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the optical center is slightly to the right of and above the actual center of a page
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paper weight
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the actual weight in pounds of 500 full sheets of paper regardless of the basic size or grade of paper; paper sizes vary based on the type of paper; also known as ream weight
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perfect binding
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to bind pages together with glue to create a book
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ream
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a package of 500 sheets of paper
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repitition
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the use of the same visual effects a number of times in the same project; the consistent repitition of graphic elements works to create visual unity.
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row
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one of two or more horizontal sections of typed lines lying above or below each other on a page and separated by a rule or a blank space
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saddle stitch
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a type of binding that staples down the middle of folded pages; frequently used to assemble booklets
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shape
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a design element that includes geometric, natural, or abstract shapes
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space
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space is the distance or area between or around things; space separates or unifies, highlights, and gives the eye a visual rest
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spiral binding
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a type of binding that secures pages by using metal combs or plastic combs that fit into holes punched along the edge of the pages; allows the publication to lay flat when opened
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style
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a named group of character and paragraph format that can be applied to text
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subtractive color
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color that becomes white when all colors have been removed or subtracted; CMYK colors are called subtractive colors
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symmetrical balance
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type of balance that occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis
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table of contents
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a listing of the major entries in a publication
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tabloid
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A standard American paper size that is 11 X 17 inches; sometimes referred to as ledger paper
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target audience
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a specific group of people for which you design your documents; can be categorized by age, gender, income
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texture
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The surface quality of materials, either actual (tactile) or implied (visual).
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thumbnail sketch
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a small sketch that shows only the large elements of the page
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time frame
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the amount of time given to complete a document or project
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trifold
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two parallel folds resulting in three panels on each side of the paper; also known as a brochure fold

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