CS test 3 CH 9 – Flashcards
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Ecommerce (electronic commerce)
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systems that support electronically executed business transactions.
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B2C
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business-to-consumer
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B2B
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business-to-business
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C2C
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consumer-to-consumer
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Behavioral targeting & location-based advertising
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reveal activities and lifestyle choices that consumers might prefer to keep private.
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Behavioral targeting
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uses information about a person's behavior to inform businesses and marketers so that they can offer products that are likely to be of interest to that person.
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Location-based advertising
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uses location technologies like the GPS and compass in smartphones to provide mobile users with shopping information and coupons for businesses near their current location.
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Ecommerce implementation
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refers to the manner in which ecommerce addresses the needs of buyers and sellers.
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Etail
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refers to several forms of electronic retail business that make up B2C ecommerce.
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Cybermall
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is a website that allows visitors to browse through a wide variety of products from varying etailers.
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Apple, Microsoft, Google, Amazon
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are all fighting to become your primary source for purchasing or renting all kinds of media—music, books, magazines, newspapers, games, apps, movies, and television shows.
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Online auctions
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clearinghouses, and marketplaces provide a platform for businesses and individuals to sell their products and belongings. The most popular online auction/marketplace is eBay.com.
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eBay
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provides a public platform for global trading where anyone can buy, sell, or trade practically anything.
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global supply management (GSM)
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service provides methods for businesses to find the best deals on the global market for raw materials and supplies needed to manufacture their products.
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Alibaba
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is a GSM company that has been instrumental in building international relationships between businesses and in the global marketplace in general. Alibaba has provided businesses in China and elsewhere with global opportunities as exporters. Alibaba was priced at $68 a share in its 2014 initial public offering. At that price, the IPO, one of the largest ever, would give Alibaba a market valuation of $167.6 billion, putting the Chinese ecommerce giant above U.S. ecommerce rivals like Amazon and eBay.
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Electronic exchange
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industry-specific web resource created to provide a convenient centralized platform for B2B ecommerce among manufacturers, suppliers, and customers. Businesses join together with others in their industry to pool resources in web-based electronic exchanges. Electronic exchanges promote cooperation among competing companies for greater industry-wide efficiency and effectiveness.
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Ecommerce technology
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include software and systems that support safe and secure transactions over networks and the Internet and make ecommerce possible. Many technologies have grown up around ecommerce. Many of them, such as EDI, ecash, and digital certificates, are designed to support safe and secure online transactions.
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Electronic data interchange (EDI)
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ses private communications networks called value- added networks (VANs), as well as secure Internet technologies, to transmit standardized transaction data between business partners and suppliers.
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Ecash
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web service that provides a private and secure method of transferring funds from a bank account or credit card to online vendors or individuals. • PayPal • Google Wallet • Apple-pay
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Digital certificate SSL certificate
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type of electronic business card that is attached to Internet transaction data to verify the sender of the data. Digital certificates are provided by certification authorities such as Symantec VeriSign and Thawte. Digital certificate information can be accessed on any https page by clicking the lock icon in the status bar or by right-clicking the page and viewing its properties (Windows) or info (Mac). A digital certificate contains the owner's name, a serial number, an expiration date, and a public key. The public key is used in encrypting messages and digital certificates.