Combo with E-Commerce and 2 others – Flashcards
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Identify the (8) key components of e-commerce business models
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Value proposition - How a company's product or service fulfills the needs of its customers.
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Identify the (8) key components of e-commerce business models
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Revenue model - How the company plans to make money from its operations
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Identify the (8) key components of e-commerce business models
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Market opportunity - Revenue potential within a company's marketspace
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Identify the (8) key components of e-commerce business models
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Competitive environment - Who are your competitors? How many, where, and profitable?
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Identify the (8) key components of e-commerce business models
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Competitive advantage - What differentiates a business from its competitors.
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Identify the (8) key components of e-commerce business models
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Market strategy - A plan for how a co. will enter a market and attract customers
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Identify the (8) key components of e-commerce business models
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Organizational development - Structure and having the right team in place to be competitive.
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Identify the (8) key components of e-commerce business models
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Management team - Should guide the co. growth and expansion.
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Describe the (7) major B2C business models
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Portal - Search tools, integrated package of content and services. - Combined subscription/advertising revenue/transaction fee
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Describe the (7) major B2C business models
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E-tailer - Online version of traditional retailer. Usually online version of something that can be found in a "brick" facility
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Describe the (7) major B2C business models
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Content provider - Info and entertainment co. that provide digital content over web. - Utilizes advertising/subscription/affiliate referral fee model
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Describe the (7) major B2C business models
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Transaction broker - Processses online sales transactions - Transaction fee model
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Describe the (7) major B2C business models
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Market creator - Uses internet to create markets that bring buyers and sellers together (eBay)
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Describe the (7) major B2C business models
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Services provider - offers online services
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Describe the (7) major B2C business models
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Community provider - Provides and online community for networking and sharing info. - Advertising - Referrals - Subscriptions
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Describe the (5) major B2B business models
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E-distributor - Supplies products directly to indiv. bus.
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Describe the (5) major B2B business models
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E-procurement - Single firms create digital markets for sellers and buyers
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Describe the (5) major B2B business models
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Exchange - Idepend. owned digital mktplce for direct inputs, usually for a vertical industry group
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Describe the (5) major B2B business models
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Industry consortium - Industry owned vertical digital market
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Describe the (5) major B2B business models
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Private industrial network - Coordinates supply chains with a limited set of partners
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Recognize the (4) business models in other emerging areas of e-commerce
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C2C business models - eBay
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Recognize the (4) business models in other emerging areas of e-commerce
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P2P business models - Cosumers can share files & services (challenge has been finding a revenue model that works)
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Recognize the (4) business models in other emerging areas of e-commerce
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M-commerce business models - leveraging wireless tech for commerce
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Recognize the (4) business models in other emerging areas of e-commerce
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E-commerce enablers - Providing infrastructure so e-commerce co. can grow (ex. Amazon providing server space, or the "Cloud")
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ecommerce
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the conduct of selling, buying, logistics, or other organization management activities via the web
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culture
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the combination or language and atoms
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globilization
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to go worldwide in slope and approximation; a consumer can access the internet form anywhere at anytime
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commerce
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a negotiated exchange of valuable objects or services between two or more parties (a buyer and a seller); includes all activities that each of the parties undertake to complete the transaction
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profit
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revenue minus all expenses
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socio-economic
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group status based on social groupings and economic status, in terms of e-commerce, these groups may or may not be limited by financial security
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EDI ( Electric Data Interchange)
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Transaction that occurs when one business transmits computer-readable data in an open format.
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Value Added Network
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An independent firm that offers connections and EDI transaction services
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EFT (Electric Funds Transfer)
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The process of exchanging account information electronically over private communications networks
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FTP (File Transfer Protocol)
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transferring of information from one computer to another
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HTTP
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The language of the world wide web
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TCP/IP
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establishes where the data travels
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storyboard
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the process of developing and diagramming a site's structure that best matches your user's needs
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Balanced Hierarchy
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a hierarchical tree that facilitates quick access to information and helps users understand how you have organized content
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Chunk
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Short uniformly organized pieces of information that particularly lend themselves to help presentations
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Deep Hierarchy
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A hierarchy with too many menu-selections, becomes a navigational nightmare for the user
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Hierarchy
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a graphical structure that flows from the most important or most general to the most specific
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Linear Hierarchy
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a hierarchy that is viewed sequentially in a line one right after the other
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Placeholder
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a box that is drawn on your storyboard to represent where a graphic would be
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Shallow Hierarchy
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too many sections
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Site Assessment
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evaluating the form and function of your website design
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Webbed Hierarchy
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a web like structure with non traditional linking page
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Site Map
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a detailed structural outline of a website
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Flow Chart
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a quick sketch of the site's navigational structure
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Page Layout
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a detailed sketch of each page
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Transaction Processing
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Completing a transaction online
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E-Procurement
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all purchasing activities plus all the monitoring of elements
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Procurement
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Purchase of goods for resale
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Snail Mail
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Mail sent and received via postal service
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B2B
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business online between two businesses
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B2C
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the exchange of products over the internet
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B2G
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involves the concept that businesses and government agencies can use central web sites to exchange info
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C2C
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the exchange of products like on ebay
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C2B
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the exchange of products, services, or info between consumers like on priceline.com
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Shopping Cart
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an electronic tool used by online consumers to purchase goods or services
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Fulfillment Company
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offers services to other companies like transaction processing
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HR
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the division of a company which hires employees and takes care of all employee-related matters
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EDI
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when one business transfers computer readable data into an agreed upon format
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ISP
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a business that provides access to the internet via modem
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Logistics
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consumer browsing for information from multiple sites
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GPS
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Global Positioning System
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Web Auction
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a site which provides a forum for buyers and sellers to trade items
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Intranet
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a web-based private network that hosts internet applications on a local area network
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VAN ( Value Added Network)
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provides connections and ensures security for data
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Combination Menu
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Using both graphics/images and text for websites
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Ethernet Speed
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10 Mybtes per second, the speed at which the data is transported
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Form
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the actual layout of the website
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Frames
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displaying two or more web pages at the same time in the same browser window
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Function
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the navigation features of the website
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Graphics Menu
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using images as links from a home page or other web page
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Home Page
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A point of entry into a website
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Portal
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entry into a website
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Structured Menus
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Links are easy to follow and in logical order
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Target Audience
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The group of people a website from a home page
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Text Menu
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using any keyed text for links from a home page or other website pages
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Unstructured Menus
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Words are hot linked from a home page or other website pages
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URL
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the website's web address
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Animated GIF
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A GIF based graphic file that moves
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Anti-Aliasing
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A technique for diminishing edges of a pixelated graphic
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Applets
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Programs written in javascript and added to the website
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Background
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The basic overall color or design of your website
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Demographics
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Characteristics such as age, sex, income, location, etc.
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Foreground
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Text color
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Form handler
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a software program running on a web server that interprets the data sent by a web page
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Inline Graphic
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a graphic that appears within a line of text
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Input Controls
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Form fields that are used to collect data entered by the user
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JPEG
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a file format for images used with lots of color
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PNG
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another file format for pictures
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Tables
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Used to hold text and/ or graphics so that they do not change sizes on other pages
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Thumbnails
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small graphics used to keep loading time down
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Resolution
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Describes how many pixels are displayed on your screen
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Wallpaper
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background of your webpage
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accessibility
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ability for all persons even with disabilities
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accessibility wizards
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option on most computers that allow a user's computer to be configured for visual, hearing,and physical needs
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Alternate Browsers
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browsers that validate websites for use by individuals with disabilities
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dragon naturally speaking
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voice activated software
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JAWS
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windows program with powerful accessibility solution that reads information found on the computer and speaks it
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Read Aloud Software
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reads text aloud
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ViaVoice
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Voice activated software
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Valediction Methods
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procedures to test website accuracy and availability
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Voice Activated Software
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allows use of computer by voice commands
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WAI (Web Accessibility Initiative)
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Guidelines developed and continually revised since 1999 to ensure that persons with disabilities can access the web
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W3C (WWW Consortium)
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non-profit organization that oversees and assists in monitoring the web
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Certification Mark
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A word or symbol that is used in commerce to certify geographic origin
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Collective Mark
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A mark used in commerce by the members of an association
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Copyright
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Legal protection that gives the author of a work control over how the work is used
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Cyber Separating
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The act of registering, selling, or using a domain name of someone else's for profit
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Certification Mark
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any word, name, symbol, device, or any combination, used a intended to be used in commerce with the owner's permission by someone other than its owner
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Collective Mark
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a trademark or service mark used or intended to be used in commerce, by the members of a cooperative or association, or other group
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Copyright
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Legal protection that gives the author of a work control over how that work is used
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Cyber Squatting
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the act of registering, selling, or using an internet domain name with bad-faith
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Drawing page
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part of the trademark application process where a black and white drawing of the mark is included
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Fair use Rule
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Describes when and how much of a copyrighted work may be copied or used in another report
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Hacking
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unauthorized access to computer systems for the purpose of stealing and compiling data
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Intellectual property
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the right an individual or group of individuals has in an idea
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Registered copyright
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the author has registered the piece with the us copyright office. Doing this makes it easier to prove copyright infringement
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Registered trademark
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a company can register a trademark with the U.S. patent and trademark office. Only registered trademarks use the R symbol
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Service mark
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any word, name, symbol, device, or any combination used or intended to be used in commerce
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Specimen page
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part of the trademark application process where a real example of how the mark is used in commerce is included
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Trademark
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a distinctive word, phrase, logo, graphic symbol, slogan, or anything used to identify goods or services and distinguishes them in the marketplace
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Unregistered copyright
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an author does not have to do anything to copyright a work. Pieces after 1989 do not have to contain the c symbol
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Unregistered trademark
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a company does not have to do anything to have trademark protection. To designate an unregistered trademark a company would use "tm"
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Accounting/Finance
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This function plans and manages financial resources and maintains the records and information related to the business
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Distribution
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The process of moving products from the merchant to the customer
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Management/ Administration
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This function is responsible for developing, implementing, and evaluating the plans and activities of a business
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Marketing
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This function is responsible for the process of planning and executing the conception, promotion, and distribution of goods and services to create exchanges that satisfy individual and organizational objectives
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Production
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this function creates or obtains products or services for sale
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cookies
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a small piece of information sent from a web server to an individual's web browser so it can later be read back from that browser
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Demographics
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characteristics such as age, sex, income, location, education, and religion
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Psychographics
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lifestyle characteristics which include activities, attitudes, customs, and traditions
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Referring page
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The last page visited before the current web page
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Segment
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components of a movement in which people have one or more similar characteristics.
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Site personalization
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allows users to determine what features of a site they want to appear when they come to the site
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Target market
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a clearly identified segment of the market to which the company wants to appeal
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Traffic logs
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Reports produced from software on your web server or provided by the company hosting your web site that tell you the domain of your visitors and their referring pages.
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Affiliate programs
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a site agrees to place a merchants ad without charge. The affiliate only gets paid when a visitor clicks on the link and buys something
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Auto responders
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programs that analyze incoming email and replies with a canned response
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Banner advertising
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online advertising technique where small hyper lined advertisements are placed on frequently visited pages of a website
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Channel Rotation
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a banner advertisement is placed within a particular category of a web site. This is more focused on the company's target market
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Classified Ad
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text ad just like a classified ad in print except it is listed on a website
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CPM
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cost per 1000 impressions
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Ezine
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online magazines or email newsletters
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Fulfillment company
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It warehouses a merchants goods and processes orders for the merchant
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General rotation
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a banner advertisement is randomly displayed on a web site
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Goods
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tangible products, they have a touch and feel
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Listserv
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an emailing list that receives newsletters and updates
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Newsgroup
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electronic billboards where people post questions and comments, they are broken into interest groups
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Number of click throughs
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the number of times viewers click on the banner
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Number of impressions
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the number of times a banner is displayed to individual viewers
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Opt-in
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mailing list that people have voluntarily given their email address in order to receive the email from that company
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Press release
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a short news article sent to various media channels
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Return Policy
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how the company deals with a customer who wants to return a purchase
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Secure socket layer
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needed to provide credit card security for browser
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Services
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intangible products, they give a benefit or satisfaction
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Order fulfillment
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in the relationship between buyer and seller, there are many activities that transpire between the buyer's selection of the product and the shipment of the selected product to the buyer selecting merchandise, responding to the order
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Response Time
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refers to the amount of time it takes a seller to responded to an inquiry for purchase/service.
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Inventory management
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relies on how well a seller manages the product inventory---consider cost of shortage, stock on hand, just in time tracking
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Stock on hand
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too small/ decreases response time, too large increases cost
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Just in time inventory
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determines the amount of ability to respond to customer inquiry, determines ability to anticipate and respond to inventory
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Manual inventory controls
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counting and collecting info manually by hand, if done periodically due to expertise
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Continuous inventory controls
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managed with electronic database, updated instantaneously, best for online selling
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order fulfillment
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when the selected object is shipped to the buyer
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response time
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refers to the amount of time it takes a seller to respond to an inquiry for purchase or service
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inventory management
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relies on how well a seller manages the product inventory
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stock on hand
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too small decreases response time, too large increases cost
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just in time inventory
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products manufactured as needed
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tracking inventory
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determines the ability to respond to inventory
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continuous inventory controls
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managed with electric database updated instantaneously best for online selling
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product distribution channels
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refers to all of the steps in the movement of products or services to the customer
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indirect distribution channels
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refers to all of the steps in the movement of products
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direct distribution channels
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company produces goods/services and delivers them
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inter-mediation
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middle man
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dis-intermediation
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process of loosing distribution channels when they are no longer needed
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Re-intermediation
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adding a level of the distribution system
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Profitability
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the ability to make a profit after expenses are deducted from success
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Productivity
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amount of output to make a profit after expenses are deducted
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e-checks
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allow consumers to write paperless checks
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e-cash
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drawn from online customers banking account
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globalization
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the act of becoming worldwide in scope or application
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culture
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customary beliefs of a social group
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internet infrastructure
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the computers and software connected to the internet
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jurisdiction
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the ability of the government to exert control over a person or corporation
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permanent establishment
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physical location of an organization
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international business
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an organization or business which conducts electronic commerce around the globe
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income taxes
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taxes that are levied by national, state, and local governments
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transaction taxes
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include sales taxes, use taxes, etc
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tariffs
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imposed on imported goods
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exchange rate
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the ratio at which the principal of two currencies may be traded
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currency conversion
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process of using a financial formula incorporating current exchange rate
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asynchronous
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no timing requirement for communication
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domain name
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a web address used in URLS
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domain extension
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suffix that indicates which top level domain it belongs to
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Outsourcing
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when a company hires another company to handle some of the tasks related to the creation and maintenance of a web site.
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Job Displacement
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due to changes in the market place, the demand for certain job types is decreased and in some instances become obsolete
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Intermediaries
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Refers to the "Middleman" that exists in the value chain between the manufacturing of the product and its delivery to the buyer
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Dis-Inter-mediation
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when a segment of the value chain becomes unnecessary or is replaced by another intermediary
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Database Software
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a collection of data records with fields such as names, addresses, etc
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SQL
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structured query language is the standardized language used to request information from a database
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Dynamic online catalog
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employs sophisticated database software that quickly retrieves and updates data such as inventory ability.
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Storefront software packages
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fully integrated software packages that provide users with all of the tools necessary to create an e-commerce site
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Security software
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software that provides protection for both merchant and customer data
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Encryption software
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software that scrambles data into a secret code that can only be broken by complicated mathematical algorithms
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Firewall software
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software that surrounds an intranet to prevent unauthorized access by examining each message or request that enters and exits the intranet
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Digital Certificates
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certificates that verify that the sender of a message is who he or she claims to be and provides the person who receives the message with the public key required to encrypt a reply
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Storage Area Network
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a network that exists exclusively to provide storage for the massive amount of data entailed in an e-commerce business
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ISP
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connects a computer to the internet a basic account with an isp provides customers with an email address limited or full access to the internet
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ASP
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this is a company that offers individuals or enterprises access over the internet to application programs and related services that would otherwise have to be located in their own personal or enterprise computers.
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Authentication
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establishing the validity of ones claimed identity
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Black hat hacker
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a person who breaks into a computer system with the purpose of inflicting damage or stealing data
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Bug
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a persistent error in software or hardware. If the bug is in software, it can be corrected by changing the program
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Cookie
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small piece of information collected and saved in the browser from a site and retrieved when the user returns to that site
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Cracker
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a person who breaks into a computer system without authorization, whose purpose is to do damage
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Cybersquatting
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registering an internet name for the purpose of reselling it for a profit
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Denial of Service
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a condition in which a system can no longer respond to normal requests
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Encrypted service/ browser
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use in order to protect against unlawful access to a user's credit card number
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Denial of service attack
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a bug or virus that will not allow a user to log on to a website
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Encryption
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process of encoding information using a secret key to produce a string of unintelligible characters
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E-privacy act
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designed to protect individual privacy
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Fair Trade Act
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acts that deal with fraudulent sales, protects against misinterpretation
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Filtering software
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an internet filter is a piece of software controlled by authority that filters by keyword
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Firewall
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computer system or software that prevents unauthorized access to provide data to outside users
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Hocking
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To write program source code
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Interstate Tax Freedom act
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proposed legislation that suggests the federal government mandate a 5% internet tax on internet commerce
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Interstate commerce Act
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regulates shipment of products via surface transportation
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Millennium Digital commerce act
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states that electronic commerce contracts are valid when signed electronically
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Pharming
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setting up fraudulent web site that contains copies of pages from a legitimate web site
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Phishing
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it is a scam to steal valuable information such as credit card and social security numbers
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Security
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risk introduced to a company when someone accesses a company's website using a browser
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Site certificate
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verifies the host's identity to computers that access it
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Telecommunications Act
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preserves the vibrant and competitive free market that presently exists for the internet and other interactive computer services
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User authentication
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procedure of verifying the identity of a remote user
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Veri-sign
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a for profit organization that provides products that allow the web sites to transmit encrypted data to authenticate the web site through the use of digital certificates.
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Internal hosting
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operating and maintaining your own server
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External hosting
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using an outside company to serve your website
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Catalog
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a listing of goods or services that may include photographs or descriptions
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Shopping cart
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a feature that allows user to add, delete, view, and update items for purchase
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Transaction and payment processing
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processes the shopper's request as they proceed to the virtual checkout counter
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From handling software
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specialized software that allows users to provide responses and submit the data to the servers
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Asymmetric digital subscriber line
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a network that allows your computer to communicate at approximately one mbps
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Web server
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rats web user requests to e-commerce servers
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Cable modem
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direct connection with the capacity to deliver approximately 5 mbps
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Discussion group software
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software that supports discussion threads
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clickstream behavior
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the transaction log that consumers establish as they move about the Web
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security of credit card information, privacy of personal information, shipping costs, product quality, web site return policy
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top 5 concerns about purchasing online (in order)
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augmented product
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a product with additional benefits to customers beyond the core benefits embodies in the actual product
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closed loop marketing
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when marketers are able to directly influence the design of the core product based on market research and feedback from the market
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Law of One Price
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with complete price transparency in a perfect information marketplace, there will be one world price for every product
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price dispersion
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the difference between the highest and lowest price in a market
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library effect
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an attempt to appeal to consumers on the basis of the total number of products offered
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rule-based data mining
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examines demographic and transactional data of groups and individuals at a Web site and attempts to derive general rules of behavior for visitors
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collaborative filtering
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site visitors classify themselves into affinity groups characterized by common interests; products are then recommended based on what other members in the group have recently purchased
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customer relationship management (CRM) system
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a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to "know the customer"
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one-to-one marketing
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segmenting the market based on a precise and timely understanding of an individual's needs, targeting specefic marketing messages to these individuals, and then positioning the product vis-a-vis competitors to be truley unique
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transactive content
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results from the combination of traditional content, such as articles and product descriptions, with dynamic information culled from product databases, tailored to each user's profile
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organic search
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inclusion and ranking of sites depends on a more or less unbiased application of a set of rules imposed by the search engine
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product advertising, financial services, scam/fraud, health remedies, pornography
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top 5 spam categories
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e-mail and instant messaging, web surfing or browsing, reading news, hobbies, entertainment information, shopping and buying online
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top 6 most popular internet activities
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save time by not going to store, can shop when stores are closed, avoid holiday crowds, might find better prices, can find products online more easily
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top 5 reasons for shopping online
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apparel/accessories, home and garden, food/beverages, office supplies, entertainment tickets
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top 5 things bought online (small ticket)
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travel reservations, computer hardware, auto/auto parts, consumer electronics, jewelry/luxury goods
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top 5 things bought online (largeticket)
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behavioral, demographic, pyschographic, technical, contextual, search
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types of online market segmentation
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impressions
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number of times an ad is served
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design look, information design/structure, information focus, company motive, information usefulness
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top 5 factors in the credibility of web sites
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weblining
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charging some customers more money based on their profiles
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working capital
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current assets - current liabilities
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Ascending-Price Auction
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a type of auction in which bidders pubicly announce their successively higher bids until no higher bid is forthcoming; also called english auction
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Descending-Price Auction
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synonymous with Dutch auction, which is an open auction in which bidding starts at a high price and drops until a bidder accepts the price
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Double Auction
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a type of auction in which buyers and sellers each submit combined price-quantity bids to an auctioneer, the auctioneer matchs the sellers' offers (starting with the lowest price, then going up) to the buyers' offers (starting with the highest price, then going down) until all of the quantities are sold
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Dutch Auction
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a form of open auction in which bidding starts at a high price and drops until a bidder accepts the price
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English Auction
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a type of auction in which bidders publicly announce their successively higher bids until no higher bid is forthcoming
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Escrow Service
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an independent third party who holds an auction buyer's payment until the buyer receives the purchased item and is satisfied that it is what the seller represented it to be
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First-Price Sealed Bid Auction
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a type of auction in which bidders submit their bids independently and privately, with the highest bidder winning the auction
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Intelligent Software Agent
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a program the performs information gathering, information filtering, and/or mediation on behalf of a person or entity
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Liquidation Broker
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an agent that finds buyers for unusable and excess inventory
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Lock-In Effect
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the inherent greater value to customers of existing companies than new sites
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Microlending
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the practice of lending very small amounts of money to people who are starting or operating small businesses, especially in developing countries
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Minimum Bid
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in an english auction, the price for an item at which the auctioning begins
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Open Auction
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an auction in which bids are publicly announced (such as english auction)
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Private Valuation
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the amount a bidder is willing to pay for an item that is up for auction
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Proxy Bid
answer
in an electronic auction, a predetermined maximum bid submitted by a bidder
question
Reserve Price
answer
the minimum price a seller will accept for an item sold at auction
question
Reverse Auction
answer
a type of auction in which sellers bid prices for which they are willing to sell items or services
question
Sealed-Bid Auction
answer
an auction in which bidders submit their bids independently and are usually prohibited from sharing information with each other
question
Second-Price Sealed-Bid Auction
answer
a type of auction in which bidders submit their bids independently and privately; the highest bidder wins the auction but pays only the amount bid by the second-highest bidder
question
Shill Bidder
answer
an individual employed by a seller or auctioneer who makes bids on behalf of the seller, sometimes artificially inflating an item's price; shill bidders may be prohibited by the rules of a particular auction
question
Snipe
answer
the act of placing a winning bid in an online auction at the last possible moment
question
Vickrey Auction
answer
synonymous with second-price sealed-bid auction; named for William Vickrey, who won the 1996 Nobel Prize in Economics for his studies of the properties of this auction type
question
Virtual Community
answer
an electronic gathering place for people with common interests
question
Web Community
answer
synonymous with virtual community
question
Winner's Curse
answer
a psychological phenomenon that causes bidders to become caught up in the excitement of competitive bidding and bid more than their private valuation
question
Yankee Auction
answer
a type of english auction that offers multiple units of an item for sale an allows bidders to specify the quantity of items they want to buy
question
Since the dot-com bubble burst of 2001, e-commerce revenues: - have essentially stagnated. - show signs of stabilizing. - have returned to solid growth. - have returned to exponential growth.
answer
have returned to solid growth.
question
Varying a product's price according to the supply situation of the seller is called ________ pricing. - menu - flexible - dynamic - asymmetric
answer
dynamic
question
The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology? - ubiquity - personalization/customization - richness - interactivity
answer
interactivity
question
Tools that compare user behavior and interests to make purchasing recommendations to users are called ________ tools. - clickstream tracking - customer tracking - collaborative filtering - filtering
answer
collaborative filtering
question
Podcasting allows subscribers to listen to live, streaming radio and other audio content. - True - False
answer
False
question
In the United States, m-commerce - has become widely adopted. - is still in its infancy. - represents a major fraction of total e-commerce transactions. - is growing, due to the emergence of 2G networks
answer
is still in its infancy.
question
Reducing the business process layers in a distribution channel is called - disintermediation. - BPR. - market segmentation. - network effects.
answer
disintermediation.
question
In general, for digital goods, the marginal cost of producing another unit is about zero. - True - False
answer
True
question
Amazon.com uses Web personalization as a major marketing tool. - True - False
answer
True
question
The effort required to locate a suitable product is called - price discrimination. - search costs. - menu costs. - transparency costs.
answer
search costs
question
Automobile manufacturing is an example of a vertical market. - True - False
answer
True
question
Which of the following is NOT one of the unique features of e-commerce technology? - information density - transparency - richness - social technology
answer
transparency
question
Retail consumer e-commerce is still growing at single-digit rates. - True - False
answer
False
question
Web sites cannot currently provide customers with call center interaction. - True - False
answer
False
question
The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology? - ubiquity - personalization/customization - richness - interactivity
answer
richness
question
Companies rarely use Web pages to analyze customer information. - True - False
answer
False
question
Which Internet business model is JR.com most closely aligned with? - virtual storefront - exchange - transaction broker - online marketplace
answer
virtual storefront
question
EDI is - the use of Internet technologies for electronic data transactions. - the exchange between two organizations of standard transactions through a network. - electronic data invoicing. - electronic delivery infrastructure.
answer
the exchange between two organizations of standard transactions through a network.
question
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level. - True - False
answer
False
question
Online marketplaces - save users money and time by processing online sales dealings. - provide a digital environment where buyers and sellers can establish prices for products. - create revenue by providing digital content over the Web. - sell physical products directly to consumers or individual businesses.
answer
provide a digital environment where buyers and sellers can establish prices for products.
question
Disintermediation provides major benefits to the distributor. - True - False
answer
False
question
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n) - exchange. - marketspace. - online marketplace. - e-hub.
answer
marketspace.
question
Which of the following Internet business models does Amazon.com use? - information broker - transaction broker - online service provider - virtual storefront
answer
virtual storefront
question
Which Internet business model is Photobucket most closely aligned with? - service provider - content provider - portal - social network
answer
service provider
question
What strategy was implemented by Stonyfield Farm in its use of blogs? - low-cost leadership - product differentiation - focus on market niche - strengthen customer and supplier intimacy
answer
strengthen customer and supplier intimacy
question
An online syndicator aggregates content or applications from multiple sources, packaging them for distribution, and reselling them to third-party Web sites. - True - False
answer
True
question
Compared to digital markets, traditional markets have - lower search costs. - stronger network effects. - higher delayed gratification effects. - higher transaction costs.
answer
higher transaction costs.
question
Transaction brokers - generate revenue from advertising or from directing buyers to sellers. - save users money and time by processing online sales dealings. - provide a digital environment where buyers and sellers can establish prices for products. - sell physical products directly to consumers or individual businesses.
answer
save users money and time by processing online sales dealings.
question
All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts. - True - False
answer
True
question
Businesses retailing products and services directly via the Internet to individual consumers best describes - B2B electronic commerce. - C2C electronic commerce. - M-commerce. - B2C electronic commerce.
answer
B2C electronic commerce.
question
In general, for digital goods, the marginal cost of producing another unit is about zero. - True - False
answer
True
question
Compared to digital markets, traditional markets have - lower search costs. - stronger network effects. - higher delayed gratification effects. - higher transaction costs.
answer
higher transaction costs.
question
Podcasting allows subscribers to listen to live, streaming radio and other audio content. - True - False
answer
False
question
Online marketplaces - save users money and time by processing online sales dealings. - provide a digital environment where buyers and sellers can establish prices for products. - create revenue by providing digital content over the Web. - sell physical products directly to consumers or individual businesses.
answer
provide a digital environment where buyers and sellers can establish prices for products.
question
Tools that record customer activities at Web sites and store them in a log for further analysis are called ________ tools. - clickstream tracking - customer tracking - collaborative filtering - filtering
answer
clickstream tracking
question
What strategy was implemented by Stonyfield Farm in its use of blogs? - low-cost leadership - product differentiation - focus on market niche - strengthen customer and supplier intimacy
answer
strengthen customer and supplier intimacy
question
Net marketplaces - focus on continuous business process coordination between companies for supply chain management. - are industry owned or operate as independent intermediaries between buyers and sellers. - are geared towards short-term spot purchasing. - are more relationship oriented than private industrial networks.
answer
are industry owned or operate as independent intermediaries between buyers and sellers.
question
Amazon.com uses Web personalization as a major marketing tool. - True - False
answer
True
question
The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology? - ubiquity - personalization/customization - richness - interactivity
answer
richness
question
The Internet shrinks information asymmetry. - True - False
answer
True
question
EDI is - the use of Internet technologies for electronic data transactions. - the exchange between two organizations of standard transactions through a network. - electronic data invoicing. - electronic delivery infrastructure.
answer
the exchange between two organizations of standard transactions through a network.
question
Disintermediation provides major benefits to the distributor. - True - False
answer
False
question
Which of the following is an ad that opens automatically and does not disappear until the user clicks on it? - pop-up ad - controlled ad - portal ad - banner ad
answer
pop-up ad
question
An information broker provides product, pricing, and availability information to individuals and businesses and generates revenue from advertising or from directing buyers to sellers. - True - False
answer
True
question
Which of the following is NOT one of the categories of services that are popular for m-commerce? - location-based services - financial services - games and entertainment - e-books
answer
e-books
question
Which of the following is NOT a recent development in e-commerce? - growth of wireless Internet connections - online, interactive models for newspapers and other traditional media - use of blogs as a commercial medium - transformation of the music recording industry
answer
transformation of the music recording industry
question
Compared to traditional goods, digital goods have - greater pricing flexibility. - lower marketing costs. - higher production costs. - higher inventory costs.
answer
greater pricing flexibility.
question
Pure-play businesses - are an example of business-to-business electronic commerce. - do not sell a physical product. - are extensions of traditional bricks-and-mortar businesses. - did not have an earlier existing bricks-and-mortar business before they went to the Internet.
answer
did not have an earlier existing bricks-and-mortar business before they went to the Internet.
question
Which of the following businesses utilizes the content provider Internet business model? - Amazon.com - eBay.com - CNN.com - Motocross.com
answer
CNN.com
question
Digital goods are goods that are - produced digitally. - sold over digital networks. - delivered digitally. - used with digital equipment.
answer
delivered digitally.
question
Since the dot-com bubble burst of 2001, e-commerce revenues: - have essentially stagnated. - show signs of stabilizing. - have returned to solid growth. - have returned to exponential growth.
answer
have returned to solid growth.
question
Which of the following Internet business models does Amazon.com use? - information broker - transaction broker - online service provider - virtual storefront
answer
virtual storefront
question
Varying a product's price according to the supply situation of the seller is called ________ pricing. - menu - flexible - dynamic - asymmetric
answer
dynamic
question
The organizational department responsible for handling customer service issues is the - service center. - customer support department. - call center. - sales department.
answer
call center.
question
Consumers selling goods and services electronically to other consumers best describes: - disintermediation. - C2C electronic commerce. - M-commerce. - B2C electronic commerce.
answer
C2C electronic commerce.
question
Reducing the business process layers in a distribution channel is called - disintermediation. - BPR. - market segmentation. - network effects.
answer
disintermediation.
question
Why are companies interested in setting up MySpace profiles for their products? - to bypass broadcast regulations for advertising to children - to gather data on MySpace users linking to them - to take advantage of free advertising - to create personal relationships with consumers
answer
to bypass broadcast regulations for advertising to children
question
Which of the following statements about m-commerce payments is NOT true? - Use of mobile handsets as payment devices is already well established in Europe, Japan, and South Korea. - The cell phone in the United States is not connected to a wide network of financial institutions. - Japanese cell phones act like mobile wallets, containing a variety of payment mechanisms. - The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets.
answer
The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets.
question
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. - transparency - asymmetry - complexity - imbalance
answer
asymmetry
question
eBay is an example of - a click-and-mortar business. - C2C electronic commerce. - B2C electronic commerce. - an online exchange.
answer
C2C electronic commerce.
question
Brand Manager
answer
The individual who is responsible for a specific brand or line of products
question
Brand Manager
answer
Individual who works for the company that produces the product
question
Creatives
answer
The people who develop the actual advertisements and promotional campaigns
question
Transmission devices
answer
Items that carry the message from the sender to the receiver
question
Person Reading a magazine ad plays what role in the communication model?
answer
Receiver
question
Noise
answer
Anything that disrupts or distracts the receiver
question
Is driving in the car while listening to the radio, scanning a newspaper for an article, or skipping past ads on the internet an example of noise?
answer
yes
question
Integrated Marketing communications
answer
The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost
question
Integrated marketing communications affects all of the following except
answer
Competitors advertising
question
In the marketing mix, where does integrated marketing communications belong?
answer
Promotions
question
The marketing mix consists of the product, the price, distribution and
answer
promotions
question
Traditionally, promotions included the following, except: Personal selling, ad campaigns, promotions, product design
answer
Product Design
question
The two types of buyer behaviors a marketing team must understand are what?
answer
Business to business behavior, and consumer buyer behavior
question
Promotions that are directly oriented to end users and include coupons, contests, premiums, refunds, rebates, free samples, and price-off offers are:
answer
consumer promotions
question
Many marketing experts feel the advancement of the Internet and information technology has caused a shift in channel power to..
answer
Consumers
question
The competitive market is now more..
answer
Global
question
In terms of manufacturers and retailers, to build a strong customer base the best approach is:
answer
A partnership between the retailer and the manufacturer
question
Increased usage of micro-marketing means: A) an increased emphasis on mass advertising B) companies focus more dollars with online advertising C) advertising agencies are used less by companies D) marketing programs focus more on individuals and micro-segments
answer
D.
question
The place where consumers interact with a company
answer
The contact point
question
True or false: mass media advertising has declined in effectiveness
answer
True
question
GIMC stands for
answer
Globally Integrated Marketing Communications
question
in terms of marketing: Standardization is described as what?
answer
presenting same message across national boundaries
question
In terms of globally integrated marketing communications, adaptation is:
answer
adjusting a message to local conditions
question
The feelings consumers and businesses have about an organization and its brand is the corporation's:
answer
image
question
4 types of Corporate names
answer
Different types
question
Overt
answer
Says what a company does (american airlines)
question
implied names
answer
contain recognizable words or word parts that convey what a company does (FedEx, IBM)
question
conceptual names
answer
capture the essence of what a company does ( Krispy Kremes, google)
question
Iconoclastic Names
answer
represents something unique, different, and memorable (ex: monster.com, nabisco)
question
symbol used to identify a company and its brand
answer
logo
question
individual goods or services or to groups of products in a line
answer
brands
question
one in which a company offers a series or group of products under one brand name
answer
Family brand
question
An instance of using an established brand name or trademark on new products, so as to increase sales.
answer
Brand extension
question
e-commerce
answer
the use of the Internet and the Web to transact business. More formally, digitally enabled commercial transactions between and among organizations and individuals
question
e-business
answer
the digital enablement of transactions and processes within a firm, involving information systems under the control of a firm
question
information asymmetry
answer
any disparity in relevant market information among parties in a transaction
question
marketplace
answer
physical space you visit in order to transact
question
ubiquity
answer
available just about everywhere, at all times
question
marketspace
answer
marketplace extended beyond traditional boundaries and removed from a temporal and geographic location
question
seven unique features of e-commerce technology
answer
ubiquity, global reach, universal standards, richness, interactivity, information density, personalization/customization
question
information density
answer
The total amount and quality of information available to all market participants
question
reach
answer
the total number of users or customers an e-commerce business can obtain
question
universal standards
answer
standards that are shared by all nations around the world
question
richness
answer
the complexity and content of a message
question
interactivity
answer
technology that allows for two-way communication between merchant and consumer
question
personalization
answer
the targeting of marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases
question
B2C e-commerce
answer
online businesses selling to individual consumers
question
B2B e-commerce
answer
online businesses selling to other businesses
question
C2C e-commerce
answer
consumers selling to other consumers
question
P2P e-commerce
answer
use of peer-to-peer technology, which enables Internet users to share files and computer resources directly without having to go through a central Web server, in e-commerce
question
mobile commerce
answer
use of wireless digital devices to enable transactions on the web
question
Internet
answer
Worldwide network of computer networks built on common standards
question
World Wide Web
answer
the most popular service that runs on the Internet; provides easy access to over 8 billion web pages
question
disintermediation
answer
displacement of market middlmen who trasitionally are intermediaries between producers and consumers by a new direct relationship between manufacturers and content originators with their costomer
question
friction-free commerce
answer
a vision of commerce in which information is equally distributed, transaction costs are low, prices can be dynamically adjusted to reflect actual demand, intermediaries decline, and unfair competitive advantages are eliminated
question
first mover
answer
a firm that is first to market in a particular area and that moves quickly to gather market share
question
network effect
answer
occurs where users receive value from the fact everyone else uses the same tool or product
question
business model
answer
a set of planned activites designed to result in a profit in a marketplace
question
business plan
answer
a doscument that describes a firm's business model
question
e-commerce business model
answer
a business model that aims to use and leverage the unique qualities of the Internet and the World Wide Web
question
value proposition
answer
defines how a company's product or serive fulfills the needs of customers
question
revenue model
answer
describes how the firm will earn revenue, produce profits, and provide a superior return on invested capital
question
advertising revenue model
answer
a company provides a forum for advertisements and receive fees from advertisers
question
subscription revenue model
answer
a company offers its users content or services and charges a subcription fee for access to some or all of its offerings
question
transaction fee revenue model
answer
a company receives a fee for enabling or executing a transaction
question
sales revenue model
answer
a company derives revenue by selling goods, information, or services
question
affiliate revenue model
answer
a company steers business to an affiliate and receives a referral fee or percentage of the revenues from any resulting sales
question
market opportunity
answer
refers to the company's intended marketspace and the overall potential financial opportunities available to the firm in that marketspace
question
marketspace
answer
the area of actual or potential commercial value in which a company intends to operate
question
competitive environment
answer
refers to the other companies operating in the same marketspace selling similar products
question
competitive advantage
answer
achieved by a firm when it can produce a superior product a superior product and/or bring the product to market at a lower price than most, or all, of its competitors
question
asymmetry
answer
exists whenever one participant in a market has more resources than other participants
question
first mover advantage
answer
a competitive market advantage for a firm that results from being the first into a marketplace with a serviceable product or service
question
complimentary resources
answer
resources and assets not directly involved in the production of the product but required for success, such as marketing, management, financial assets, reputation
question
unfair competitve advantage
answer
occurs when one firm develops an advantage based on a factor that other firms cannot purchase
question
perfect market
answer
a market in which there are no competitive advantages or asymmetries because all forms have equal access to all the factors of production
question
leverage
answer
when a company uses its competitive advantages to achieve more advantage in surrounding markets
question
market strategy
answer
the plan you put together tha details exactly how you intend to enter a new market and attract new customers
question
organizational development
answer
plan describes how the company will organize the work that needs to be accomplished
question
management team
answer
employees of the company responsible for making the business model work
question
portal
answer
offers users powerful Web search tolls as well as an integrated package of content and services all in one place
question
e-tailer
answer
online retail store
question
barriers to entry
answer
the total cost of entering a new marketplace
question
intellectual property
answer
refers to all forms of human expression that can be put into a tangible medium such as text, CDs, or the Web
question
content provider
answer
distributes information content, such as digital news, music, photos, video, and artwork over the Web
question
transaction broker
answer
site that processes transaction for cosumers that are normally handled in person, by phone, or mail
question
market creator
answer
builds a digital environment where buyers and sellers can meet, display products, search for products, and establish a price for products
question
service provider
answer
offers services online
question
community provider
answer
sites that create a digital online environment where people with similar interests can transact (buy and sell goods), communicate with like-minded people, and receive interest-related information
question
e-distributer
answer
a company that supplies products and services directly to individual businesses
question
e-procurement firm
answer
creates and sells acces to digital electronic markets
question
B2B service provider
answer
sells business services to other firms
question
application services provider (ASP)
answer
a company that sells access to Internet-based software applications to other companies
question
scale economics
answer
efficiencies that arise from increasing the size of a business
question
exchange
answer
an independent digital electronic marketplace where suppliers and commercial purchasers can conduct transactions
question
industry consortia
answer
industry-owned vertical marketplace that serve specific industries
question
private indistrial network
answer
digital network designed to coordinate the flow of communictions among firms engaged in business together
question
industry structure
answer
refers to the nature of the players in an industry and their relative bargaining power
question
value chain
answer
the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services
question
firm value chain
answer
the set of activities a firm engages in to create final products from raw inputs
question
value web
answer
networked trans-business system that coordinates the value chains of several firms
question
business strategy
answer
a set of plans for achieving superior long-term returns on the capital invested in a business firm
question
profit
answer
the difference between the price a firm is able to charge for its products and the cost of producing and distributing goods
question
differentiation
answer
refers to all the ways producers can make their products unique and different to distinguish them from those of competitors
question
commoditization
answer
a situation where there are no differences among products or services, and the only basis of choosing products is price
question
package switching
answer
a method of slicing digital messages into packets, sending the packets along different communication paths as they become available, and then reassembling the packets once they arrive at their destination
question
packet
answer
the discrete units into which digital message are sliced for transmission over the Internet
question
router
answer
special-purpose computer that interconnects the computer networks that make up the Internet and routes packets to their ultimate destination as they travel the Internet
question
routing algorithm
answer
computer program that ensures that packets take the best available path toward their destination
question
protocol
answer
a set of rules and standards for data transfers
question
Transmission Control Protocol/Internet Protocol (TCP/IP)
answer
the core communications protocol for the Internet
question
TCP
answer
protocol that establishes the connections among sending and receiving Web computers and handles the assembly of packets at the point of trasmission, and their reassembly at the receiving end
question
IP
answer
protocol that provides the Internet's addressing scheme and is responsible for the actual delivery of the packets
question
Network Interface Layer
answer
responsible for placing packets on and receiving them from the network medium
question
Internet Layer
answer
responsible for addressing, packing, and routing messages on the Internet
question
Transport Layer
answer
responsible for providing communication with the application by acknowledging and sequencing the packets to and from the application
question
Application Layer
answer
provides a wide variety of applications with the ability to access the services of the lower layers
question
IP address
answer
Internt address expressed as a 32-bit number that appears as a series of four separate numbers marked off by periods, such as 64.49.254.91
question
domain name
answer
IP address expressed in natural language
question
Domain Name System (DNS)
answer
system for expressing numeric IP addresses in natural language
question
Uniform Resource Locator (URL)
answer
the address used by a Web browser to identify the location of content on the Web
question
client/server computing
answer
a modlel of computing in which powerful personal computers are connected in a network togetherwith one or more servers
question
client
answer
a powerful personal computer that is part of a network
question
server
answer
network computer dedicated to common functions that the client computers on the network need
question
HyperText Transfer Protocol (HTTP)
answer
the Internet protocol used for transferring Web pages
question
Simple Mail Transfer Protocol
answer
the Internet protocol used to send mail to a server
question
Post Office Protocol 3 (POP3)
answer
a protocol used by the client to retrieve mail from an Internet server
question
Internet Message Access Protocol (IMAP)
answer
a more current e-mail protocol that allows users to search, organize, and filter their mail prior to downloading it from the server
question
File Transfer Protocol (FTP)
answer
one of the original Internet services. Part of the TCP/IP protocol that permits users to transfer files from the server to their client computer, and vice versa
question
Telnet
answer
a terminal emulation program that runs in TCP/IP
question
Secure Sockets Layer (SSL)
answer
a protocol that secures communications between the client and the server
question
Ping
answer
a program that allows you to check the connection between your client and the server
question
Tracert
answer
one of several route-tracing utilities that allow you to follow the path of a message you send from your client to a remote computer on the Internet
question
Pathping
answer
combines the functionality offered by Ping and Tracert
question
Network Technology Substrate layer
answer
layer of Internet technology that is composed of telecommunications networks and protocols
question
Transport Services and Representation Standards layer
answer
layer of Internet architecture that houses the TCP/IP protocol
question
Applications layer
answer
layer of Internet architecture that contains alient applications
question
Midleware Services layer
answer
the "glue" that ties the applications to the communications networks, and includes such services as security, authentication, addresses, and storage repositories
question
Network Service Provider (NSP)
answer
owns and controls one of the major networks comprising the Internet's backbone
question
backbone
answer
high-bandwith fiber-optic cable that transports data across the Internet
question
bandwidth
answer
measures how much data can be transferred over a communications medium within a fixed period of time; is usually expressed in bits per second (bps), kilobits per second (Kbps), or megabits per second (Mbps)
question
redundancy
answer
multiple duplicate devices and paths in a network
question
campus area network (CAN)
answer
generally, a local area network operating within a single organization that leases access to the Web directly from regional national carriers
question
Internet Services Provider (ISP)
answer
firm that provides the lowest level of service in the multi-tiered Internet architecture by leasing Internet access to home owners, small businesses, and some large institutions
question
narrowband
answer
the traditional telephone modem connection, now operating at 56.6 Kbps
question
broadband
answer
refers to any communications technology that permits clients to play streaming audio and video files at acceptable speeds-generally anything above 100 Kbps
question
Digital Subscriber Line (DSL)
answer
a telephone technology for delivering high-speed access through ordinary telephone lines found in homes or businesses
question
cable modem
answer
a cable television technology that piggybacks digital access to the Internet on top of the analog video cable providing television signals to a home
question
T1
answer
an international teleport standards for digital communication that offers guaranteed delivery at 1.54 Mbps
question
T3
answer
an international teleport standards for digital communication that offers guaranteed delivery at 45 Mbps
question
intranet
answer
a TCP/IP network located within a single organization for purposes of communications and information processing
question
extranet
answer
formed when firms permit outsiders to access their internal TCP/IP networks
question
latency
answer
delays in messages caused by the uneven flow of information packets through the network
question
Internet2
answer
a consortium of more than 200 universities, government agencies, and private businesses that are collaborating to find ways to make the Internet more efficient
question
GigaPop
answer
a regional Gigabit Point of Presence, or point of access to the Internet2 network, that supports at least one gigabit (1 billion bits) per second information transfer
question
fiber-optic cable
answer
consists of up to hundreds of strands of glass or plastic that use light to transmit data
question
photonics
answer
the study of communicating with light waves
question
Big Band
answer
can accommodate
question
second generation (2G) cellular networks
answer
are relatively slow circuit-switched digital networks that can transmit data at about 10 Kbps
question
2.5G network
answer
Interim cellular network that provides speeds of 60-144 Kbps using General Packet Radio Switching
question
GPRS (General Packet Radio Services)
answer
next generation technology carries data in packets, just like the Internet, but over radio frwquencies that make wireless communication possible
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Third generation (3G) cellular network
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new generation of cellular phone standards that can connect users to the Web at 2.4 Mbps
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GSM (Global System for Mobile Communications)
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mobile communications system widely used in Europe and Asia that uses narrowband Time Division Multiple Access (TDMA)
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CDMA (Code Division Multiple Access)
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mobile communications system widely used in the United States that used in the United States that uses the full spectrum of radio frequencies and digitally encrypts each call
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WAP (Wireless Application Protocol)
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a realtively new protocol that can support virtually any wireless network and is supported by every operating system
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Wireless markup Language (WML)
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programming language for devices using WAP
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iMode
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wireless standards that is a proprietary service of the Japanese company NTT DoCoMo
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Bluetooth
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new technology standard for short-range wireless communication under 100 meters
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IP mutlicasting
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a set of technologies that enables efficient delivery of data to many locations on a network
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diffserv (differentiated quality of service)
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a new technology that assigns levels of priority to packets based on the type of data being transmitted
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universal computing
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the sharing of files, information, graphics, sound, video, and other object across all computer platforms in thw rolds, regardless of operating systems
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Hypertext
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a way of formatting pages with embedded links that connect documents to one another, and that also link pages to other objects such as sound, video, or animation
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HyperText Markup Language (HTML)
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one of the next generation of GMLs that is relatively easy to use in Web page design. HTML provides Web page designers with a fixed set of markups "tags" are used to format a Web page
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eXtensible Markup Language (XML)
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a new markup language specification developed by the W3C (World Wide Web Consortium) that is designed to describe data and information
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Web server software
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software that enables a computer to deliver Web pages written in HTML to client computers on a network that request this service by sending an HTTP request
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database server
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server designed to access specific information with a database
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ad server
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server designed to deliver targeted banner ads
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mail server
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server that provides e-mail messages
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video server
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server that serves video clips
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Web client
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any computing device attached to the Internet that is capable of making HTTP requests and displaying HTML pages, most commonly a Windows PC or Macintosh
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electronic mail (e-mail)
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the most used application of the Internet. Uses a series of protocols to enable messages containing text, images, sound, and video clips to be transferred from one internet user to another.
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intelligent agent
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software program that gathers and/or filters information ona specific topic and the provides a list of results for the user
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cookie
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a tool used by websites to sotre information about a user. When a visitor enters a website, the site sends a small text file to the users computer so that info from the site can be loaded more quickly for future vists.
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Really Simple Syndication (RSS)
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program that allows users to have digital content, including text, articles, blogs and podcast audio files, automatically sent to their computers over the internet
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IP telephony
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a general term for the technologies that use VoIP and the internet;s packet-switched network to transmit voice and other forms of audio communication over the Internet
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Identify the (8) key components of e-commerce business models
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Value proposition - How a company's product or service fulfills the needs of its customers.
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Identify the (8) key components of e-commerce business models
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Revenue model - How the company plans to make money from its operations
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Identify the (8) key components of e-commerce business models
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Market opportunity - Revenue potential within a company's marketspace
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Identify the (8) key components of e-commerce business models
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Competitive environment - Who are your competitors? How many, where, and profitable?
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Identify the (8) key components of e-commerce business models
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Competitive advantage - What differentiates a business from its competitors.
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Identify the (8) key components of e-commerce business models
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Market strategy - A plan for how a co. will enter a market and attract customers
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Identify the (8) key components of e-commerce business models
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Organizational development - Structure and having the right team in place to be competitive.
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Identify the (8) key components of e-commerce business models
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Management team - Should guide the co. growth and expansion.
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Describe the (7) major B2C business models
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Portal - Search tools, integrated package of content and services. - Combined subscription/advertising revenue/transaction fee
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Describe the (7) major B2C business models
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E-tailer - Online version of traditional retailer. Usually online version of something that can be found in a "brick" facility
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Describe the (7) major B2C business models
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Content provider - Info and entertainment co. that provide digital content over web. - Utilizes advertising/subscription/affiliate referral fee model
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Describe the (7) major B2C business models
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Transaction broker - Processses online sales transactions - Transaction fee model
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Describe the (7) major B2C business models
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Market creator - Uses internet to create markets that bring buyers and sellers together (eBay)
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Describe the (7) major B2C business models
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Services provider - offers online services
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Describe the (7) major B2C business models
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Community provider - Provides and online community for networking and sharing info. - Advertising - Referrals - Subscriptions
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Describe the (5) major B2B business models
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E-distributor - Supplies products directly to indiv. bus.
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Describe the (5) major B2B business models
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E-procurement - Single firms create digital markets for sellers and buyers
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Describe the (5) major B2B business models
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Exchange - Idepend. owned digital mktplce for direct inputs, usually for a vertical industry group
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Describe the (5) major B2B business models
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Industry consortium - Industry owned vertical digital market
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Describe the (5) major B2B business models
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Private industrial network - Coordinates supply chains with a limited set of partners
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Recognize the (4) business models in other emerging areas of e-commerce
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C2C business models - eBay
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Recognize the (4) business models in other emerging areas of e-commerce
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P2P business models - Cosumers can share files & services (challenge has been finding a revenue model that works)
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Recognize the (4) business models in other emerging areas of e-commerce
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M-commerce business models - leveraging wireless tech for commerce
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Recognize the (4) business models in other emerging areas of e-commerce
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E-commerce enablers - Providing infrastructure so e-commerce co. can grow (ex. Amazon providing server space, or the "Cloud")
