COM 249 Quizzes
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ARPAnet, a predecessor of the Internet, was created to do which of the following?
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Serve the needs of Academic Researchers
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Nielsen Media Research says the average American spends ______ hours a day watching television.
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4
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Paul Baran's idea of cutting messages into small pieces and sending them on the easiest route was known as which of the following?
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Packet Switching
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Philo T. Farnsworth invented which of the following?
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The basic Technology for Television
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People connect to the Internet using which of the following?
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Telephone Lines, Cable, Wireless (all of the above)
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The first major mass medium to be supported primarily by advertising in the United States was which of the following?
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Newspapers
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In 2006, the advertising industry revised its guidelines for advertising _____________________________ to children.
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Food
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The innovation in the way Pears Soap marketed its product was that it was the first to use:
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A print Ad
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Several newspapers were initially prevented from printing the Pentagon Papers through the government's use of which of the following?
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Prior Restraint
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The FCC's Equal Time Provision requires stations do which of the following?
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give all candidates equal access to non-news air time
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The largest mass medium in Africa is which of the following?
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Radio
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Ethics involves which of the following?
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making decisions where no answer seems to be acceptable
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The term ethics means which of the following?
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a rational means of decision making when both alternatives are equally attractive or unattractive
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In Great Britain, most citizens read ____________ newspapers daily.
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1-2
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The term "sensationalism: in journalism means which of the following?
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Covering events that are lurid and highly emotional
