COM 219 Chapter 2 – Flashcards

Besides his work with color theory, the German Herman von Helmholtz also invented the _____.

David Hubel and Torsten Wiesel won a __________ for their work on mapping the cells of the visual cortex.

For still photographs, two or more images meant to simulate motion pictures is called a _____.

Graphic movement is used by print and screen designers to _____.

Herman von Helmholtz's _____ explains how the eye physically sees color.

In the _____ of describing color, color swatches are used to help determine a person's conception of a color.

In the _____ viewers are able to examine the subject's moods and angles all at the same time.

Mark Roget called the concept that allows us to experience motion pictures as ______

One of the reasons the human eye is used often in advertising is because of the form known as the ____.

Placing grandparents at the center of a multi-generational portrait is an example of the _____.

Probably the most complex depth perceptual cue is _____.

Stereography relies on the fact that humans have _____.

The _____ is used to describe a person's emotional responses to color.

The color blue has a _____ temperature than the color red.

The first example of motion pictures might have been _____

The four visual cues of color, form, depth, and movement are most associated with the part of the brain known as the _____.

The halftone printing process and the paintings of George Seurat have _____ in common.

The Italian Leonardo da Vinci believed that all known colors could be created using _____ primary colors.

The most dynamic and active form is the _____.

The popular magazine, _____ almost always exhibits the depth cue known as interposition.

Three ways to describe color are objective, _____, and symbolic methods.

When magenta, yellow, and cyan light is combined, the subtractive process creates _____ colored light.

When red, green, and blue light is combined, the additive process creates _____ colored light.

ESSAY: As visual communicators why do we need to understand that Brain cells are "difference detectors"? Provide samples of occasions when this does or does not work.

_____ are figures that sit on the plane of the visual field without depth and define the outside edges of an object.

Shapes can be quickly recognized and _____ from the background.

_____ are the most dynamic, active shape.

_____ include: Space, Size, Color, Lighting, Textural Gradients, Interposition, Time and Perspective

The three types of _____ include illusionary, geometrical, and conceptual.

The four types of movement include: real, _____, graphic and implied.

This image illustrates the illusionary perspective using the _____.

Your brain's understanding of perspective and the narrowing of railroad tracks makes the bar that is farther in the distance appear larger is known as a:

This is an example of _____.

This is an example of _____.

This is an example of ______.

The four types of movement include: real, _____, graphic and implied.

In the _____ perspective the main subject is higher and larger in the frame

Multiple _____ cannot create a sense of calming energy.

_____ creates ad 3-D effect to give the illusion of color.

An isosceles triangle in a design does all of the following except:

_______ are important visual cues and attention getters found in nature.

The visual cortex quickly and easily responds these major attributes of objects except:

In the ______ perspective the most important person in a group photo is larger in size, centrally located or separated from the "less important" people