Essay on Columbia College Psychology 101 Quiz 8
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John's parents never cared for Southerners. They thought Southerners were slow and lazy. John often heard them make jokes about the south. John is being transferred to Alabama and he knows he won't like it because of the people there. He acquired this attitude through __________ learning.
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Observational
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Chantel's friends all prefer long hair and low-rise jeans. They have encouraged her to adopt the same look. Chantel now prefers this mode of dress and criticizes others who dress differently. Chantel's attitude was acquired through
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Direct experience and reinforcement
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The manner in which learning helps to shape attitudes is through
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Reinforcement and observation
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A salesperson for vitamins gives out a medical journal article that discusses the research on a particular vitamin's benefits. The salesperson is using the __________ route to persuade customers to buy his product.
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Central
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Research has shown that mere __________ to any stimulus increases the likelihood that people will like it and react favorably to it.
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Repeated exposure
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When health warnings regarding cigarette smoking include pictures of aged, wrinkled skin, yellow-brown teeth and definite risks to appearance in addition to lung cancer, students are more likely to
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Decreases their smoking habit
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A cosmetic company is interested in selling their product by targeting women's concerns over their appearance, particularly in regard to aging. A technique that is likely to work would be a(n) __________ advertising campaign.
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Fear appeal
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Persuasive communicators usually have a good deal of
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Expertise, attractiveness and trustworthiness.
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Which newscast is an individual most likely to watch on a regular basis?
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One who agrees with their views
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An advertiser wants to increase the likelihood of persuasion in their commercials. Based on research, they could
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Play music that puts you in a good mood and saturate airtime with their commercial.
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An attitude toward a group that leads people to evaluate members of that group negatively is known as
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Prejudice
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A landlord has an apartment to rent. Even though it is vacant, when two college students come to inquire the landlord informs them that the apartment has already been rented. This is because of his belief that college students throw wild parties and destroy property. The landlord's behavior of refusal is an example of __________.
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Discrimination
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When you see a classmate in class or at a study session, they are always very friendly towards you. However, when you run into them at an upscale party, they act as if they do not know you. Since you know they are a friendly person, you are most likely to attribute your classmate's behavior to
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Situational attribution
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The tendency to assume that others act mainly on the basis of their dispositions (e.g., personality traits) is the
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Fundamental attribution error
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Body language is the tendency to infer peoples thoughts and feelings from their
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postures and gestures.
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Social norms are the explicit and implicit expectations concerning
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Social behavior
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When you get up in the morning and think about your job that you dislike, you would really prefer to stay in bed so you call in sick. This shows how __________ can affect behavior.
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Attitude
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Kryzanta often finds that what she feels and believes does not correspond with what she does. This is typical for most people and is what social psychologists refer to as the
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A-B problem
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An attitude is said to be accessible when
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It is easily brought to mind
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Mike is shopping for a new car and he has found one that he thinks is perfect. He has read some good reviews about the car's performance. However, he has found a few negative reviews about the car, which he has decided to ignore. Diverting one's attention from information inconsistent with one's attitudes is called
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Selective-avoidance
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When the teacher and student were in separate rooms in Milgram's experiment, the victim was depersonalized and this
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Increased the level of obedience
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