CIS 310 Chapter 3

question

Digital Darwanism
answer

Implies that organizations which cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction
question

Disruptive technology
answer

A new way of doing things that initially does not meet the needs of existing customers
question

Sustaining technology
answer

Produces an improved product customers are eager to buy
question

Innovator’s Dilemma
answer

discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders
question

Internet
answer

A massive network that connects computers all over the world and allows them to communicate with one another
question

internet
answer

one of the biggest forces changing business
question

transform
answer

Organizations must be able to _______ as markets, economic environments, and technologies change
question

unexpected
answer

Focusing on the _______ allows an organization to capitalize on the opportunity for new business growth from a disruptive technology
question

internet
answer

The _____ began as an emergency military communications system operated by the Department of Defense
question

communication
answer

Gradually the Internet moved from a military pipeline to a ______ tool for scientists to businesses
question

World Wide Web
answer

Provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML
question

HTML
answer

hypertext markup language
question

Web browser
answer

Allows users to access the WWW
question

Hypertext Transport Protocol
answer

The Internet protocol Web browsers use to request and display Web pages using URL
question

URL
answer

universal resource locator
question

WWW
answer

Reasons for growth of the _____: • Microcomputer revolution • Advancements in networking • Easy browser software • Speed, convenience, and low cost of email • Web pages easy to create and flexible
question

Internet
answer

The ____ has had an impact on almost every industry including • Travel • Entertainment • Electronics • Financial services • Retail • Automobiles • Education and training
question

Web 1.0
answer

A term to refer to the WWW during its first few years of operation between 1991 and 2003
question

Ecommerce
answer

Buying and selling of goods and services over the Internet
question

Ebusiness
answer

Includes ecommerce along with all activities related to internal and external business operations
question

Ebusiness
answer

______ Advantages: Expanding Global Reach, opening new markets, reducing costs, improving operations, improving effectiveness
question

information
answer

The Internet’s impact on ______ : • Easy to compile • Increased richness • Increased reach • Improved content
question

Mass Customization
answer

The ability of an organization to tailor its products or services to the customers’ specifications
question

Personalization
answer

Occurs when a company knows enough about a customer’s likes and dislikes that it can fashion offers more likely to appeal to that person
question

The Long Tail
answer

Refers to the tail of a typically sales curve
question

Intermediary
answer

Agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together
question

Clickstream
answer

________ data tracks the exact pattern of a consumer’s navigation through a website
question

clickstream
answer

_______ data can reveal: • Number of pageviews • Pattern of websites visited • Length of stay on a website • Date and time visited • Number of customers with shopping carts • Number of abandoned shopping carts
question

revenue
answer

Generating ______ on the Internet can be done through online ad (banner ad), pop-up ad, associate program (Affiliate program), and viral marketing
question

online ad (banner ad)
answer

Box running across a web page that contains advertisements
question

pop-up ad
answer

A small web page containing an advertisement
question

Associate program (Affiliate program)
answer

Businesses generate commissions or royalties
question

Viral Marketing
answer

A technique that induces websites or users to pass on a marketing message
question

metrics
answer

Website ______ include visitor metrics, exposure metrics, visit metrics, and hit metrics
question

Ebusiness model
answer

A plan that details how a company creates, delivers, and generates revenues on the internet
question

Search engine
answer

Website software that finds other pages based on keyword matching similar to Google
question

Search engine ranking
answer

Evaluates variables that search engines use to determine where a URL appears on the list of search results
question

Search engine optimization
answer

Combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking
question

Ebusiness
answer

______ revenue models: • Advertising fees • License fees • Subscription fees • Transaction fees • Value-added service fees
question

Web 2.0
answer

The next generation of Internet use – a more mature, distinctive communications platform characterized by three qualities • Collaboration • Sharing • Free
question

Open system
answer

Nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system • Source code • Open source
question

User-contributed content
answer

Created and updated by many users for many users
question

Reputation system
answer

Where buyers post feedback on sellers
question

Collaboration system
answer

Tools that support the work of teams or groups by facilitating the sharing and flow of information
question

Collective intelligence
answer

Collaborating and tapping into the core knowledge of all employees, partners, and customers
question

Knowledge management
answer

Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
question

Explicit knowledge and Tacit knowledge
answer

Knowledge-based assets fall into two categories
question

Explicit knowledge
answer

Consists of anything that can be documented, achieved, and codified, often with the help of IT
question

Tacit knowledge
answer

Knowledge contained in people’s heads
question

Crowdsourcing
answer

the wisdom of the crowd
question

Social media
answer

Websites that rely on user participation and user-contributed content
question

Social network
answer

An application that connects people by matching profile information
question

Social networking
answer

The practice of expanding your business and/or social contacts by a personal network
question

tags
answer

Specific keywords or phrases incorporated into website content for means of classification or taxonomy
question

blogs
answer

an online journal that allows users to post their own comments, graphics, and videos
question

wiki
answer

Collaborative Web page that allows users to add, remove, and change content, which can be easily organization and reorganized as required
question

mashup
answer

Website or Web application that uses content from more than one source to create a completely new product or service
question

Web 3.0
answer

Based on \”intelligent\” Web applications using natural language processing, machine- based learning and reasoning, and intelligence applications
question

Semantic Web
answer

A component of Web 2.0 that describes things in a way that computers can understand
question

Egovernment
answer

Involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government
question

Mobile business
answer

The ability to purchase goods and services through a wireless Internet-enabled device

Get instant access to
all materials

Become a Member