question

________ involves systematically tracking consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual's unique wants and needs

answer

customer relationship management

question

A company that focuses on ________ is concerned with meeting present consumer needs without compromising the ability of future generations to meet their needs.

answer

sustainability

question

The _______ maintains that marketers must satisfy customers' needs in ways that also benefit society and are profitable to the firm.

answer

social marketing concept

question

A firm that focuses on a ________ orientation is likely to view the market as a homogeneous group that will be satisfied with the basic function of a product.

answer

production

question

________ is the process of thinking strategically about the big picture and where the firm and its products fit within it.

answer

marketing planning

question

Conveniently located vending machines around your college or university campus make it easy for you to buy a soda and a snack between classes. This is an example of the ________ element of the marketing mix.

answer

place

question

Product tampering and spray-painting graffiti on buildings are both examples of ________.

answer

anticonsumption

question

A customer's desire for a product coupled with the buying power or resources to obtain that product is called a ________.

answer

demand

question

Which of the following refers to marketing strategies that support environmental stewardship by establishing an environmentally founded differential benefit in the minds of consumers?

answer

green marketing

question

An organic farmer has identified three distinct groups who might be interested in his products: vegetarians, people who are concerned about chemicals in their foods, and people who consider themselves innovators and trendsetters. These three groups are examples of ________.

answer

market segment

question

________ utility is the benefit marketing provides by transforming raw materials into finished products, as when a dress manufacturer combines silk, thread, and a zipper to create a bridesmaid's gown.

answer

Form

question

A ________ is a desire for a particular product a consumer uses to satisfy a need in a specific way that is culturally and socially influenced.

answer

want

question

A catalog retailer has identified African-American professionals between the ages of thirty-five and forty-five as the group of customers within the larger market that is a potential market for its products. The retailer plans to direct its marketing efforts toward this group of consumers. The retailer has identified a ________.

answer

target market

question

Jolene's firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing future funeral needs, so she must somehow first get their attention. Jolene's firm most likely uses the ________.

answer

selling orientation

question

________ are the tangible products that individuals purchase for personal or family use

answer

consumer goods

question

The direct financial impact of a firm's expenditure on marketing activities is called the ________.

answer

return on investment

question

A firm's capability that is superior to that of its competition is referred to as a(n) ________.

answer

distinctive competence

question

A _______________ refers to how the target market perceives a product in relation to competitors' products

answer

market position

question

Marketers first identify consumer needs and then provide products that satisfy those needs. This practice is referred to as the________.

answer

marketing concept

question

Buyers, sellers, investors, and community residents are all considered ________ in a company.

answer

stakeholders

question

________ marketing is the marketing of goods and services from one organization to another

answer

Business to business

question

________ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

answer

Marketing

question

To calculate ____________, a company would estimate the amount of money a person would spend with the company over a lifetime and then subtract what it will cost the company to maintain this relationship.

answer

lefetimevalue

question

____________ is the industry term for inventory and cash losses from shoplifting and employee theft.

answer

Shrinkage

question

A(n) ________ is the ultimate user of a good or service

answer

consumer

question

A ________ is the outcome that motivates a customer's buying behavior.

answer

benefit

question

The Internet has created a paradigm shift for businesses, moving us toward an attention economy in which a company's success will be measured by its ________.

answer

share of mind

question

A ________ is a series of activities involved in designing, producing, marketing, delivering, and supporting any product.

answer

value chain

question

Women who rent their wedding gowns instead of buying them and wearing them only once are taking advantage of a ________ utility.

answer

time

question

Companies that have a ________ orientation tend to be more successful at making one-time sales than at building repeat business.

answer

selling

question

A _____________ includes the whole bundle of benefits the firm promises to deliver, not just the benefits of the product itself

answer

valueproposition

question

The phenomenon of ________ includes consumers creating their own ads and buying and selling products on eBay.

answer

consumer grenerated value

question

To be part of the ________ for a product, consumers must share a common need that can be satisfied by the product and have the resources, willingness, and authority to purchase the product

answer

market

question

When comparing itself to its competitors, Hidden Valley describes its Ranch dressing as the original. This is the ________ the manufacturer has selected for the product

answer

market position

question

A ________ provides reasons for customers to pay a premium for a firm's products and exhibit a strong brand preference.

answer

differencial benefit

question

A ________ consists of all possible customers in a market regardless of the differences in their specific needs and wants.

answer

mass market

question

A glitzy shopping mall, a mail-order catalog, a television shopping network, and an e-commerce Web site are all examples of ________.

answer

marketplace

question

________ refers to the benefits a customer receives from purchasing a good or service

answer

value

question

Alex paid for a(n) ________ when he took his car to the carwash to be washed and waxed.

answer

service

question

When a gap exists between a consumer's actual state and some ideal or desired state, the consumer has a ________.

answer

need

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