Chapter 8- Study Guide: Persuasive Messages – Flashcards
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Persuasive in today's businesses focuses on
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influencing others
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Persuasive is necessary when your audience is ________ about your idea.
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Skeptical`
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which statement about persuasion in today's society is MOST accurate?
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Todays persuasion is different from persuasion used in previous times.
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Which of the following statement is MOST accurate
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Persuasive messages are sent faster and reach greater audiences today
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As a persuasive writer, you should practice all of the following EXCEPT:
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offering a bribe or kickback to ensure that you win over your audience.`
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Most persuasive request should be organized _____?
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indirect
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Which of the following messages would MOST likely require the indirect strategy to persuade an audience?
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Requesting favors and action from co-workers
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When using the indirect strategy in a persuasive message, WHERE you should place the reason and explanations?
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Before the main idea
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Sammie is planning a persuasive request. What advice should the following for the OPENING of her request?
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capture the readers attention and intrest.
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Which is the MOST effected opening for a persuasive request that invites a state representative to speak.
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your patriotism and leadership in the House of Rep. have improved the quality
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In the body of a persuasive request, you can reduce resistance by
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shifting readers attention though praise and compliments
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On behalf of your civic orqanization, you are inviting a motivational speaker to your semiannual meeting. In your request you guarantee the speaker an enthusiastic audience and a postitive impace ont he community, both of which emphasize ______________ benefits to the reader.
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indirect
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The closing of a persuasive request should _______
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motive action
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Choose the best closing for a message requesting the receiver support for a proposed change in a benefit plan.
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Contacting me by December 1 about your support of his new benefits plan will allow me to present this proposal at the next strategic planning session.
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persuasive clain messages are also called _____ messages?
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complete
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Persuasive claim or complaints messages are often written when?
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wrong shipments are delivered, products are damaged, mistakes in billing occur.
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Effective persuasive claim messages present a ______ with clear facts
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logical case
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when developing a claim message, you should?
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include copies of relevant materials, describe the problem without providing a long, detailed account of the issue, close the message by clearly specifying what you want done.
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When writing persuasive claims or complaint messages, you should adopt ________ tone to describe the problem and the action you are seeking to resolve the problem.
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moderate
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Mukhail's claim has been persuasive complaint at work.
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reasonable and, pride to company name.
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Graciellea is making a persuasive complaint at work. Which of theses sentences will be most effective in achieving goals?
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For the past two weeks, fax machine 223-51 has been unavailable to complete essential business for 25 of our employees due to income service. Please ensure our equipment is repaired by Friday.
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which statement about today's organization and their employees is most accurate?
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Executives today rely on persuasion to achieve buy-in from subordinates.
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Which of the following situations would MOST likely require persuasion within an organization?
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Asking employees to accept a pay cut to avoid layoffs or plant closing.
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All of the following messages to subordinates would use the indirect strategy EXCEPT
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Instruction to poerate the new phone system installed in all offices
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Which of the following is MOST accurate about the use of persuation in business?
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Honesty is not just the best policy; its the only policy.
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As a manager, Corbin must inform his staff that all employees must now contribute more to their health insurance premiums. What advice should Corbin follow when delivering his messages?
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be honest and provide the important reasons for increase cost
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You want to prose a workplace change to your employers. Which is the BEST advice for you?
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Focus on how much money the proposed change will save the company.
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Which statement about direct-mail messages is MOST accurate?
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Direct mail is an effective channel for personalized, tangible, three-dimensional messaged that are less invasive then telephone solicitations
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Choose the BEST advice to craft an effective direct-email sales letter
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Present information completely, using a personalized tone
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Learning to compose effective sales and marketing messages benefits you because ____________.
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Technique for sales writing can be applied in any persuasive communication.
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Your PRIMARY goal in writing a sales or marketing messages is to ____________.
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avoid attention to your messages
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Professsional marketing and salespeople follow the AIDA strategy in their sales messages because it is effective. What does AIDA represent?
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A- attention, I- intrest, D- desire, A-action
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When you sue the AIDA persuasive approach, your first task is to gain the reader's attention. Which of the following represents your second step, or I task for AIDA
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describe the benefits a product or service offers and makes rational or emotional appeals.
