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most letters

answer

carry good or neutral news

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Business letter

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may be defined as a written message used to transact business, which cannot be conveniently conducted orally

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Business letter

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is effective if it succeeds in building up goodwill and in securing a favorable response

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Fresh and crisp and attractively centered on the page

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reader's attention is immediately arrested upon unfolding a letter that is

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Stationery

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Good taste rather strict economy should be the criteria in choosing paper and envelopes that are to carry the firm's communications

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8 1/2 x 11 inches

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size of business letter bondpaper

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white or a very light shade of cream, brown, gray, and blue in color

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color of business letter bondpaper

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Picture-frame layout

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on a white mat, has margins the same as the top and sides, with one and one-half inches at the bottom

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Letter Styles

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the selection of the letter arrangement and style is just like choosing a dress.

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Full Block Letter Style

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In this style, all parts begin at the left margin of the page.

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Full Block Letter Style

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This is more convenient to use because the writer does not bother about any indentions

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Full Block Letter Style

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At present, this is the one being adopted by most businessman

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Modified Block Letter Style

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In this style, the writer changes the position of the dateline, complimentary close, and signature.

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Modified Block Letter Style

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All paragraphs begin at the left margin of the page.

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Modified Block Letter Style

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The complimentary close usually aligns with the dateline.

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Modified Block Letter Style

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the signature block is aligned with the complimentary close.

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Modified Block Letter Style

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If the subject and attention lines are included, these may be placed at the center or indented five to ten spaces from the left margin

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Semi Block Style

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This is the same as the modified block style

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Semi Block Style

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This is the same as the modified block style except that the first line of every paragraph is indented by five or ten spaces

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Hanging-indented style

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This is not commonly used except in advertising or in sales letter.

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Hanging-indented style

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Its primary objective is to attract the reader's attention.

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Hanging-indented style

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This is similar with the modified block style with the following exception: the second and all other paragraph lines are indented either five or ten spaces; the first line of each paragraph is not indented.

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Hanging-indented style

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the second and all other paragraph lines are indented either five or ten spaces

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Hanging-indented style

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the first line of each paragraph is not indented.

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Simplified letter style

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This is the same with the full block style

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Simplified letter style

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Omission of both salutation and complimentary close

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Simplified letter style

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Subject and reference lines are always typed in bold letters

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Simplified letter style

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Listings in the message are indented by five spaces, except when the items are numbered or lettered.

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Simplified letter style

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when the items are denoted by letters, they are sent in full block form, and no periods are used after the numbers

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Simplified letter style

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the primary purpose of this style is to save time in the preparation.

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Simplified letter style

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most writers consider this cold and impersonal

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Simplified letter style

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In effect, they use one of the traditional styles

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five spaces, except when the items are numbered or lettered.

answer

Listings in the message are indented

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Full Block Letter Style

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This is the most convenient and time saving form of the business letter

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Full Block Letter Style

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Since all lines begin at the left margin, the typist will save a lot of time in making her report

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Full Block Letter Style

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there is no need to indent paragraphs

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Full Block Letter Style

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this is considered very modern

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Full Block Letter Style

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This style is a favorite because this is easy to format

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Semi-block Style

answer

is another style or form that is accepted in writing business letter

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Semi-block Style

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It requires and indention unlike in another style that indention is not necessary

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Semi-block Style

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You will notice that the dateline, the complimentary close, and the signature block are aligned to each other and the rest are flushed all to the left

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dateline, the complimentary close, and the signature block

answer

What are the aligned in semi-block style

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Semi-block Style

answer

the date and the closing lines begin at the horizontal center lead of the letter.

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Semi-block Style

answer

This is similar to the modified block letter style

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Semi-block Style

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the only difference lies on the indention of the first line of every paragraph

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Modified Block Letter Style

answer

This illustrates the modified block letter style which you asked.

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Modified Block Letter Style

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The date is usually placed two inches from the top edge of the paper or two lines below the last line of the letterhead, whichever position is lower

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Modified Block Letter Style

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differs from full block style in that the date and closing lines appear in the center

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centered, begun at the center of the page (align with the closing lines), or backspaced from the right margin

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Modified Block Letter Style difference in Full Block Style in date

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signature block

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including the complimentary close, writer's name, and title, or organization identification

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begins at the center

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signature block in Modified Block Letter Style

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Modified Block Letter Style

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all paragraphs begin with the left margin of the page

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Modified Block Letter Style

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no doubt is the one most commonly used in business today

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Simplified Letter Style

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All lines begin at the left margin

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Simplified Letter Style

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The salutation and complimentary close are omitted

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Simplified Letter Style

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A subject line in all caps appears 3 lines below the inside address and 3 lines above the first paragraph

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Simplified Letter Style

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The writer's name and identification appear five lines below the last paragraph

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Simplified Letter Style

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In addition to its efficiency, this letter style is helpful in dealing with the problem of appropriate salutations.

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Simplified Letter Style

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since it has no salutations, your writers need not to worry about which to choose

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Open punctuation style

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This style requires that no punctuation be used after any part of the letter except the message.

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Open punctuation style

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is often used with full block arrangements as both styles are considered the timesaver for typist

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Standard punctuation style

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only the salutation and the complimentary closing are followed by punctuation

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colon

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follows the salutation

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comma

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follows the complimentary close

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Closed punctuation style

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is perhaps the least used and is not recommended for use in modern letters anymore

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professional-looking business letters

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are arranged in a conventional sequence with standard parts

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Heading

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consists of the name of the firm or organization and the address.

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Heading

answer

These are the essentials for a printed letterhead, although there may be additional printed data

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Heading

answer

office people became accustomed to using printed letterheads that they sometimes forget to type the heading when they write personal business letters on a blank paper

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Heading

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consists of the month, the number of the day, and the year

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month,day,year

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most common dateline format

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nor, rd, nd

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Do not use this on dateline

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day, month, year

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For European or military correspondence, use this dateline format

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European or military correspondence

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no commas are used

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Inside Address

answer

Generally, this part gives the name, the title, and the exact address of the person whom the letter is addressed

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Inside Address

answer

It is typed three to four lines after the dateline

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Inside Address

answer

It is to occupy three to five lines, single-spaced

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Attention Line

answer

This is needed if the business letter is addressed to the company rather than to an individual

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Attention Line

answer

However, if the writer wishes his letter to reach a particular individual with a business concern, he may use this.

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Attention Line

answer

this is typed two spaces below the inside address

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Salutation

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this is considered as a greeting and expression of courtesy to put the reader in a friendly reception frame of mind.

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Salutation

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this is typed two or three spaces below the inside address

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Sir: Madam:

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most formal

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My Dear Sir: My Dear Madam:

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formal

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Dear Sir: Dear Madam:

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less formal

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Dear Anson: Dear Elisa:

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friendly/intimate

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subject line

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This is used to immediately inform the reader what the letter is all about.

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subject line

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This is placed two spaces below the salutation

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subject line

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It may be typed in full capital letters or underlined for emphasis

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body of the letter

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this is the most important part of the letter.

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body of the letter

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This consists of the full message of the letter

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body of the letter

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the letter writer should see to it that indention of the body has to be deep enough to distinguish the paragraphs and to have them alike within the letter

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letter writer

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should see to it that indention of the body has to be deep enough to distinguish the paragraphs and to have them alike within the letter

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body of the letter

answer

composed of at least two/three paragraphs

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body of the letter

answer

begins two spaces below the salutation

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complimentary close

answer

this is typed two lines below the last line of the body of the letter

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complimentary close

answer

may be informal or formal

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sincerely yours or cordially

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informal salutation

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very truly yours

answer

formal salutation

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complimentary close

answer

only the first letter of the first word is in capital letter

question

Signature Block

answer

identifies the writer

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Signature Block

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The name of the writer is typed three to four lines below the complimentary close

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Signature Block

answer

The combination of name, title, and organization information should be arranged to achieve a balanced look

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Signature Block

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The name of and the title may appear on the same line or on separate lines, depending on their lengths

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Signature Block

answer

some organizations include their names in the signature block

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Signature Block

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In such cases the organization's name appears in all caps two lines below the complimentary close

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reference initials

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initials of the typist and the writer are typed two lines below the writer's name and title in the signature block

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capitalized

answer

writer's initials

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lowercased

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typist's initials

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Enclosure Notation

answer

this is a reminder that there is an enclosure and is usually typed under the typist's or stenographer's initials.

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Enclosure Notation

answer

The notation may be spelled out, or it may be abbreviated

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Enclosure Notation

answer

It may indicate the number of enclosure or attachments, and it may also identify a specific enclosure

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Copy Notation

answer

If you make copies of correspondence for other individuals, you may use this

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carbon copy

answer

cc

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photocopy

answer

pc

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c

answer

any kind of copy

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effective business letter

answer

is not only physically attractive but it is also well-written

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total personality, intelligence, relationship with people, and his social, emotional and intellectual maturity

answer

The writer's way of expressing his ideas depends upon what

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good writing

answer

is the product of a social mind

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good writing

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knowledge of human behavior

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good writing

answer

humility, sincerity, and an altruistic attitude

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Completeness, clearness, conciseness, correctness, coherence, courtesy, concreteness, consideration

answer

qualities of effective business letters

question

completeness

answer

you tell your reader all that he wants and needs to know

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completeness

answer

all questions your reader asked should be answered

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loss of goodwill, loss of valued customers, loss of sales, loss of returned merchandise because of incomplete order, waste of time to make sense out of an incomplete message

answer

Incomplete messages are costly because they may resukt in this following

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Who, what, when, where, why, how

answer

The best way to determine if you have provided important information is to answer the following questions:

question

Who?

answer

___ reads your letter?

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What?

answer

____ are you telling your reader?

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When?

answer

____ do your reader receive and read your letter?

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Where?

answer

____ are you writing to?

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Where?

answer

____ will the merchandise go?

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Why?

answer

___ do you write that letter?

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How?

answer

___ do you expect your reader to react?

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How?

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___ will your readers act?

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Clear writing

answer

Implies clear thinking

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Clear writing

answer

As a writer, you should strive for clarity and vividness

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Clear writing

answer

You have to avoid the use of abstract and general terms

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Logical development, use of effective sentences and paragraphs, use of proper pacing, consistent point of view, use of clear transitions, limit on the use of jargon

answer

Some ways of achieving clarity in writing are:

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Romero et.al., 1984

answer

"A clear mind can be expected to produce a clear message while a confused mind can only result in a confused, garbled message

question

Who, what, when, where, why, how

answer

The best way to determine if you have provided important information is to answer the following questions:

question

Who?

answer

___ reads your letter?

question

What?

answer

____ are you telling your reader?

question

When?

answer

____ do your reader receive and read your letter?

question

Where?

answer

____ are you writing to?

question

Where?

answer

____ will the merchandise go?

question

Why?

answer

___ do you write that letter?

question

How?

answer

___ do you expect your reader to react?

question

How?

answer

___ will your readers act?

question

Clear writing

answer

Implies clear thinking

question

Clear writing

answer

As a writer, you should strive for clarity and vividness

question

Clear writing

answer

You have to avoid the use of abstract and general terms

question

Logical development, use of effective sentences and paragraphs, use of proper pacing, consistent point of view, use of clear transitions, limit on the use of jargon

answer

Some ways of achieving clarity in writing are:

question

Romero et.al., 1984

answer

"A clear mind can be expected to produce a clear message while a confused mind can only result in a confused, garbled message

question

Effective sentences and paragraphs

answer

Can be easily understood by your reader

question

Modifiers

answer

Are words or phrases that expand or limit other elements within a sentence

question

Incorrect use of modifiers

answer

Destroys sentence clarity and results in humorous writing and confusion

question

Misplaced and dangling modifiers

answer

Troublesome modifiers

question

Misplaced modifier

answer

Occurs when the modifier is placed too far from the word it modifies

question

Dangling modifiers

answer

Are expressions that do not clearly refer to the noun or pronoun in a sentence and usually occurs when the sentencr begins with a participle, infinitive, or a gerund

question

Words used or chosen

answer

Difference between clear writing and unclear writing

question

Have received

answer

Are in receipt of modern phrasing

question

At your request

answer

As per your request modern phrasing

question

Attached

answer

Attached here to modern phrasing

question

Enclosed is/are

answer

Enclose please find modern phrasing

question

Please write

answer

Kindly advise modern phrasing

question

At your request

answer

Pursuant to your request modern phrasing

question

Thank you

answer

Thanking you in advance modern phrasing

question

I think/I believe

answer

I trust that modern phrasing

question

Separately

answer

Under separate cover modern phrasing

question

Tell

answer

advise modern phrasing

question

Please write/please reply

answer

Favor us with a reply modern phrasing

question

May I

answer

With your kind permission modern phrasing

question

I hope you understand

answer

I seek your indulgence modern phrasing

question

By next (the day) (omit)

answer

In due course modern phrasing

question

By next (the day) (omit)

answer

Beg to advise/state/suggest modern phrasing

question

Properly ordered, punctuation marks are correctly used, and words are correctly chosen

answer

If you want your letter to be clear or understandable, you should make sure that?

question

Concise writing

answer

Involves the expression of an idea in the fewest possible words without sacrificing completeness or clearness of meaning

question

Conciseness

answer

It is being brief but understandable and forceful

question

Conciseness

answer

It is knowing when to stop writing when the job is done

question

Conciseness

answer

In business, time is gold, therefore time is money

question

Conciseness

answer

In writing, this means that concise messages save reading time and therefore, money

question

Conciseness

answer

Messages that are written directly and efficiently are easier to read and understand

question

Conciseness

answer

The rule is, say what you have to say and then stop

question

Conciseness

answer

Taking the time to make your writing concise means that you look for shorter ways to say what you intend

question

Conciseness

answer

Aside from eliminating redundant words, you should concentrate on making flabby phrases short, deleting excessive prepositions, avoiding lead-ins, omitting needless adverbs, and eliminating expletives

question

making flabby phrases short, deleting excessive prepositions, avoiding lead-ins, omitting needless adverbs, and eliminating expletives

answer

What to do to achieve conciseness

question

Later

answer

At a later date concise word

question

Now

answer

At this point in time concise word

question

Allow

answer

Afford an opportunity concise word

question

Now, presently

answer

At the present time concise word

question

Since, because

answer

Due to the fact that concise word

question

While

answer

During the time concise word

question

Aware

answer

Full cognizant of concise word

question

Also

answer

In addition to the above concise word

question

If

answer

In the event of concise word

question

For

answer

In the amount of concise word

question

Because

answer

In view of the fact that concise word

question

Since

answer

In as much as concise word

question

About

answer

More or less concise word

question

Until

answer

Until such time as concise word

question

Since

answer

In the near future concise word

question

Solid steel approached the merger carefully

answer

Solid steel approached the merger in careful manner concise expression

question

The merger will probably be affected

answer

The merger will in all probability be affected

question

We have seldom taken this action

answer

We have taken this action in very few cases concise expression

question

Our office will be closed on Monday

answer

Our office is sending you this announcement to let you all know that the office will be closed Monday concise expression

question

Professor Elena Cruz suggested that your organization needed to hire trainess

answer

I am sending you this letter because Professor Elena Cruz suggested that your organization needed to hire trainess concise expression

question

We did not give his plan a fair trial

answer

We actually did not really give his plan a very fair trial concise expression

question

Professor Diaz offered a fine course that students appreciated

answer

Professor Diaz offered an extremely fine course that students definitely appreciated concise expression

question

Three secretaries meet directly the client

answer

There are three secretaries who meet directly the client concise expression

question

The clients should apply for licensing

answer

It is the clients who should make application for licensing concise expression

question

Conciseness

answer

Wordy expressions usually come out in business letters, but it does not mean that they are more forceful and more understandable than their concise forms

question

Conciseness

answer

In reality, the more effort your readers exert to understand what you mean, the less effective your letter becomes

question

Our office will be closed on Monday

answer

Our office is sending you this announcement to let you all know that the office will be closed Monday concise expression

question

Professor Elena Cruz suggested that your organization needed to hire trainess

answer

I am sending you this letter because Professor Elena Cruz suggested that your organization needed to hire trainess concise expression

question

We did not give his plan a fair trial

answer

We actually did not really give his plan a very fair trial concise expression

question

Professor Diaz offered a fine course that students appreciated

answer

Professor Diaz offered an extremely fine course that students definitely appreciated concise expression

question

Three secretaries meet directly the client

answer

There are three secretaries who meet directly the client concise expression

question

The clients should apply for licensing

answer

It is the clients who should make application for licensing concise expression

question

Conciseness

answer

Wordy expressions usually come out in business letters, but it does not mean that they are more forceful and more understandable than their concise forms

question

Conciseness

answer

In reality, the more effort your readers exert to understand what you mean, the less effective your letter becomes

question

Killing

answer

Fatal killing concise word

question

Body

answer

Dead body concise word

question

Two weeks

answer

For a period of two weeks concise word

question

Decided

answer

Definitely decided concise word

question

Recruits

answer

New recruits concise word

question

To

answer

In order to concise word

question

Facts

answer

True facts concise word

question

History

answer

Past History concise word

question

Conclusion

answer

Final conclusion concise word

question

Correctness

answer

Is considered to be a very important quality of a business letter

question

Correctness

answer

For business letters to be correct means to be perfect.

question

Correct physical make-up, freedom from all errors in grammar, punctuation, capitalization, correct usage, sentence and paragraph structure, and freedom from errors in facts and figures

answer

To be perfect, your letter must possess in the following:

question

Coherence

answer

Means the process of sticking together

question

Coherence within the paragraphs, coherence among sentences in a paragraph and coherence within the words in a sentence

answer

There are three levels of achieving coherence

question

Planning and outlining

answer

You achieve coherence within the paragraphs by means of

question

Planning

answer

Involves listing down everything you want to say and putting them all in order

question

An introductory paragraph explaining the topic of the letter or possibly referring to a previous correspondence, a middle paragraph which contains the body of the letter and a final paragraph which sums up and explains what course of action to take

answer

The three paragraph approaching

question

Romero (1984)

answer

Said that courtesy is a mental attitude, a way of life among people living in a society

question

courtesy

answer

is a mental attitude, a way of life among people living in a society

question

courtesy

answer

It means recognizing and showing respect for the value and worth of other people

question

courtesy

answer

It means consideration, friendliness, and willingness to serve others

question

courtesy

answer

Is considered to be a very important virtue

question

courtesy

answer

When you use polite language, you develop goodwill and goodwill leads to success in business

question

courtesy

answer

The writer must avoid all statements which accuse, belittle, sting, cut, or unnerve people

question

goodwill

answer

leads to success in business

question

A positive attitude, a You-attitude, a sincere and personal relationship with people and a willingness to serve

answer

Courtesy is composed of the following

question

Positive attitude

answer

When you think this way, you appear cheerful and compatible emphasizing the bright side of life and minimizing the gloomy side

question

Positive attitude

answer

You are optimistic and you believe that everything will turn out right

question

Positive attitude

answer

You believe that peoppe are all good

question

You-Attitude

answer

A self-centered person always wants to be treated as important

question

You-Attitude

answer

He respects opinion of other people

question

Sincere and Personal Relationship

answer

You need to befriend your reader to have a personal relationship with him

question

Sincere and Personal Relationship

answer

Using your reader's name in a natural, conversational way helps to produce a personal and pleasant atmosphere

question

Sincere and Personal Relationship

answer

It also gives him the feeling of individuality and importance

question

A willingness to serve others

answer

This attitude comes from empathy.

question

Empathy

answer

Means placing oneself in somebody else's shoes

question

Empathy

answer

Leads to a consideration for the reader's feelings and point of view resulting in a friendly and kind attitude toward others

question

Letter of Inquiry

answer

letter asking for request or information

question

Letter of Inquiry

answer

This is a letter that seeks for help, assistance, or in general asking information about the product manufactured, service rendered, prices, quotations, terms, catalogue, etc

question

Letter of Inquiry

answer

This is also usually a response to an advertisement inviting the reader to write a certain department or division for further information

question

Opening directly

answer

The most emphatic positions in a letter are the first and last sentences

question

Romero (1984)

answer

Said that courtesy is a mental attitude, a way of life among people living in a society

question

courtesy

answer

is a mental attitude, a way of life among people living in a society

question

courtesy

answer

It means recognizing and showing respect for the value and worth of other people

question

courtesy

answer

It means consideration, friendliness, and willingness to serve others

question

courtesy

answer

Is considered to be a very important virtue

question

courtesy

answer

When you use polite language, you develop goodwill and goodwill leads to success in business

question

courtesy

answer

The writer must avoid all statements which accuse, belittle, sting, cut, or unnerve people

question

goodwill

answer

leads to success in business

question

A positive attitude, a You-attitude, a sincere and personal relationship with people and a willingness to serve

answer

Courtesy is composed of the following

question

Positive attitude

answer

When you think this way, you appear cheerful and compatible emphasizing the bright side of life and minimizing the gloomy side

question

Positive attitude

answer

You are optimistic and you believe that everything will turn out right

question

Positive attitude

answer

You believe that peoppe are all good

question

You-Attitude

answer

A self-centered person always wants to be treated as important

question

You-Attitude

answer

He respects opinion of other people

question

Sincere and Personal Relationship

answer

You need to befriend your reader to have a personal relationship with him

question

Sincere and Personal Relationship

answer

Using your reader's name in a natural, conversational way helps to produce a personal and pleasant atmosphere

question

Sincere and Personal Relationship

answer

It also gives him the feeling of individuality and importance

question

A willingness to serve others

answer

This attitude comes from empathy.

question

Empathy

answer

Means placing oneself in somebody else's shoes

question

Empathy

answer

Leads to a consideration for the reader's feelings and point of view resulting in a friendly and kind attitude toward others

question

Letter of Inquiry

answer

letter asking for request or information

question

Letter of Inquiry

answer

This is a letter that seeks for help, assistance, or in general asking information about the product manufactured, service rendered, prices, quotations, terms, catalogue, etc

question

Letter of Inquiry

answer

This is also usually a response to an advertisement inviting the reader to write a certain department or division for further information

question

Opening directly

answer

The most emphatic positions in a letter are the first and last sentences

question

Details in the body

answer

May contain an explanation or a list of questions

question

High scan factor or highlighting techniques

answer

Some writers use this such as bullets, numbered lists, and boldface print to make main points stand out

question

Closing with an Action Request

answer

Use the final paragraph to ask for specific action, to set an end date if appropriate and to express appreciation

question

Reply letter

answer

Any reputable organization should adopt the policy of sending replies to inquiries to maintain its public goodwill

question

Replies

answer

Should be handed promptly, cheerfully, and competently

question

First paragraph of inquiry

answer

Express appreciation for writer's interest in your company, its products, or its services

question

Second paragraph of inquiry

answer

State the information requested cheerfully and if possible, add relevant details

question

Third paragraph of inquiry

answer

Graciously indicate willingness to be of further assistance.

question

Third paragraph of inquiry

answer

You may enclose folders, booklets, or catalogs which might be of value to the reader

question

Sales letter

answer

Is used in connection with selling some merchandise or services, making friends, and creating good feeling between the company and its customers

question

Sales letter

answer

Are effective if the achieve their purposes

question

Determine the aim of your letter, determine your market, choose appropriate appeals, organize your facts according to a logical, effective, and easy-to-follow plan

answer

Suggested steps in planning to write sales letters

question

Get your customer to buy your product now, develop an interest in your product that will induce him to buy later. keep the name of your organization in the mind of your customers, get the customer to go or walk in your establishment, get your customer to use your product, try it, or ask questions about it

answer

Sales letters purpose

question

A mass audience, all people in a particular area regardless of occupation, income, or educational background, selected audience whose tastes and interests might be similar, a sales letter may be aimed at convincing one particular group or all three groups

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Market can be classified as follows

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pleasure, comfort, health, thrift

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point of appeals

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enclosing a return envelope or postal card, suggesting that the reader "act now before it is too late" or offering special inducements for prompt action

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Move the reader to act by

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Persuasion

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is a technique used to gain compliance from the recipient of the message

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Persuasive letters

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with the goal of changing the receiver's beliefs, actions, feelings, attitude, or values must include information that will entice the reader to take the action you are requesting

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reader's lack of interest, need, and dissatisfaction with products or services

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barriers that must be considered in persuasion

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Persuasive letters

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have on objective- to appeal to your reader to comply with your request

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Persuasive business letters

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primarily use the indirect approach because the direct approach may not work

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Persuasive letters

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the request stated directly at the beginning of the letter may represent unwanted bad news

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Persuasive letters

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present facts and information that make your message appear helpful will help the reader understand the message

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attracting favorable attention, creating interest, establishing desire and conviction, explaining desired action

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four steps that can help you organize effective persuasive letters

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attracting favorable attention

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this step is important for some persuasive messages are unsolicited

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attracting favorable attention

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your first sentence should gain attention that is why it should be carefully designed on the theme containing reader benefit

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attracting favorable attention

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by beginning your message with a question or statement that will encourage your reader to continue reading

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attracting favorable attention

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you should highlight an idea close to your reader's needs, interests, curiosity, or excitement

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using a famous quotation, outlining, asking a question, outstanding feauture, shocking statement, announcing a gift, asking a question and outlining an outstanding feature, using famous proverb, using a news announcement

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successful attention-gaining techniques

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Creating interest

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is normally accomplished by being positive, by giving clear definitions of the product or service, and by identifying special features

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Creating interest

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creating interest therefore, is often accomplished not only by clear and precise descriptions of all the tangible or physical characteristics but also of all intangible or value aspects of the products and the services

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beauty, money, peace of mind, pleasure, popularity, prestige

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appreciation and approval by others Quible 1996 advantages to be stressed to increase reader interest

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pride, efficiency, profit, recognition, respect, safety and security

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comfort Quible 1996 advantages to be stressed to increase reader interest

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entertainment, health, self-preservation, solution to a problem, success and savings

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enjoyment Quible 1996 advantages to be stressed to increase reader interest

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establishing Desire and Conviction

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after catching your attention of your reader, you continue holding this by building what

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persuasive letters

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In writing this, you should understand that you can reach prospective customers

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Readers benefit, concrete language, objective language, product confidence, testimonials

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techniques that are effective in convincing your readers to purchase your product or patronize the service you offer

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Readers benefit

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you'll be able to improve you vocabulary by enrolling at our new summer speech clinic

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Concrete language

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Now, Samsung LED technology brings you colors so vivid, details so sharp, a picture so real, its Hyper Real. Experience the heart pounding, eye opening new level of intensity with the brilliant, ultra slim Samsung LED TV

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Objective language

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words like fantastic, without fail, fool proof, amazing, astounding, etc. seem not to be true. Overblown language may cause your readers to reject the entire sales message

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product confidence

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More than 85% of Pinoys believe Shell Fuels give better mileage. Everyday, more and more private motorists are realizing that Shell Fuels give them better mileage that helps them go further

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Explaining Desired Action

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effective persuasive letter should not make your readers work at determining what action they must take

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Explaining Desired Action

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you must state the action clearly and concisely

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Specifying the action desired, providing reply forms and postage, offering special terms and inducement

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Explaining desired action that you are expected to do any of the following

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Collection letters

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are used by an organization to entice its charge customers to pay an outstanding charge-account balance

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Collection letters

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are considered as persuasive messages because they include motivation designed to get the reader to comply with your request

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Collection letters

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if the reader requires to comply with your request, you may need to include extra measures to ensure compliance

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Collection letters

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are prepared when the customer fails to meet one or more payment deadlines

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working capital in the form of accounts receivable is not available for the company's use until it is converted into cash and customers who have past-due accounts with the company will look for another creditor in some place

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Requesting customer to pay promptly is a must for two reasons

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Collection letters

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Low-by, no direct request for money

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Collection letters

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Sensitivity to the specific circumstance of the situation

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Collection letters

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timing

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Collection letters

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wording that avoid to eliminate the customer

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Collection letters

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this first letter in a series may simply suggest that maybe the customers have forgotten to pay

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Collection letters

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you will write for a customer of good standing will be very different from the one you will be writing for a customer who is always late in paying

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Collection letters

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you frequently send this to slow-paying customers

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Collection letters

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your primary goal is to convince the delinquent customer to send payment; however, your secondary goal is to maintain the customer even after the account has been paid

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Collection letters

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to make an appeal to your customer

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fair play, good credit reputation, pride, and fear of legal action

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common appeals in Collection letters

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Resume

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does more than merely list your qualifications

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Resume

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It packages your assets into a convincing advertisement that sells you for a specific job

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Resume

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its goal is to win an interview

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Resume

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having this makes you look well organized and professional should an unexpected employment arise

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Chronological, functional, and combination

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your qualifications and career goal will help you choose from among three resume styles

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Chronological resume style

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this lists work history job by job, starting with the most recent position

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Chronological resume style

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the recruiters favor this because such resume quickly reveal candidate's work stability and promotion record

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Chronological resume style

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works well for candidate who have experience in their fields of employment and for those who show steady career growth

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Functional resume style

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this focuses attention on a candidate's skill rather than on past employment

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Functional resume style

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Like chronological resume, it begins with the candidate's name, address, telephone number, job objective, and education

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Functional resume style

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it highlights accomplishments and can de-emphasize a negative employment history

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Functional resume style

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people who have changed jobs frequently or who have gaps in their employment records may prefer this

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Functional resume style

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recent graduates with little experience is also useful for this

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Combination resume style

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draws on the best features of the chronological and functional resume styles

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Combination resume style

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this style emphasizes a candidate's capabilities while also including a complete job history

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Combination resume style

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this is another good choice for recent graduates

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making your resume computer friendly

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a scannable resume must sacrifice many of the graphic possibilities that writers have been learning to employ

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application letter

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introduce resumes, relate writer strengths to reader benefits, and seek an interview

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application letter

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in many ways, this letter is like sales letter

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application letter

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it sells your talents and tries to beat the competition

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application letter

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it will accordingly include many of the techniques for sales presentation

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an opening that gains attention, a body that builds interest and reduces resistance, and a closing that motivates action

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an application letter should have three primary parts

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Gaining attention in the opening

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the first step in gaining the interest of your reader is addressing that individual by name

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direct approach

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if an employment position has been announced and applicants are being solicited, you can use what

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indirect approach

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if you do not know whether a position is open and you are prospecting for a job, you use what

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imaginative

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strive for openings that are more

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refer to the name of an employee in the company, refer to the source of your information precisely, refer to the job title and describe how your qualifications fit the requirements

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Openings for Solicited Jobs

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Demonstrate interest and knowledge of the reader's business and show how your special talents and background will benefit the company

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Openings for unsolicited jobs

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application letter

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never use a stereotyped or unoriginal expression or show any sign of anxiety, desperation, begging, or egotism in your introductory paragraph

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stereotyped expressions

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This is in reply to your advertisement

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stereotyped expressions

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replying to your advertisement

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stereotyped expressions

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answering your advertsiment

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stereotyped expressions

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believing that there is an opening

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stereotyped expressions

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thinking that there is a vacancy in

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stereotyped expressions

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having read your advertisement

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stereotyped expressions

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believing that there is an opening

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stereotyped expressions

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thinking that there is a vacancy in

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stereotyped expressions

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having read your advertisement

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stereotyped expressions

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I am anxious to be employed in your company

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stereotyped expressions

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i need a job badly

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building interest in the body

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should build interest, reduce resistance, and discuss relevant personal traits

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spotlight reader benefits

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means matching personal strengths to employer needs

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Body application letter

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you may also want to discuss relevant personal traits

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Motivating action in the closing

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should include a request for an interview

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hackneyed expressions

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hoping you will give me an interview, I remain..

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hackneyed expressions

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trusting that you will give a favorable reply, I am...

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hackneyed expressions

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Anticipating your kind reply, I remain...

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