Chapter 7 New Media Landscape – Flashcards
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Looking to the future, Steve Jobs and Apple reinvented floundering media industries all of the following EXCEPT
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home/office computers.
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All of the following were introduced in the 21st century after Steve Jobs returned to Apple EXCEPT
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Macintosh Computers.
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Steve Jobs subdivided the information revolution into three distinct stages that included all of the following EXCEPT
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Electronic Transformation
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In Steve Jobs' view of the information revolution, all of the following can be said about the period known as the Internet Revolution EXCEPT
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it was triggered by the introduction of the first Apple computers
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The Internet emerged as a major mass medium in the
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1990s
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The early business model for Internet portals with access limited mostly to proprietary content was called
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walled gardens
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What Internet service provider first dominated the Internet in the 1990s?
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America Online
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What was the first commercially successful Internet browser called?
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Netscape
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Sergey Brin and Larry Page developed what search engine in 1996?
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Google
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Which company is the leader in search engines?
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Google
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All of the following statements about Google are true EXCEPT
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it was intentionally developed as a project called "Backlash."
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David Filo and Jerry Yang developed what search engine whose name was inspired by a name in "Gulliver's Travels"?
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Yahoo
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What was the name given to the economic collapse of most investments in Internet commerce in 2000?
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dot-com bust
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In 1969, the U.S. military created a computer network called
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ARPAnet.
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E-mail messages sent indiscriminately to large numbers of recipients are called
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spam.
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Texting on cellular networks generally limits messages to
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140 characters.
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After the several mass murders on college campuses in 2008, many universities instituted
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text-message alerts to cell phones.
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On average, how many U.S. mobile-phone users text message?
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80 percent
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What television show attracted 178 million text messages in 2008?
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"American Idol"
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Yahoo and other U.S.-based Internet companies operating in China have become embroiled in controversy because the Chinese government
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has asked for and was given information about users' messages.
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What country currently has the most Internet users?
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China
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The first Japanese cell phone novels targeted
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teen-aged girls, especially those in high school.
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The Japanese term for "Cell phone novel" is
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keitai shosetsu.
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A journal-like web site with continuing narrative, generally personal, is called a(n)
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blog.
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The scandal that undid Senator Trent Lott was first reported on
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a blog.
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Russ Kirk, an Arizona blogger, drew 4 million hits a day after posting
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information on Senator Trent Lott.
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Blogs are
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have the potential to make a computer-user a mass communicator
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When Harvard sophomore Mark Zuckerberg posted pictures of sorority members on his blog and asked people to vote for the "hotter" one, it marked the beginning of
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Facebook
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Which is the largest social network?
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Facebook
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Social networking sites differ from the America Online concept because
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users generate content
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A social networking site primarily used for posting photos is
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Flickr.
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Ashton Kutcher became the first person to attract 1 million followers on
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Twitter
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What did Steven Johnson cite regarding on educational conference during which participants were encouraged to post tweets that were displayed on a screen?
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People outside the conference joined the conversation, which extended for weeks after the conference ended.
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Passed links are
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references to web sources shared among computer users.
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How many videos are uploaded daily on YouTube?
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over 5 million
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What has been the response of authoritarian governments toward social networking sites during tense moments within their countries.
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attempts to block access
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Turkey cut off access to YouTube on the grounds of
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morality and decency
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During the early development of the Internet, what did its creators envision for the future?
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a commercial-free system
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Which is the chief oversight agency for the Internet?
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Corporation for Assigned Names and Numbers (CANN)
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Which site was the pioneer online auction site?
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eBay
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Amazon.com began by selling what items?
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books
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What has been the impact of Amazon.com and the iTunes store on traditional music and book retailers?
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Many traditional retailers have closed
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Which company introduced the Kindle?
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Amazon
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Matching advertisers with potential customers with relative precision is
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behavioral targeting
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Which of the following is most likely to be used for behavioral marketing?
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Facebook.
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One of the most advantageous elements of Facebook as far as advertisers are concerned is
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the Like button.
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The Entertainment Software Association reports that online gamers average how many hours a week playing games?
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6.5 hours.
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Online gamers are attractive to advertisers because
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about 40 percent earn $50,000 a year or more.
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What is the name of the project to put online all books ever produced?
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The Google Books Library Project
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The advantages of digital archives include all of the following EXCEPT
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the volume of information they can store will dwarf anything previously attempted.
