question

Which of the following statements is true?

answer

social networking capabilities have led to a fundamental change in business communication

question

Email is to be used for external communication

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regularly, although it has been replaced in many cases by other tools

question

Compared to email, instant messaging

answer

offers greater speed and is less susceptible to privacy problems

question

Which of the following is not true of instant messaging?

answer

It costs more than phone calls or email

question

Which of the following is a particularly helpful medium when you need to update content for a large audience quickly?

answer

blog

question

In terms of the three-step writing process, podcasts differ mostly fro written messages in the _______ step.

answer

completing

question

Many companies are now using ______ to replace or supplement some conference calls, training courses, and other communication activities.

answer

podcasts

question

When it comes to writing messages in today's business environment,

answer

printed letters are still used for external communication

question

Despite your numerous emails and voicemail messages, a normally dependable vendor has not responded to your important question. Which of the following would be a sensible next step?

answer

consider sending a printed message

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Which of the following compositional modes for electronic media involves helping people find their way through an unfamiliar system or new subject?

answer

orientations

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Using "teasers" in electronic media as a way to pull readers or listeners into a story or other document

answer

is acceptable, as long as the payoff is valuable and legitimate.

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When selecting the appropriate compositional mode for a communication task using electronic media, the central factor to consider is

answer

what kind of information audience members are likely to need

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When creating content for social media,

answer

don't hide form criticism: take the opportunity to correct misinformation

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Social media postings on sites such as Twitter and Facebook

answer

have caused some employees to be fired

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Thanks to Facebook, you've recently connected with an old friend who lives in another state. She contacts you frequently using your work email account, often sharing racially charged jokes that you find offensive. Concerned about what would happen if your boss or coworkers saw her emails, you should

answer

politely ask her to stop sending the jokes, and then speak privately with your boss about the problem and how you have addressed it.

question

One of your sales representatives has begun using social networks to aggressively promote a new product line. The best response would likely be to

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discourage him from using blatant "salespeak" since it is likely to alienate the audience

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In terms of social networking, UGC stands for

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user-generated content

question

You have decided to post a video on YouTube explaining how to use one of your company's new products. To be most effective, the video should be no more than ______ minute(s) long.

answer

5

question

Websites specifically designed to pool the inputs of multiple users in order to benefit the community as a whole are known as _______ websites.

answer

community participation

question

Compared to social media sites, email

answer

still has compelling advantages that make it useful in many companies

question

When it comes to monitoring incoming and outgoing email,

answer

many employers do so, either with software, security staff, or both

question

Email hygiene refers to

answer

all the efforts companies make to keep email clean and safe

question

Overusing the "cc" function when sending email

answer

can waste a great deal of time by generating more reply messages than necessary

question

One important element of basic email etiquette is to

answer

respect the chain of command

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Email etiquette requires that writers do all of the following except

answer

mark all emails as "urgent" to make sure they are read

question

Email messages

answer

should be written with the assumption that they will be stored forever

question

The subject line of an email message

answer

helps recipients decide whether or not to read the message

question

Which of the following is the best example of an effective email subject line?

answer

Website redesign is on schedule

question

Because many email programs display the first few words or lines of incoming messages, you should

answer

treat the first sentence of the message as an extension of your subject line

question

Email

answer

should follow the convention of other business writing in formal situations

question

To make email more readable, you should do all of the following except:

answer

limit subject lines to describing the general topic of your message

question

Which of the following is an example of an effective subject line for an email requesting information about the August inventory for bananas?

answer

please send august banana inventory

question

SMS stands for

answer

short messaging service

question

For years email has been the primary communication medium at your company. However, many of your employees now use IM daily for personal messages, and they've come to you asking your approval to begin using it to communicate with clients and vendors. Your greatest concern is likely to be

answer

incompatibility between your company's IM system and those your vendors and clients use

question

Advantages of using IM rather than email include its

answer

ability to mimic conversations

question

An important drawback of IM is

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the need for user authentication

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IN the middle of an important meeting, you receive an unsolicited IM from a company informing you of their great rates on vacations in Hawaii. This is an example of

answer

spim

question

When it comes to instant messaging (IM), the three-step writing process

answer

is compressed, but still helpful

question

When using IM for business communication, acronyms such as FWIW and HTH

answer

should not be used unless you are communicating with close colleagues

question

Periodically making yourself unavailable for instant messaging

answer

is a wise move that can increase your productivity

question

Many businesses now use logs to

answer

do all of the above

question

If you do not have a constant supply of new information to post on a business blog

answer

you should create a traditional website instead

question

The best known newsfeed, which allows blog followers to get new information automatically is,

answer

RSS

question

If a customer uses the comment feature to criticize the content of your business blog

answer

you should respond promptly and honestly

question

"Viral marketing" is

answer

the transmission of messages about your company and products by individuals outside your organization

question

When it comes to blogging for business,

answer

you should apply the three-step writing process as you would for any other business message

question

Which of the following would be the most effective headline for a new posting on a business blog?

answer

Seven Reasons To Switch Your Smartphone Carrier

question

Podcasts are

answer

none of the above

question

Compared to blogs, podcasts are

answer

more difficult to edit

question

One of the greatest drawbacks to using podcasts in business is

answer

the challenge listeners face when it comes to scanning back and forth to find specific parts of the message

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