Chapter 2: Planning Business Messages – Flashcards
Unlock all answers in this set
Unlock answersquestion
adapting
answer
Trying to think of the right words and the right tone that will win your audience's approval.
question
Analyzing
answer
Determining the audience and your purpose for writing.
question
anticipating
answer
Predicting how your audience will react to your message.
question
audience
answer
The audience for whom a message is written.
question
bias-free
answer
language Expressions that do not stereotype or show bias in terms of gender, race, ethnicity, age, or disability.
question
channels
answer
The medium (such as a computer, wireless network, smartphone, letter, telephone, e-mail, letter, memo, or report) through which a message is transmitted.
question
Communication
answer
The transmission of information and meaning from a sender to a receiver.
question
decoding
answer
Translating a message from its symbol form into meaning.
question
digital message
answer
A message that is generated, stores, processed, and transmitted electronically by computers using strings of positive and nonpositive binary code consisting of 0s and 1s.
question
drafting
answer
The second stage in the writing process; includes researching, organizing, and composing the message.
question
empathy
answer
The ability to share another person's experiences and emotions; thinking of how the receiver feels and is likely to respond.
question
encoding
answer
The process of converting the idea of a sender into words or gestures that convey meaning.
question
evaluating
answer
Deciding whether your message accomplishes your goal.
question
Feedback
answer
Verbal and nonverbal responses to a transmitted message.
question
Noise
answer
Anything that disrupts the transmission of a message in the communication process.
question
plain language
answer
Using clear, concise language that avoids showy words, long sentences, and confusing expressions.
question
Positive language
answer
Language that creates goodwill and gives more options to receivers than negative language.
question
prewriting
answer
The first stage in the writing process; includes analyzing, anticipating, and adapting messages to fit their purpose and audience.
question
Profiling
answer
Anticipating the audience and the reaction to your message.
question
revising
answer
The third stage of the writing process; includes revising, proofreading, and evaluating to determine if your message accomplishes its goal.
question
richness
answer
The extent to which the channel recreates or represents all the information available in the message; a richer channel such as a face-to-face conversation permits more interactivity and feedback.
question
secondary audience
answer
Someone other than the primary audience who may read your message.
question
Tone
answer
Reflects the feeling that people receive upon hearing or reading a message; conveyed largely by the words used.
question
WIIFM
answer
What's in it for me?
question
writing process
answer
A three-stage process that consists of prewriting, drafting, and revising.
question
"you" view
answer
Audience-focused perspective; emphasis on receiver benefits.
