Chapter 13 sports and entertainment marketing – Flashcards
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The purpose of a salary cap is to increase the profits of professional sports teams.
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False
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The nataional collegiate atheltic association develops the rules for competition among college athletes.
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True
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Since the early 1950s athletes In major professional sports have organized themselves into labor unions called players association
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True
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If a singer makes a promise to sing at a charity function for free that is legally enforceable contract.
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False
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There is an overwhelming number of laws governing sports and entertainment
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True
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An agent will negotiate contracts for a celebrity's endorsement opportunities
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True
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Us copyright laws are enforceable throughout the world
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False
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Labor and management must cooperate if a business is to succeed
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True
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An athlete agent is assigned to a player by the players team
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False
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Owners of a copyright have the exclusive right to reproduce sell perform or display the work.
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True
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The practice of timing shifting violates copyright law
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False
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Labor and management tend to encourage lockouts because they help build fan interest
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False
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Most athletes and celebrities negotiate their own contracts
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False
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International sports federations are governmental bodies that govern specific sports.
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False
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The entertainment industry has a growing concern about how new technology cans be used to violate copyright law
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True
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Strikes usually take place when negotiations between employees and employers have come to a dead end
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True
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Licensing of trademarks and brands is a contractual agreement between the owner and the
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Licensee
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Since 1978 works may be copyright for
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The lifetime of the artist plus 70 years
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The worldwide governing body of soccer is
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FIFA
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The payment for the use of a copyrighted work is called
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Royalty
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___ can be copyrighted
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All of the above
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The Unique works of writers, artists and musicians that are Protected under copyright law are often referred to as
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Intellectual property
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A ___ is a financial and business counselor often hired by athletes to help them manage their money
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Advisors
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Collective bargaining does not involve
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Copyright infringement
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Contracts
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All of the above
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The salary cap is
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The max amount that a team can spend on players salaries
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A period of time during which Owners of professional sports teams keeps the players from using team facilities and shut down league operations is called
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Lockout
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Which of the following individuals would be most concerned about an athletes image
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A handler
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A ___ is an organization of workers formed to advance the rights and interests of its members
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Labor union
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Digital bits called ___ can be imbedded in digital programming to prevent programs from being recorded and redistribution
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Broadcast flags
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Payment that an author receives for the use or sale of copyright work is called
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Royalty
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The __ prohibits a person from working in a competing business for a specific period of time
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Non complete claus
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___ are financial and business counselors rather than behavior monitors for athletes and celebrities
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Advisors
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Before a work becomes public ___ allows limited creatives uses of music literature more w/out asking permission or making payment
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Fair use
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The realm in which an originators work can be used by anyone without permission is called
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Public domain
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When a group of employees join together as a single unit to negotiate with employers ___ occurs
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Collective bargaining
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A ___ is a legal representation of an athlete or celebrity
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Agent
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A __ works closely with an athlete to help manage his or her life off field
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Handler
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A ___ is an agreement in which an athlete or celebrity allows a person or agency to act as a representative in marketing his or her ability and name
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Agent contract
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___ laws protect the unique work of the originator from use by others without permission
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Copyright
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What is the difference between a copyright and a patent?
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Patent- property right snd a copyright - protects intellectual property for 70 years
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In the United States when music is played on the radio who receives royalties ?
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The owner
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Identify the four conditions under which it is fair to use copyrighted material according to the copyright act
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If works has been transformed if work is factual , private purpose and small amount
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Explain the difference between a sports agent and a handler
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Agent - legal representative of an athlete handler - manages athletes life
