Chapter 12 Social Psychology – Flashcards

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question
_____ refers to a change in behavior or attitudes brought about by a desire to follow the beliefs or standards of other people.
answer
Conformity
question
Social psychologist Leon Festinger is associated with the study of:
answer
cognitive dissonance
question
Approximately _____ of the participants in Milgram's experiment were willing to deliver the maximum shock level to the participant.
answer
65%
question
Milgram's participants were told that the study concerned:
answer
learning
question
Which of the following is true of people's tendency to help someone in an emergency?
answer
more people = diffusion of responsibility
question
The influential "prison" study of the power of social roles was conducted by:
answer
Philip Zimbardo
question
The likelihood that an individual will help someone in an emergency situation is _____ correlated with the number of other people present.
answer
negatively
question
In Asch's study on conformity, what percentage of the subjects conformed at least once when they knew their answer to be false?
answer
75%
question
A magazine publisher asks you to commit to a brief trial subscription. Having committed to the trial subscription, you may be more likely to buy a full year-long subscription. This exemplifies the ___________ compliance technique.
answer
foot-in-the-door
question
Which of the following was a significant finding in studies conducted by Asch on conformity?
answer
conformity is much higher when people have to respond publicly
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