Chapter 12 – Newspaper Layout and Design
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alley
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see internal margin
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balance
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in design, refers to the weight of the page appearing even
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border
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line of frame that surrounds elements in design
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broadsheet
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full-size newspaper, often measuring 14 X 21 inches
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columns or grids
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geometric pattern that divides page into vertical and horizontal divisions and provides underlying layout/design structure; also known as grids
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digest
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short burst of content such as news briefs or quick-read information
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dog leg design
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columns of type extending down a page, i uneven vertical lengths not lining up on common type baselines
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external margin
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white space borders framing the page on all four sides
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folio line
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type on each page giving publication name, date and page number which could include additional information such as page topic or visuals in yearbook design
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four-color process
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cyan, magenta, yellow plus black (CMYK), which reproduce full-color spectrum
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gray out
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a page appearance relying on heavy use of text lacking visual components
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gutter
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space between columns
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hairline
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fine line stroke of type character (modern roman) or thinnest printing fule (usually 0.25) used for borders
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infographic/infograph
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short for information graphic; any chart, map, diagram, timeline, etc., used to analyze an object, event or place in the news
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internal margin
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space also known as alley that appears between columns of type and in the gutter
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LPI
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lines per inch
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masthead
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identification statement of newspaper's staff members and editorial policies, usually on editorial page
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modular design
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layout/design style that used vertical and horizontal four-sided shapes, balanced informally, for all page elements. See module.
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newsmagazine
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a publication traditionally 8.5 x 11 inches in size
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page dummy
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usually scaled-down layout showing preliminary format and appearance of publication
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photo poll
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A form of information in which quotes appear near small photos or headshots of the people who provide the quotes
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proportion
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a design principle using size to create contrast and attention for content
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rail
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Narrow column of white space that provides additional visual separation for primary packages
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rhythm
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in design, refers to the visual flow of a page; often used in writing terms to refer to pace
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run of the press (Rop)
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color printing using whatever color the printer happens to have on the press, providing a less expensive color use
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scale
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in design, the use of grids or columns that guide the designer in placing text and visuals
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screen
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pattern available on software or as an acetate transfer sheet that is used as background or is placed over type or another page element; glass plate or film with etched crosslines placed between negative and plate when making halftone; number indicating number of lines per inch in halftone (e.g., 65-line screen, 150-line screen)
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sidebar
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a companion story to a main story; usually provides specific information about a narrowly defined topic related to the main story and is placed in a layout adjacent to the main story
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spot color
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short commercial or public service announcement over radio or television
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standing head
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head that appears consistently in publications issue to issue, and identifies content such as briefs and columns
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style sheet
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definition of type styles set for various information in a publication and applied consistently to type through a computer layout and design software program
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tabloid
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newspaper format that is about 11 x 17 inches
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unity
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in design, refers to a sense of continuity in use of type and column grids throughout a publication for consistency
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visual hierarchy
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an organized method of displaying information on a page, allowing a reader to understand the importance of the information by the size and weight of its headline(s) and its placement on the page
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white space
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the area of a page not filled with content; needed for balance in page design
