chapter 11 SPMGT – Flashcards
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c.c Pyle
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Who is often called the first sports agent
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True
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A sport agent is requred to be a lawyer
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a players association and a sport management firm
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The three models for a sport agency business does not include
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false
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the oldest and most established sport agency is SFX sports group
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television contracts
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One of the significant factors in the growth of sports agencies was
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do not conflict with LPGA
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The professional Golf Ass. restricts individual golfers from entering into endorsement unless they are
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what high school
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Which of the below factors that influences an athlete's market value is the least significant
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false
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As professional sports grew and became televised nationally opportunities for athletes to endorse products decreased
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post career planning and retirement
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An agent must help an athlete with the transition from a professional playing career as an athlete and with
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the agents lack of understand of the rules of the game
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Five key problems in the sport agency profession do not include
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true
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The sports agent should develop a marketing plan in which each endorsement contract creates an image consistent with the athlete or coach's ambitions and long-range goals.
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Pros Serv
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Which one of the following companies is not currently one of the three largest sport management companies
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a federal law signed by president george w. bust regulating the conduct of sport agents
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According to your textbook, what is SPARTA
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true
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NCAA rules require that the university chancellor or president approve a coach's endorsement deal
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true
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Man lawsuits concerning a sport agent's incompetence, fraud and breach of fiduciary duties involve financial planning and investing
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Edwin Land
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One of the first agents to represent individual athletes and a pioneer of the sport marketing industry is
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Image and other endorsements
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When negotiating an endorsement contract the agent should be certain to maintain the client's exclusive rights and control over his or her:
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true
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Dispute resolution is one fo the functions of a sport agent
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Arnold Palmer
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Who was teh endorsement king of teh pre-micael jordan era
