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Chapter 11: Introductions and Conclusions

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Why is it necessary to have attention material at the beginning of a speech?
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If you do not grab your listeners’ attention and interest at the beginning of a speech, they might slip into their private world of daydreams and personal concerns
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What is the purpose of the orienting material in the speech introduction?
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The orienting material gives the listeners a clear sense of what the speech is about and any other information that they might need in order to understand the ideas in the speech
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What is a rhetorical question?
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A rhetorical question is used to stimulate audience interest, not to solicit actual answers.
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What is an overt-response question?
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An overt-response question is asked to elicit a direct response, such as raising hands.
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How can you give listeners an incentive to listen to a speech?
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Show listeners that they will personally benefit from the speech
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What is credibility?
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Credibility is an audience’s perception of a speaker as believable, trustworthy, and competent
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In what way does a preview of main points reassure the audience?
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A preview lets the audience know that you are well-organized and focused – you are not going to ramble off the subject
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Why is it a mistake to end a speech abruptly?
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An abrupt ending jars the listeners and deprives them of a sense of finality
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What is a clincher?
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A clincher is a memorable finale, such as a quotation or a story, which reinforces the central idea of the speech
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Why should you restate your main points in the conclusion?
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Research shows that restating your main points increases the likelihood that listeners will remember them.