Chapter 11 Ads/Commercials – Flashcards

About 80 percent of ads in colonial newspapers concerned land sales, transportation announcements, and...

The high price of such consumer products as designer jeans and breakfast cereal can be attributed primarily to ...

The public became increasingly cynical about advertising in the late 1890s and early 1900s because...

Beaides medicine companies, what was another prominent newspaper advertiser in the 1890s?

By the early 1900s, most advertisements were written to appeal to women, who constituted ______ of newspaper and magazine readers

Hidden or disguised print or visual messages are called...

Which of the following are the three primary consumer motivations that the VALS strategy considers when grouping consumers into types?

In advertising, ______ coordinate the views and needs of clients, the creative team, and consumers to create an overall marketing strategy.

The ______ is the blueprint or roughly drawn comic strip of a potential ad.

The dominant form of Web advertising is ______.

How do advertisers direct targeted ads to specific Web site visitors?

What advantage does mobile advertising have over Internet advertising?

What is an example of earned media on the Internet?

In an ad showing a salesman talking about how his father taught him to be honest and hardworking and to understand the value of treating people fairly, auto manufacturer Ford demonstrates ______.

A company that wants to get consumers to buy a more expensive version of an item, such as fancy bottled water, might try which persuasive technique?

An owner of a discount appliance store who dresses in a goofy costume and yells at the camera is making use of ______.

Which persuasive technique in advertising involves exploiting a consumer's sense of insecurity?

An obnoxious car dealer or appliance salesman yelling at the camera in a TV commercial is using which questionable persuasive strategy?

In advertising, association (or the association principle) is ______.

In the 1990s, GM sold its Saturn products using which of the following advertising techniques?

From the perspective of myth analysis, the primary purpose of most contemporary consumer advertising is to ______.

Which of the following is not an example of product placement?

Channel One is an example of ______

The 1998 tobacco industry settlement in the United States prohibited ______.

Ads featuring hyperbole and exaggeration are called