Chapter 10 – True/False – Flashcards
20 test answers
Unlock all answers in this set
Unlock answers 20question
All previous mass media in modern history, including the printing press, used a broadcast model where content is created in a central location by experts.
answer
TRUE
Unlock the answer
question
Disintermediation provides major benefits to the distributor.
answer
FALSE
Unlock the answer
question
In general, for digital goods, the marginal cost of producing another unit is about zero.
answer
TRUE
Unlock the answer
question
An example of the service provider business model is Netflix, an online video store and streaming media outlet.
answer
FALSE
Unlock the answer
question
An example of the content provider business model is Salon.com, an online magazine.
answer
TRUE
Unlock the answer
question
Podcasting allows subscribers to listen to live, streaming radio and other audio content.
answer
FALSE
Unlock the answer
question
Intellectual property refers to all forms of human expression, both tangible and intangible.
answer
FALSE
Unlock the answer
question
The goal of behavioral targeting is to increase the size of the audience to whom the advertiser can market a product.
answer
FALSE
Unlock the answer
question
In the technique of product customization, merchants customize marketing messages to specific individuals by adjusting the message for the person's name and interests.
answer
FALSE
Unlock the answer
question
Amazon.com uses Web personalization as a major marketing tool.
answer
TRUE
Unlock the answer
question
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
answer
FALSE
Unlock the answer
question
Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.
answer
TRUE
Unlock the answer
question
Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.
answer
FALSE
Unlock the answer
question
Automotive manufacturing is an example of a vertical market.
answer
TRUE
Unlock the answer
question
In general, the cost of hardware, software, and telecommunications for building and operating a Web site has fallen by over 50 percent since 2000.
answer
TRUE
Unlock the answer
question
Because of outsourcing and increased automation, the costs of system maintenance and content creation have fallen and typically make up less than a quarter of Web site budgets.
answer
TRUE
Unlock the answer
