Chapter 10 Flashcards
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Since the dot-com bubble burst of 2001, e-commerce revenues: - have essentially stagnated. - show signs of stabilizing. - have returned to solid growth. - have returned to exponential growth.
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have returned to solid growth.
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Varying a product's price according to the supply situation of the seller is called ________ pricing. - menu - flexible - dynamic - asymmetric
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dynamic
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The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology? - ubiquity - personalization/customization - richness - interactivity
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interactivity
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Tools that compare user behavior and interests to make purchasing recommendations to users are called ________ tools. - clickstream tracking - customer tracking - collaborative filtering - filtering
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collaborative filtering
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Podcasting allows subscribers to listen to live, streaming radio and other audio content. - True - False
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False
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In the United States, m-commerce - has become widely adopted. - is still in its infancy. - represents a major fraction of total e-commerce transactions. - is growing, due to the emergence of 2G networks
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is still in its infancy.
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Reducing the business process layers in a distribution channel is called - disintermediation. - BPR. - market segmentation. - network effects.
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disintermediation.
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In general, for digital goods, the marginal cost of producing another unit is about zero. - True - False
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True
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Amazon.com uses Web personalization as a major marketing tool. - True - False
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True
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The effort required to locate a suitable product is called - price discrimination. - search costs. - menu costs. - transparency costs.
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search costs
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Automobile manufacturing is an example of a vertical market. - True - False
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True
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Which of the following is NOT one of the unique features of e-commerce technology? - information density - transparency - richness - social technology
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transparency
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Retail consumer e-commerce is still growing at single-digit rates. - True - False
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False
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Web sites cannot currently provide customers with call center interaction. - True - False
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False
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The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology? - ubiquity - personalization/customization - richness - interactivity
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richness
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Companies rarely use Web pages to analyze customer information. - True - False
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False
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Which Internet business model is JR.com most closely aligned with? - virtual storefront - exchange - transaction broker - online marketplace
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virtual storefront
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EDI is - the use of Internet technologies for electronic data transactions. - the exchange between two organizations of standard transactions through a network. - electronic data invoicing. - electronic delivery infrastructure.
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the exchange between two organizations of standard transactions through a network.
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EDI standards that take advantage of network communications have yet to be fully implemented at the industry level. - True - False
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False
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Online marketplaces - save users money and time by processing online sales dealings. - provide a digital environment where buyers and sellers can establish prices for products. - create revenue by providing digital content over the Web. - sell physical products directly to consumers or individual businesses.
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provide a digital environment where buyers and sellers can establish prices for products.
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Disintermediation provides major benefits to the distributor. - True - False
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False
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A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n) - exchange. - marketspace. - online marketplace. - e-hub.
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marketspace.
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Which of the following Internet business models does Amazon.com use? - information broker - transaction broker - online service provider - virtual storefront
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virtual storefront
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Which Internet business model is Photobucket most closely aligned with? - service provider - content provider - portal - social network
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service provider
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What strategy was implemented by Stonyfield Farm in its use of blogs? - low-cost leadership - product differentiation - focus on market niche - strengthen customer and supplier intimacy
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strengthen customer and supplier intimacy
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An online syndicator aggregates content or applications from multiple sources, packaging them for distribution, and reselling them to third-party Web sites. - True - False
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True
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Compared to digital markets, traditional markets have - lower search costs. - stronger network effects. - higher delayed gratification effects. - higher transaction costs.
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higher transaction costs.
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Transaction brokers - generate revenue from advertising or from directing buyers to sellers. - save users money and time by processing online sales dealings. - provide a digital environment where buyers and sellers can establish prices for products. - sell physical products directly to consumers or individual businesses.
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save users money and time by processing online sales dealings.
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All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts. - True - False
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True
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Businesses retailing products and services directly via the Internet to individual consumers best describes - B2B electronic commerce. - C2C electronic commerce. - M-commerce. - B2C electronic commerce.
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B2C electronic commerce.
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In general, for digital goods, the marginal cost of producing another unit is about zero. - True - False
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True
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Compared to digital markets, traditional markets have - lower search costs. - stronger network effects. - higher delayed gratification effects. - higher transaction costs.
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higher transaction costs.
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Podcasting allows subscribers to listen to live, streaming radio and other audio content. - True - False
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False
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Online marketplaces - save users money and time by processing online sales dealings. - provide a digital environment where buyers and sellers can establish prices for products. - create revenue by providing digital content over the Web. - sell physical products directly to consumers or individual businesses.
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provide a digital environment where buyers and sellers can establish prices for products.
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Tools that record customer activities at Web sites and store them in a log for further analysis are called ________ tools. - clickstream tracking - customer tracking - collaborative filtering - filtering
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clickstream tracking
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What strategy was implemented by Stonyfield Farm in its use of blogs? - low-cost leadership - product differentiation - focus on market niche - strengthen customer and supplier intimacy
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strengthen customer and supplier intimacy
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Net marketplaces - focus on continuous business process coordination between companies for supply chain management. - are industry owned or operate as independent intermediaries between buyers and sellers. - are geared towards short-term spot purchasing. - are more relationship oriented than private industrial networks.
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are industry owned or operate as independent intermediaries between buyers and sellers.
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Amazon.com uses Web personalization as a major marketing tool. - True - False
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True
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The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology? - ubiquity - personalization/customization - richness - interactivity
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richness
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The Internet shrinks information asymmetry. - True - False
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True
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EDI is - the use of Internet technologies for electronic data transactions. - the exchange between two organizations of standard transactions through a network. - electronic data invoicing. - electronic delivery infrastructure.
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the exchange between two organizations of standard transactions through a network.
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Disintermediation provides major benefits to the distributor. - True - False
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False
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Which of the following is an ad that opens automatically and does not disappear until the user clicks on it? - pop-up ad - controlled ad - portal ad - banner ad
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pop-up ad
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An information broker provides product, pricing, and availability information to individuals and businesses and generates revenue from advertising or from directing buyers to sellers. - True - False
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True
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Which of the following is NOT one of the categories of services that are popular for m-commerce? - location-based services - financial services - games and entertainment - e-books
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e-books
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Which of the following is NOT a recent development in e-commerce? - growth of wireless Internet connections - online, interactive models for newspapers and other traditional media - use of blogs as a commercial medium - transformation of the music recording industry
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transformation of the music recording industry
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Compared to traditional goods, digital goods have - greater pricing flexibility. - lower marketing costs. - higher production costs. - higher inventory costs.
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greater pricing flexibility.
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Pure-play businesses - are an example of business-to-business electronic commerce. - do not sell a physical product. - are extensions of traditional bricks-and-mortar businesses. - did not have an earlier existing bricks-and-mortar business before they went to the Internet.
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did not have an earlier existing bricks-and-mortar business before they went to the Internet.
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Which of the following businesses utilizes the content provider Internet business model? - Amazon.com - eBay.com - CNN.com - Motocross.com
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CNN.com
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Digital goods are goods that are - produced digitally. - sold over digital networks. - delivered digitally. - used with digital equipment.
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delivered digitally.
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Since the dot-com bubble burst of 2001, e-commerce revenues: - have essentially stagnated. - show signs of stabilizing. - have returned to solid growth. - have returned to exponential growth.
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have returned to solid growth.
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Which of the following Internet business models does Amazon.com use? - information broker - transaction broker - online service provider - virtual storefront
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virtual storefront
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Varying a product's price according to the supply situation of the seller is called ________ pricing. - menu - flexible - dynamic - asymmetric
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dynamic
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The organizational department responsible for handling customer service issues is the - service center. - customer support department. - call center. - sales department.
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call center.
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Consumers selling goods and services electronically to other consumers best describes: - disintermediation. - C2C electronic commerce. - M-commerce. - B2C electronic commerce.
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C2C electronic commerce.
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Reducing the business process layers in a distribution channel is called - disintermediation. - BPR. - market segmentation. - network effects.
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disintermediation.
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Why are companies interested in setting up MySpace profiles for their products? - to bypass broadcast regulations for advertising to children - to gather data on MySpace users linking to them - to take advantage of free advertising - to create personal relationships with consumers
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to bypass broadcast regulations for advertising to children
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Which of the following statements about m-commerce payments is NOT true? - Use of mobile handsets as payment devices is already well established in Europe, Japan, and South Korea. - The cell phone in the United States is not connected to a wide network of financial institutions. - Japanese cell phones act like mobile wallets, containing a variety of payment mechanisms. - The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets.
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The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets.
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Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. - transparency - asymmetry - complexity - imbalance
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asymmetry
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eBay is an example of - a click-and-mortar business. - C2C electronic commerce. - B2C electronic commerce. - an online exchange.
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C2C electronic commerce.
