CH 21-23 Esti 2012 Essay

question

What should you do to help gain control of the test situation?
answer

pay attention to any tips offered by your instructors
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What is NOT one of the strategies associated with deductive reasoning?
answer

always read any long paragraphs of reading before reading the questions that follow
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What should you do when taking a written exam?
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mark any questions you skip so that you can find them easily later
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How many pages should your resume ideally have?
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one
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What should you do when preparing your resume?
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present your career goals in a nonthreatening manner
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What is NOT a topic about which you should expect to be questioned during an interview?
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your marital status
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What should you do at an interview?
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frame all of your answers in a positive context
question

What should you do to protect yourself and your employer from liability issues?
answer

go over any special instructions with clients before beginning the procedure
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When are you entitled to overtime pay?
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when you work more than 40 hours per week
question

What should you do if you are interested in learning more about salon management?
answer

read books about promotion and commit yourself to success
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What is NOT a basic business principle with which you will need to become familiar if you decide to operate your own business?
answer

equipment repair
question

What is NOT a benefit to operating a business as a partnership?
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no liability for the debts of another partner
question

What is an advantage of booth rentals?
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ability to establish your own business with minimal investment
question

What should you look for when selecting a location for your business?
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location that is easy to get to
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What is NOT one of the costs you will typically need to identify when developing your business plan?
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expansion costs
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What is an important factor to consider when purchasing furniture, equipment, and fixtures for your salon?
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durability
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Whose guidance should you seek when renting commercial space for the first time?
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commercial real estate broker
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What is NOT important to keeping a business running smoothly?
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maintaining an antagonist relationship with employees
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How are weekly and monthly financial reports commonly used?
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to gauge promotional efforts
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What should the ambiance of the reception area be?
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calm and organized
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What is NOT typically part of a receptionist’s job in a salon?
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to perform treatments
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What is generally the receptionist’s MAIN job?
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scheduling appointments
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What should you do when speaking on the phone?
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use a pleasant, natural tone of voice
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How far in advance should you confirm appointments?
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24 to 48 hours
question

What helps to encourage good employee relations?
answer

beginning each new employee relationship with the proper orientation
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What is NOT something estheticians do when they accept selling as a professional responsibility?
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make clients feel distrustful
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What is one of the principles of consultative selling?
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find out what your clients need and make every effort to fulfill that need
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Where can you find information about a manufacturer’s philosophy?
answer

manufacturer’s brochures and pamphlets
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What is NOT an example of a common promotion strategy?
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offer sales promotions for an unlimited time
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What is NOT a way in which skin care professionals promote good public relations?
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place ads in local newspapers
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When is a good time to educate clients about their skin?
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during the skin analysis
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What should you do if a client asks you a question about a product and you do not know the answer?
answer

say that you do not know, but would be happy to find out for them
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What is the BEST way to retain clients to ensure a steady stream of business?
answer

provide personal attention
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How soon after starting clients on a new home-care regimen should you call to check on them?
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within 48 hours
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What is NOT a factor that commonly causes sales to increase or decrease?
answer

product ingredients
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You must be licensed to be hired as an esthetician.
answer

TRUE
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In general, when answering true or false questions, long statements are more likely to be false than short statements.
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FALSE
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When answering multiple-choice questions, you should choose the best answer, not just any answer that could conceivably be true.
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TRUE
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The multiple-choice answer “all of the above” is often, but not always, the correct answer.
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TRUE
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One part of getting a good job is showcasing your best qualities to prospective employers.
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TRUE
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Your resume should be generic and appropriate for any industry.
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FALSE
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If you are not computer literate or do not have access to a computer, a handwritten resume is an acceptable alternative.
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FALSE
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Materials such as before-and-after photos showcasing your work should be included in your resume.
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FALSE
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You should take the time to find out as much as possible about a salon’s history and philosophy before you seek employment there.
answer

TRUE
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Small independently owned skin care clinics and day spas typically afford the owner the ability to be more flexible in dealings with employees.
answer

TRUE
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A resort or destination spa is not recommended for estheticians who like to work with a constantly changing clientele.
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FALSE
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It is considered proper professional etiquette to send a handwritten thank-you note after an information interview.
answer

TRUE
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Although you may have a list of spas and salons where you would ideally like to work, you should begin your job search by scouting advertised positions.
answer

TRUE
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Many prospective employers will ask you to perform a facial.
answer

TRUE
question

You should only expect to be asked to fill out an employment application if you have not submitted a resume.
answer

FALSE
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Rules and regulations are important and help us navigate many situations.
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TRUE
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Reactions or sensitivities to cosmetic products are commonplace.
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TRUE
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Estheticians are not commonly asked to perform any type of administrative duties.
answer

FALSE
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Your attitude is not typically taken into consideration when your performance as an employee is evaluated.
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TRUE
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During an employee evaluation, you should try to keep all of your answers to a simple yes or no.
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FALSE
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Employers generally appreciate personnel who are proactive in assuming responsibility for their own success.
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TRUE
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The standard straight commission rate is typically about 15 to 30 percent, depending on a variety of factors.
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FALSE
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You should analyze all aspects of compensation when making important decisions about employment.
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TRUE
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The IRS considers tips to be non-taxable.
answer

FALSE
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During an employee evaluation, you should try to keep all of your answers to a simple yes or no.
answer

FALSE
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Keeping track of where your money goes is the first step in financial planning.
answer

TRUE
question

Maintaining important obligations such as car loans and mortgage payments will help you establish good credit.
answer

TRUE
question

A role model is a person whose behavior and success you would like to emulate.
answer

TRUE
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Modern consumers know very little about treatment options and expect only basic answers to their questions.
answer

FALSE
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When you experience setbacks, you should view them as opportunities for growth.
answer

TRUE
question

Operating your own business will involve many hours of careful planning and preparation.
answer

TRUE
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A corporation must have at least two stockholders.
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FALSE
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Clients that are pleased with your services may still seek another salon if they have difficulty finding parking near your business.
answer

TRUE
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When choosing the location for your salon, it is usually best to look for an area that has a limited number of salons or spas.
answer

TRUE
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You should develop an adversarial relationship with local planning board officials and state licensing agents.
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FALSE
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Laws governing business operations vary from state to state.
answer

TRUE
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Insurance should be considered protection against inappropriate conduct.
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FALSE
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You should never buy any established business because of the risk involved.
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FALSE
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When you own your own salon, you must make certain that all personnel practice within the boundaries of their professional license.
answer

TRUE
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Running a successful business requires you to make thoughtful decisions.
answer

TRUE
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Before you can determine a price for goods and services, you need to understand their value.
answer

TRUE
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Keeping accurate business records is not important because your attorney and accountant can figure everything out.
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FALSE
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You should keep track of all sales on a daily basis.
answer

TRUE
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Analyzing sales and service can provide useful information for tracking customer trends and performing marketing tasks.
answer

TRUE
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Client relations only encompass the interactions clients have with the esthetician.
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FALSE
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It should be standard practice to leave the responsibility of rebooking appointments to the client.
answer

FALSE
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With the advent of the Internet, e-commerce, e-mail, and texting, the telephone no longer plays a significant role in salon operations.
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FALSE
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The restriction of the use of cell phones and other technology in the salon is beneficial for both clients and service providers.
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TRUE
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Efficiently run salons provide employees with clear expectations.
answer

TRUE
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Management skills cannot be learned; you are either born with them or you are not.
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FALSE
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Selling products and services is critical to the financial success of a skin care salon or spa.
answer

TRUE
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Estheticians should view selling as a distasteful but necessary endeavor.
answer

FALSE
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When estheticians sell treatments and products that promote beautiful, healthy skin, they promote the client’s best interest.
answer

TRUE
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When clients are unsure about which product or service to choose, the esthetician must always remember to keep the client’s best interests in mind.
answer

TRUE
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You should always make recommendations based solely on what you have read in the literature provided by manufacturers.
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FALSE
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You should attend classes and seminars offered by manufacturers and distributors of products used in your salon.
answer

TRUE
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You should take the time to conduct your own product trials on yourself, using every product offered, regardless of the indicated skin type.
answer

FALSE
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The only salon employees that need to be familiar with the products and treatments offered are estheticians.
answer

FALSE
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You should take advantage of natural timelines, such as monthly manufacturer specials, when planning your promotional calendar.
answer

TRUE
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Marketing serves both buyers and sellers.
answer

TRUE
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Advertising helps to build business and increase sales.
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TRUE
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Spas and salons always handle their direct marketing efforts on their own.
answer

FALSE
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You should first determine whether a product is something clients are likely to buy before you try to market it to them.
answer

TRUE
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Client records serve the same purpose as the intake questionnaire.
answer

FALSE
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To be successful in developing a clientele, the esthetician must make every effort to provide good service each and every time a client visits the salon.
answer

TRUE
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Salons rarely implement reward programs to encourage client referrals.
answer

FALSE
question

You should keep all of your business cards in the salon, because that is the only place you should ever hand them out.
answer

FALSE
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The closing consultation is a time to educate clients about their product options and listen to their concerns.
answer

TRUE
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Product sales make up only a small portion of a salon’s revenue.
answer

FALSE
question

Most salons use a paper accounting ledger to keep track of the number of services you perform and products you sell each week.
answer

FALSE
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Scheduled meeting or conversation with the sole purpose of gathering information
answer

information interview
question

Student who begins to prepare for taking a test by practicing good study habits and time management skills
answer

test-wise
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Important tool that helps employees understand exactly what is expected of them
answer

job description
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Many salons incorporate this into their company manual
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mission statement
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Method for gauging the amount of sales and targeting production levels
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quota
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Abilities that you have mastered at other jobs that can be applied to a new position
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transferable skills
question

Useful tools when you are choosing the best words to define your experience
answer

dictionary and thesaurus
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Basic question or problem
answer

stem
question

The company manual of a large organization may include this to help you understand who is in authority and how you fit into the company’s “big picture”
answer

organization chart
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Summary of your education, work experience, accomplishments, and achievements
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resume
question

This can be based on either a flat or hourly rate
answer

salary
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This briefly defines your qualifications for a specific position and includes a statement explaining your philosophy of teamwork
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cover letter
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Form of payment in which you earn a certain percentage of whatever services you perform
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commission
question

Process of reaching logical conclusions by employing logical reasoning
answer

deductive reasoning
question

Method of increasing contacts and building relationships to further one’s career
answer

networking
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This resource, typically available at schools, is generally the best place to begin your job search
answer

job board
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Person who sets their own fees, controls their own hours, has their own business card, and pays their own taxes
answer

independent contractor
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Business that integrates a variety of medical aesthetic and surgical procedures with esthetic skin care treatments and spa services
answer

medical spa
question

Business that offers a variety of skin care treatments and may include facial and body treatments, hair removal, makeup artistry, and nail care services, massage therapy, and other holistic health practices
answer

independent skin care clinic or day spa
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Amenity spa that provides guests with a variety of spa services, and may also be available to local patrons and residents
answer

resort or hotel spa
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Business owned by individuals who pay a certain fee to use the company name, and is part of a larger organization or chain of salons
answer

franchised salon or spa
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Business that provides a total beauty experience, including hair services, makeup artistry, and nail and skin care
answer

full-service salon
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Practice of leasing a room to provide services independently in an establishment
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booth rental
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Business focused on maintaining optimal health and may combine several holistic, complementary, or alternative health-care practice with more traditional medical practices, exercise and nutrition counseling, medical aesthetic procedures, beauty treatments, skin care, and spa services
answer

wellness center or spa
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All-inclusive spa retreat that offers patrons a wide range of health, beauty, and wellness programs, involves travel to a specific location, and includes hotel accommodations
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destination spa
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Particular identifying characteristics of an area or population
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demographics
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Business that raises investment money by issuing stock certificates or shares
answer

corporation
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Expenses that can fluctuate
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variable costs
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Money invested in opening a business
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capital
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Group of people that you hope to attract as clients
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target market
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Form of business in which the esthetician pays the owner of a salon a set fee to operate in a specific space within the establishment
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booth rental
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One person acts as the only owner and manager of the business
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sole proprietorship
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Basic business tool that provides a strategy for understanding key elements in developing business
answer

business plan
question

Expenses that are constant
answer

fixed costs
question

Two or more people share ownership of the business
answer

partnership
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Manual or set of instructions designed to standardize operations
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procedural guide
question

Using the Internet effectively to schedule appointments and make purchases online
answer

e-commerce
question

Creating this helps those responsible for closing or opening the salon to be aware of all the necessary measures required to lock and secure the premises
answer

security checklist
question

This guards your business against unforeseen events such as malpractice, liability, disability, fire, burglary, theft, and business interruption
answer

insurance
question

Planning and developing of relationships to achieve a certain desired behavior
answer

public relations
question

Items used to conduct business operations on a daily basis
answer

consumption supplies
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Employees; staff
answer

personnel
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Someone who is trained in financial record-keeping and follows proper standards
answer

bookkeeper
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Items available for sale to clients
answer

retail supplies
question

This is used to track miscellaneous and cash expenses for tax reporting purposes
answer

petty cash notebook
question

Practice of recommending or selling additional services to clients that may be performed by you or other practitioners in the salon
answer

upselling services
question

Method of selling that focuses on informing clients about which products are best for them without stressing that they purchase them
answer

soft selling
question

Strategy for how goods and services are bought, sold, or exchanged
answer

marketing
question

This gives the esthetician and client a valuable opportunity to review client concerns and discuss an appropriate home-care program
answer

closing consultation
question

How retail products are arranged and displayed in your salon
answer

merchandising
question

Some salon owners implement this to help individuals to become more productive and encourage team efforts, ultimately stimulating growth
answer

sales quota system
question

Any attempt to reach the consumer directly with an offer
answer

direct marketing
question

Important tool that allows the esthetician to learn about the client’s overall skin condition
answer

questionnaire
question

Act of recommending and selling products to clients for at-home use
answer

retailing
question

Process of getting the consumer’s attention, with the goal of increasing business
answer

promotion
question

Advising and consulting clients in addition to selling products
answer

consultative selling
question

Free media attention
answer

publicity
question

Method of selling that focuses emphatically on why clients should buy the product
answer

hard selling
question

Promotional efforts that are paid for and are directly intended to increase business
answer

advertising
question

Process of getting the consumer’s attention, with the goal of increasing business
answer

promotion
question

Advising and consulting clients in addition to selling products
answer

consultative selling
question

Free media attention
answer

publicity
question

Method of selling that focuses emphatically on why clients should buy the product
answer

hard selling
question

Promotional efforts that are paid for and are directly intended to increase business
answer

advertising
question

Method of taking personal notes that helps the esthetician to remember important data and serve client needs better
answer

client record keeping
question

Promotional efforts that are paid for and are directly intended to increase business
answer

advertising
question

How retail products are arranged and displayed in your salon
answer

merchandising
question

Free media attention
answer

publicity
question

Method of advising or consulting to clients and recommending the best treatments and products for their use
answer

consultative selling
question

Method of taking personal notes that helps the esthetician to remember important data and serve client needs better
answer

client record keeping
question

Any attempt to reach the consumer directly with an offer such as direct mail postcards, coupons, newsletters, sales letters, telemarketing, electronic mail, and text messages
answer

direct marketing
question

Important tool that allows the esthetician to learn about the client’s overall skin condition
answer

questionnaire
question

This gives the esthetician and client a valuable opportunity to review client concerns and discuss an appropriate home-care program
answer

closing consultation
question

Practice of recommending or selling additional services to clients that may be performed by you or other practitioners in the salon
answer

upselling services
question

Act of recommending and selling products to clients for at-home use
answer

retailing

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