question

pay attention to any tips offered by your instructors

answer

What should you do to help gain control of the test situation?

question

always read any long paragraphs of reading before reading the questions that follow

answer

What is NOT one of the strategies associated with deductive reasoning?

question

mark any questions you skip so that you can find them easily later

answer

What should you do when taking a written exam?

question

one

answer

How many pages should your resume ideally have?

question

present your career goals in a nonthreatening manner

answer

What should you do when preparing your resume?

question

your marital status

answer

What is NOT a topic about which you should expect to be questioned during an interview?

question

frame all of your answers in a positive context

answer

What should you do at an interview?

question

go over any special instructions with clients before beginning the procedure

answer

What should you do to protect yourself and your employer from liability issues?

question

when you work more than 40 hours per week

answer

When are you entitled to overtime pay?

question

read books about promotion and commit yourself to success

answer

What should you do if you are interested in learning more about salon management?

question

equipment repair

answer

What is NOT a basic business principle with which you will need to become familiar if you decide to operate your own business?

question

no liability for the debts of another partner

answer

What is NOT a benefit to operating a business as a partnership?

question

ability to establish your own business with minimal investment

answer

What is an advantage of booth rentals?

question

location that is easy to get to

answer

What should you look for when selecting a location for your business?

question

expansion costs

answer

What is NOT one of the costs you will typically need to identify when developing your business plan?

question

durability

answer

What is an important factor to consider when purchasing furniture, equipment, and fixtures for your salon?

question

commercial real estate broker

answer

Whose guidance should you seek when renting commercial space for the first time?

question

maintaining an antagonist relationship with employees

answer

What is NOT important to keeping a business running smoothly?

question

to gauge promotional efforts

answer

How are weekly and monthly financial reports commonly used?

question

calm and organized

answer

What should the ambiance of the reception area be?

question

to perform treatments

answer

What is NOT typically part of a receptionist's job in a salon?

question

scheduling appointments

answer

What is generally the receptionist's MAIN job?

question

use a pleasant, natural tone of voice

answer

What should you do when speaking on the phone?

question

24 to 48 hours

answer

How far in advance should you confirm appointments?

question

beginning each new employee relationship with the proper orientation

answer

What helps to encourage good employee relations?

question

make clients feel distrustful

answer

What is NOT something estheticians do when they accept selling as a professional responsibility?

question

find out what your clients need and make every effort to fulfill that need

answer

What is one of the principles of consultative selling?

question

manufacturer's brochures and pamphlets

answer

Where can you find information about a manufacturer's philosophy?

question

offer sales promotions for an unlimited time

answer

What is NOT an example of a common promotion strategy?

question

place ads in local newspapers

answer

What is NOT a way in which skin care professionals promote good public relations?

question

during the skin analysis

answer

When is a good time to educate clients about their skin?

question

say that you do not know, but would be happy to find out for them

answer

What should you do if a client asks you a question about a product and you do not know the answer?

question

provide personal attention

answer

What is the BEST way to retain clients to ensure a steady stream of business?

question

within 48 hours

answer

How soon after starting clients on a new home-care regimen should you call to check on them?

question

product ingredients

answer

What is NOT a factor that commonly causes sales to increase or decrease?

question

TRUE

answer

You must be licensed to be hired as an esthetician.

question

FALSE

answer

In general, when answering true or false questions, long statements are more likely to be false than short statements.

question

TRUE

answer

When answering multiple-choice questions, you should choose the best answer, not just any answer that could conceivably be true.

question

TRUE

answer

The multiple-choice answer "all of the above" is often, but not always, the correct answer.

question

TRUE

answer

One part of getting a good job is showcasing your best qualities to prospective employers.

question

FALSE

answer

Your resume should be generic and appropriate for any industry.

question

FALSE

answer

If you are not computer literate or do not have access to a computer, a handwritten resume is an acceptable alternative.

question

FALSE

answer

Materials such as before-and-after photos showcasing your work should be included in your resume.

question

TRUE

answer

You should take the time to find out as much as possible about a salon's history and philosophy before you seek employment there.

question

TRUE

answer

Small independently owned skin care clinics and day spas typically afford the owner the ability to be more flexible in dealings with employees.

question

FALSE

answer

A resort or destination spa is not recommended for estheticians who like to work with a constantly changing clientele.

question

TRUE

answer

It is considered proper professional etiquette to send a handwritten thank-you note after an information interview.

question

TRUE

answer

Although you may have a list of spas and salons where you would ideally like to work, you should begin your job search by scouting advertised positions.

question

TRUE

answer

Many prospective employers will ask you to perform a facial.

question

FALSE

answer

You should only expect to be asked to fill out an employment application if you have not submitted a resume.

question

TRUE

answer

Rules and regulations are important and help us navigate many situations.

question

TRUE

answer

Reactions or sensitivities to cosmetic products are commonplace.

question

FALSE

answer

Estheticians are not commonly asked to perform any type of administrative duties.

question

TRUE

answer

Your attitude is not typically taken into consideration when your performance as an employee is evaluated.

question

FALSE

answer

During an employee evaluation, you should try to keep all of your answers to a simple yes or no.

question

TRUE

answer

Employers generally appreciate personnel who are proactive in assuming responsibility for their own success.

question

FALSE

answer

The standard straight commission rate is typically about 15 to 30 percent, depending on a variety of factors.

question

TRUE

answer

You should analyze all aspects of compensation when making important decisions about employment.

question

FALSE

answer

The IRS considers tips to be non-taxable.

question

FALSE

answer

During an employee evaluation, you should try to keep all of your answers to a simple yes or no.

question

TRUE

answer

Keeping track of where your money goes is the first step in financial planning.

question

TRUE

answer

Maintaining important obligations such as car loans and mortgage payments will help you establish good credit.

question

TRUE

answer

A role model is a person whose behavior and success you would like to emulate.

question

FALSE

answer

Modern consumers know very little about treatment options and expect only basic answers to their questions.

question

TRUE

answer

When you experience setbacks, you should view them as opportunities for growth.

question

TRUE

answer

Operating your own business will involve many hours of careful planning and preparation.

question

FALSE

answer

A corporation must have at least two stockholders.

question

TRUE

answer

Clients that are pleased with your services may still seek another salon if they have difficulty finding parking near your business.

question

TRUE

answer

When choosing the location for your salon, it is usually best to look for an area that has a limited number of salons or spas.

question

FALSE

answer

You should develop an adversarial relationship with local planning board officials and state licensing agents.

question

TRUE

answer

Laws governing business operations vary from state to state.

question

FALSE

answer

Insurance should be considered protection against inappropriate conduct.

question

FALSE

answer

You should never buy any established business because of the risk involved.

question

TRUE

answer

When you own your own salon, you must make certain that all personnel practice within the boundaries of their professional license.

question

TRUE

answer

Running a successful business requires you to make thoughtful decisions.

question

TRUE

answer

Before you can determine a price for goods and services, you need to understand their value.

question

FALSE

answer

Keeping accurate business records is not important because your attorney and accountant can figure everything out.

question

TRUE

answer

You should keep track of all sales on a daily basis.

question

TRUE

answer

Analyzing sales and service can provide useful information for tracking customer trends and performing marketing tasks.

question

FALSE

answer

Client relations only encompass the interactions clients have with the esthetician.

question

FALSE

answer

It should be standard practice to leave the responsibility of rebooking appointments to the client.

question

FALSE

answer

With the advent of the Internet, e-commerce, e-mail, and texting, the telephone no longer plays a significant role in salon operations.

question

TRUE

answer

The restriction of the use of cell phones and other technology in the salon is beneficial for both clients and service providers.

question

TRUE

answer

Efficiently run salons provide employees with clear expectations.

question

FALSE

answer

Management skills cannot be learned; you are either born with them or you are not.

question

TRUE

answer

Selling products and services is critical to the financial success of a skin care salon or spa.

question

FALSE

answer

Estheticians should view selling as a distasteful but necessary endeavor.

question

TRUE

answer

When estheticians sell treatments and products that promote beautiful, healthy skin, they promote the client's best interest.

question

TRUE

answer

When clients are unsure about which product or service to choose, the esthetician must always remember to keep the client's best interests in mind.

question

FALSE

answer

You should always make recommendations based solely on what you have read in the literature provided by manufacturers.

question

TRUE

answer

You should attend classes and seminars offered by manufacturers and distributors of products used in your salon.

question

FALSE

answer

You should take the time to conduct your own product trials on yourself, using every product offered, regardless of the indicated skin type.

question

FALSE

answer

The only salon employees that need to be familiar with the products and treatments offered are estheticians.

question

TRUE

answer

You should take advantage of natural timelines, such as monthly manufacturer specials, when planning your promotional calendar.

question

TRUE

answer

Marketing serves both buyers and sellers.

question

TRUE

answer

Advertising helps to build business and increase sales.

question

FALSE

answer

Spas and salons always handle their direct marketing efforts on their own.

question

TRUE

answer

You should first determine whether a product is something clients are likely to buy before you try to market it to them.

question

FALSE

answer

Client records serve the same purpose as the intake questionnaire.

question

TRUE

answer

To be successful in developing a clientele, the esthetician must make every effort to provide good service each and every time a client visits the salon.

question

FALSE

answer

Salons rarely implement reward programs to encourage client referrals.

question

FALSE

answer

You should keep all of your business cards in the salon, because that is the only place you should ever hand them out.

question

TRUE

answer

The closing consultation is a time to educate clients about their product options and listen to their concerns.

question

FALSE

answer

Product sales make up only a small portion of a salon's revenue.

question

FALSE

answer

Most salons use a paper accounting ledger to keep track of the number of services you perform and products you sell each week.

question

information interview

answer

Scheduled meeting or conversation with the sole purpose of gathering information

question

test-wise

answer

Student who begins to prepare for taking a test by practicing good study habits and time management skills

question

job description

answer

Important tool that helps employees understand exactly what is expected of them

question

mission statement

answer

Many salons incorporate this into their company manual

question

quota

answer

Method for gauging the amount of sales and targeting production levels

question

transferable skills

answer

Abilities that you have mastered at other jobs that can be applied to a new position

question

dictionary and thesaurus

answer

Useful tools when you are choosing the best words to define your experience

question

stem

answer

Basic question or problem

question

organization chart

answer

The company manual of a large organization may include this to help you understand who is in authority and how you fit into the company's "big picture"

question

resume

answer

Summary of your education, work experience, accomplishments, and achievements

question

salary

answer

This can be based on either a flat or hourly rate

question

cover letter

answer

This briefly defines your qualifications for a specific position and includes a statement explaining your philosophy of teamwork

question

commission

answer

Form of payment in which you earn a certain percentage of whatever services you perform

question

deductive reasoning

answer

Process of reaching logical conclusions by employing logical reasoning

question

networking

answer

Method of increasing contacts and building relationships to further one's career

question

job board

answer

This resource, typically available at schools, is generally the best place to begin your job search

question

independent contractor

answer

Person who sets their own fees, controls their own hours, has their own business card, and pays their own taxes

question

medical spa

answer

Business that integrates a variety of medical aesthetic and surgical procedures with esthetic skin care treatments and spa services

question

independent skin care clinic or day spa

answer

Business that offers a variety of skin care treatments and may include facial and body treatments, hair removal, makeup artistry, and nail care services, massage therapy, and other holistic health practices

question

resort or hotel spa

answer

Amenity spa that provides guests with a variety of spa services, and may also be available to local patrons and residents

question

franchised salon or spa

answer

Business owned by individuals who pay a certain fee to use the company name, and is part of a larger organization or chain of salons

question

full-service salon

answer

Business that provides a total beauty experience, including hair services, makeup artistry, and nail and skin care

question

booth rental

answer

Practice of leasing a room to provide services independently in an establishment

question

wellness center or spa

answer

Business focused on maintaining optimal health and may combine several holistic, complementary, or alternative health-care practice with more traditional medical practices, exercise and nutrition counseling, medical aesthetic procedures, beauty treatments, skin care, and spa services

question

destination spa

answer

All-inclusive spa retreat that offers patrons a wide range of health, beauty, and wellness programs, involves travel to a specific location, and includes hotel accommodations

question

demographics

answer

Particular identifying characteristics of an area or population

question

corporation

answer

Business that raises investment money by issuing stock certificates or shares

question

variable costs

answer

Expenses that can fluctuate

question

capital

answer

Money invested in opening a business

question

target market

answer

Group of people that you hope to attract as clients

question

booth rental

answer

Form of business in which the esthetician pays the owner of a salon a set fee to operate in a specific space within the establishment

question

sole proprietorship

answer

One person acts as the only owner and manager of the business

question

business plan

answer

Basic business tool that provides a strategy for understanding key elements in developing business

question

fixed costs

answer

Expenses that are constant

question

partnership

answer

Two or more people share ownership of the business

question

procedural guide

answer

Manual or set of instructions designed to standardize operations

question

e-commerce

answer

Using the Internet effectively to schedule appointments and make purchases online

question

security checklist

answer

Creating this helps those responsible for closing or opening the salon to be aware of all the necessary measures required to lock and secure the premises

question

insurance

answer

This guards your business against unforeseen events such as malpractice, liability, disability, fire, burglary, theft, and business interruption

question

public relations

answer

Planning and developing of relationships to achieve a certain desired behavior

question

consumption supplies

answer

Items used to conduct business operations on a daily basis

question

personnel

answer

Employees; staff

question

bookkeeper

answer

Someone who is trained in financial record-keeping and follows proper standards

question

retail supplies

answer

Items available for sale to clients

question

petty cash notebook

answer

This is used to track miscellaneous and cash expenses for tax reporting purposes

question

upselling services

answer

Practice of recommending or selling additional services to clients that may be performed by you or other practitioners in the salon

question

soft selling

answer

Method of selling that focuses on informing clients about which products are best for them without stressing that they purchase them

question

marketing

answer

Strategy for how goods and services are bought, sold, or exchanged

question

closing consultation

answer

This gives the esthetician and client a valuable opportunity to review client concerns and discuss an appropriate home-care program

question

merchandising

answer

How retail products are arranged and displayed in your salon

question

sales quota system

answer

Some salon owners implement this to help individuals to become more productive and encourage team efforts, ultimately stimulating growth

question

direct marketing

answer

Any attempt to reach the consumer directly with an offer

question

questionnaire

answer

Important tool that allows the esthetician to learn about the client's overall skin condition

question

retailing

answer

Act of recommending and selling products to clients for at-home use

question

promotion

answer

Process of getting the consumer's attention, with the goal of increasing business

question

consultative selling

answer

Advising and consulting clients in addition to selling products

question

publicity

answer

Free media attention

question

hard selling

answer

Method of selling that focuses emphatically on why clients should buy the product

question

advertising

answer

Promotional efforts that are paid for and are directly intended to increase business

question

promotion

answer

Process of getting the consumer's attention, with the goal of increasing business

question

consultative selling

answer

Advising and consulting clients in addition to selling products

question

publicity

answer

Free media attention

question

hard selling

answer

Method of selling that focuses emphatically on why clients should buy the product

question

advertising

answer

Promotional efforts that are paid for and are directly intended to increase business

question

client record keeping

answer

Method of taking personal notes that helps the esthetician to remember important data and serve client needs better

question

advertising

answer

Promotional efforts that are paid for and are directly intended to increase business

question

merchandising

answer

How retail products are arranged and displayed in your salon

question

publicity

answer

Free media attention

question

consultative selling

answer

Method of advising or consulting to clients and recommending the best treatments and products for their use

question

client record keeping

answer

Method of taking personal notes that helps the esthetician to remember important data and serve client needs better

question

direct marketing

answer

Any attempt to reach the consumer directly with an offer such as direct mail postcards, coupons, newsletters, sales letters, telemarketing, electronic mail, and text messages

question

questionnaire

answer

Important tool that allows the esthetician to learn about the client's overall skin condition

question

closing consultation

answer

This gives the esthetician and client a valuable opportunity to review client concerns and discuss an appropriate home-care program

question

upselling services

answer

Practice of recommending or selling additional services to clients that may be performed by you or other practitioners in the salon

question

retailing

answer

Act of recommending and selling products to clients for at-home use

CH 21-23 Esti 2012 – Flashcards

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