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Home Page Flashcards Ch 13 – Flashcard Answers

Ch 13 – Flashcard Answers

Charles Clay
19 May 2022
20 test answers

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question
Which of the following produces an improved product, customers are eager to buy, such as a faster car or larger hard drive?
answer
Sustaining technology
question
At a local marketing firm, Steve is the lead web developer and is responsible for working with customers on their web designs, development, and graphics. Which of the following would be a critical skill Steve must have to be able to perform his job?
answer
All of these: - Being able to work with HTML. - Understanding the World Wide Web and how hyperlinks work. - Understanding that he must create a unique domain name for each client.
question
What is the exact pattern of a consumer's navigation through a site?
answer
Clickstream data
question
Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle, Washington area. Bonnie is highly technical and uses many online marketing techniques to increase business. One of the most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites. What type of marketing technique is Bonnie using?
answer
A banner ad
question
A company can reduce its costs by using ebusiness to change its business processes. Which of the following does not represent an example of how a company can reduce its costs through ebusiness?
answer
Creating an online travel reservation.
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question
Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. How would you classify Nike's ebusiness strategy?
answer
Mass customization
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question
What caused Polaroid to go bankrupt?
answer
One-hour film processing and digital cameras stole its market share.
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question
When evaluating the business value of disintermediation, the more ____________ that are cut from the distribution chain, the lower the product price.
answer
intermediaries
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question
The Innovator's Dilemma suggests that established companies can take advantage of ___________ without hindering existing relationships with customers, partners, and stakeholders.
answer
disruptive technologies
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question
Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?
answer
Personalization
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question
All of the following are types of website visitors except:
answer
Usability visitor
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question
Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?
answer
Personalization
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question
What uses the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways?
answer
Reintermediation
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question
M&M's offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M's ebusiness strategy?
answer
Mass customization
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question
What is the difference between ecommerce and ebusiness?
answer
Ecommerce is buying and selling of goods or service online. Ebusiness includes ecommerce and all activities related to internal and external business operations.
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question
What is the best way to measure a company's ebusiness success?
answer
All of these: Effective MIS metrics Interactivity Clickstream data
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question
What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?
answer
Information richness
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question
What occurs when a business sells directly to the customer online and cuts out the middle man?
answer
Disintermediation
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question
Which of the following is a reason for the growth of the World Wide Web?
answer
All of these: Advancements in networking hardware. Web pages being easy to create and flexible. The microcomputer revolution.
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question
Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?
answer
Viral marketing
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Question
What is the right structure for an essay
Answer
A paragraph is a related group of sentences that develops one main idea. Each paragraph in the body of the essay should contain:
  • a topic sentence that states the main or controlling idea
  • supporting sentences to explain and develop the point you’re making
  • evidence from your reading or an example from the subject area that supports your point
  • analysis of the implication/significance/impact of the evidence finished off with a critical conclusion you have drawn from the evidence.