Ch 13 – Flashcard Answers

Which of the following produces an improved product, customers are eager to buy, such as a faster car or larger hard drive?

At a local marketing firm, Steve is the lead web developer and is responsible for working with customers on their web designs, development, and graphics. Which of the following would be a critical skill Steve must have to be able to perform his job?

What is the exact pattern of a consumer's navigation through a site?

Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle, Washington area. Bonnie is highly technical and uses many online marketing techniques to increase business. One of the most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites. What type of marketing technique is Bonnie using?

A company can reduce its costs by using ebusiness to change its business processes. Which of the following does not represent an example of how a company can reduce its costs through ebusiness?

Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. How would you classify Nike's ebusiness strategy?

What caused Polaroid to go bankrupt?

When evaluating the business value of disintermediation, the more ____________ that are cut from the distribution chain, the lower the product price.

The Innovator's Dilemma suggests that established companies can take advantage of ___________ without hindering existing relationships with customers, partners, and stakeholders.

Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?

All of the following are types of website visitors except:

Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?

What uses the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways?

M&M's offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M's ebusiness strategy?

What is the difference between ecommerce and ebusiness?

What is the best way to measure a company's ebusiness success?

What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?

What occurs when a business sells directly to the customer online and cuts out the middle man?

Which of the following is a reason for the growth of the World Wide Web?

Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?