Cause Marketing Case Study: eBay, Coco Cola Essay Example
Cause Marketing Case Study: eBay, Coco Cola Essay Example

Cause Marketing Case Study: eBay, Coco Cola Essay Example

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  • Pages: 2 (455 words)
  • Published: January 8, 2018
  • Type: Case Study
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Regardless of one's background, anyone can make an immediate cash donation. Nonprofits also have the option to directly sell items to raise funds. Case study number two focuses on "The Coca-Cola Company & World Wildlife Fund", winners of the Halo award for Best Environmental or Animal Campaign in 2012.

Coca-Cola partnered with the World Wildlife Fund (WFM) to create the "Arctic Home" campaign as part of their "Live Positively sustainability initiative. This campaign aimed to increase awareness about challenges faced by polar bears and generate public funding for their protection. Initially, a $2 million donation was made towards the cause, and consumer donations were matched up to $1 million until March 15, 2012. The campaign utilized various marketing strategies including advertisements through digital and traditional media, as well as partnerships with stakeholders, company associates, an

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d customers.

To encourage consumer participation, individuals were asked to text a code found on limited-edition white cans and products with white caps to donate $1 towards Arctic Home. Coca-Cola matched these donations up to $1 million. Additionally, for the first time ever, Coca-Cola collaborated with mobile carriers to lower the minimum text donation amount from $5 to $1.

TCL initially committed $1 million to Arctic Home, and over $1 million more was raised through donations. For question number two, I have chosen the Islamic Republic of Pakistan. Here, the manager will implement strategies that align with Islamic values to ensure that consumers recognize how the products fulfill their basic needs while considering their religious beliefs. This includes introducing products like baby items and halal food. From a marketer's perspective, advertisements in Pakistan focus on culture, family systems, and norms and

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values. Some selected ads include one for Error Faze that showcases family love and hot weather, as well as an ad for Dally Pantsuit and Oil that emphasizes the importance of mothers in a child's life and cooking cultural food in a joint family system.

Moving on to question number three: The economic environment refers to factors that impact consumer purchasing power and spending habits. It also affects society and daily routines. The economic environment is constantly changing, with increasing income levels and consumption rates among consumers each day.In each country, there exists a distinct economic level with variations ranging from industrialized to agricultural. Previously, India experienced low living standards where only the affluent class possessed the means to purchase cars. Nevertheless, automobiles have now become an essential part of Indian society. This shift has resulted in heightened production and consumption levels, consequently leading to an increase in commodity manufacturing. Recent research reveals a favorable inclination towards expediting meal preparation. This mindset has contributed to a surge in the sales of frozen foods. Consequently, as demand for frozen goods escalates, so does their supply and production rate.

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