BUSM&L 3150 Chapter 17 Quiz Questions – Flashcards

Retailers' coupons, rebates, and online discounts are types of

Compared to conventional supermarkets, warehouse clubs have

__________ can purchase merchandise at one-fifth to one-fourth of the original wholesale prices because they do not ask the suppliers for advertising allowances or markdown adjustments

Mira purchased some eyeliner from an Internet-based beauty supply house, and now she often receives online recommendations for other products from the same cosmetics line. These recommendations were probably the result of

Knowing what customers expect is essential. Retailers need to know which manufacturers their customers prefer, while manufacturers need to know

Personal selling is particularly important for retailers selling

Henri wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. He uses lighting, music, and soft chairs to create a "look and feel" that will get customers to relax and return. Henri is focusing on

In the past, __________ dominated supply chains

Wholesalers sell to all of the following EXCEPT

Of the following, the best example of a category killer is

Retailers that offer a broad variety of merchandise, limited services and low prices are known as

Retailing is defined as the set of business activities that

Johan owns an oil-change business called Oil Only. He changes oil in cars—and that is all he does. What kind of retail business is this

Which of the following is NOT one of the typical outlets used by retailers?

Because of the way __________ buy merchandise, customers can never be confident that the same merchandise will be in stock each time they visit the store

As a type of retailer, category specialists are fierce competitors using

The key factor distinguishing retailers from other members of the supply chain is that

_________ is the term used to describe the situation when retailers use some combination of stores, catalogs, and the Internet to sell merchandise

One advantage of a retail store that is NOT shared with an Internet channel is

If a manufacturer wasn't happy with either intensive or exclusive distribution, a logical choice, which incorporates some features from both, would be __________ distribution

__________ reduce costs and maintain low prices by buying opportunistically from manufacturers with excess inventory, offering limited assortments of household goods, groceries, as well as health and beauty aids

One of the greatest constraints faced by store-based retailers—and one that the Internet channel can address—is

__________ are likely to target low-income consumers who demand national brands, but cannot afford to buy large-sized packages

Some companies want to get their products into as many outlets as possible, understanding that the more exposure a product gets, the more it will sell. If this is consistent with the company's overall strategy, it will choose __________ distribution.

When Creative Pen Company designed a new pen that was particularly comfortable to use, it wanted to, literally, get the pen in the hands of as many consumers as possible. Creative Pen will probably choose __________ distribution for its new product.

Supercenters have become the fastest growing retail category by combining broad assortments of groceries and general merchandise products. __________ dominates this category with the vast majority of supercenters in the United States

Retailing __________ the supply chain.

Which type of store is small and offers a limited merchandise assortment at very low prices?

__________ offer a limited assortment of general merchandise at very low prices and are often found in lower-rent locations

Today, __________ dominate supply chains.

It is often difficult for retailers to distinguish themselves from their competitors through the merchandise they carry because

Bertone's Office Supplies has decided to branch out from its existing stores. It plans to start sending out a catalog, and also to sell its products online. Bertone's is adopting:

One of the most fundamental activities of retailers is to provide __________, satisfying the needs of their target market

Andy purchased a number of books from Amazon.com, and he learned to trust the recommendations made to him. More than once he was pleasantly surprised at the books and authors he discovered this way. In this case, Amazon.com was creating value for Andy through

If you walk into a __________, you will likely find a broad variety of merchandise, deep assortment, and customer service, with everything divided into what appears to be a collection of specialty shops