question

The code of ethics for SMM marketing is the same as for traditional marketing

answer

False

question

A "call to action" can be defined as:

answer

The action you want someone to take at each stage of your marketing campaign.

question

Social media marketing ethics involve all of the following except:

answer

employing information gathering software on social profiles.

question

The leading purchase influencer in four different countries is:

answer

Word of mouth

question

What can be learned from listening includes all of these EXCEPT:

answer

all of these are correct. i. how people feel about a company, product, service, person or issue. ii. which media platforms appear to be the most viable in order to achieve SMM goals. iii. how competitors are using social media platforms

question

All of the following are key objectives of SMM EXCEPT:

answer

brand development

question

Which of the following is not part of an active engagement strategy?

answer

Broadcasting messages

question

Why is communicating with citizens from countries other than the U.S. important for a social media marketer?

answer

Social media is international, with adoption and usage on the rise in many countries

question

In addition to the primary SMM objectives, other secondary objectives include all of these EXCEPT:

answer

expanding brand loyalty

question

According to the text, which is not recommended in optimizing a profile for LinkedIn?

answer

Include your job title

question

With a global audience, which of the following should be avoided in your content

answer

All of these: Sarcasm, Expressions, Folksy, friendly sayings and Helpful proverbs

question

Social media marketing goals must be flexible because:

answer

new developments sometimes occur while using social media

question

When developing social media strategies, it is important that companies:

answer

Make sure to adapt them to their individual strengths, weaknesses, opportunities, and threats.

question

Which of the 8 C's refer to understanding the etiquette, nuances and spoken or unspoken rules of a particular social media platform?

answer

Comprehend

question

The passive engagement strategy focuses on:

answer

Listening

question

Which of the following is not considered a social media marketing goal?

answer

Increasing the number of Facebook fans and Twitter followers

question

Which of the following is not part of the social media marketing planning cycle?

answer

Driving traffic

question

Why is it important to listen to conversations about a brand?

answer

Comments can help a company understand how it is perceived and where opportunities may lie.

question

Which of the following statements is false?

answer

Steering the conversation and message is one example of a company being participatory in social media.

question

Why is it important to understand the rules of engagement in social media?

answer

It helps avoid potentially costly mistakes.

question

According to the social media rules of engagement, which of the following is not recommended?

answer

Sticking to a marketing message regardless of the social channel

question

What is a social network site?

answer

An online service where members can establish relationships

question

Authenticity can be described as:

answer

Telling the truth in a personable and genuine manner.

question

Which of Walmart's social media strategies was considered successful?

answer

Its Facebook page

question

Which of the following is not considered one of the rules of engagement?

answer

Entertaining your audience

question

Which of the following is not an example of permission marketing?

answer

Viewing an online ad on a mobile phone.

question

As a marketer, one thing to keep in mind is that social media users are _____.

answer

Fickle

question

If your product is visual, the best social media platform would likely be:

answer

Instagram

question

What social network did not succeed in the U.S. but has been successful in other countries?

answer

Orkut

question

When considering what social media platform to use, the marketer should consider whether

answer

all of these are correct. i. the target audience are consumers or professionals. ii. the product is visual. iii. the consumers like to collaborate. iv. product demonstrations are needed.

question

The only platform that is inclined toward African-Americans and Hispanics is:

answer

Instagram

question

Which of the following statements is false?

answer

People on social networks seek out brand relationships.

question

Which social network made the mistake of alienating its early adopters by deleting suspicious accounts?

answer

Friendster

question

Why should firms consider investing in a presence on larger social networks?

answer

They set social media trends and have the largest audiences

question

Why are social networks so useful for businesses that sell to consumers?

answer

They are a great way to find and reach potential customers.

question

It is considered a best practice for companies to set up a profile on Facebook.

answer

False

question

Large social networks are being threatened by niche social networks that cater to specific interests.

answer

False

question

Ryze.com was the first social network.

answer

False

question

Social networks blur the line between business and personal life.

answer

True

question

Google's Orkut is a popular social network in Brazil, but not in the U.S

answer

True

question

Discussion boards are an earlier form of social networks.

answer

True

question

For the social media marketer, "know the audience" means:

answer

Understand where they hang out.

question

Most people use social media because they are looking for discounts and deals

answer

False

question

Being honest is one way for a company to build credibility.

answer

True

question

"Big data" provides opportunities to perform behavioral targeting

answer

True

question

When developing personas it is important to identify all relevant personas by role.

answer

True

question

LinkedIn forbids self-promotion n its pateform.

answer

True

question

According to the text, traditional advertising has no value to consumers.

answer

False

question

It is very important for brands looking to engage in social media to focus on broadcasting and promoting their message on these channels at every opportunity.

answer

False

question

A social media marketing plan does not require monitoring or adjustment during its implementation.

answer

False

question

A social media marketing strategy is something that should be developed to support a brand's overall marketing plan.

answer

True

question

Increasing search engine rankings and site traffic are two important goals for brands that social media marketing cannot help achieve.

answer

False

question

Some of a brand's most passionate advocates can start off as disgruntled customers.

answer

True

question

The most popular uses for social media are brand awareness and building brand preference.

answer

True

question

How much people trust you is less important than the overall number of fans and followers you have

answer

True

question

When first engaging in social media, it is important to listen first before creating content.

answer

True

question

A white label social network can also be called a corporate social network.

answer

True

question

What does SMM mean?

answer

Social Media Marketing

question

Seven Myths of SMM

answer

#1-Social Media is Just a Fad #2-Social Media is Just for the Young #3-There is no Return on SMM #4-SMM Isn't Right for This Business #5-SMM is New #6-Social Media is Too Time-Consuming #7-Social Media is Free

question

What % of adults in the U.S. have a profile on a social network.

answer

73% of adults

question

SMM Planning Cycle

answer

Listening Setting goals Defining strategies Identifying the target audience (market) Selecting tools Selecting platforms and channels Implementing Monitoring Tuning

question

The generic concepts of SMM are:

answer

Exposure Engagement Influence Impact Advocacy

question

The SMART standard for judging the quality of goals and objectives at any level:

answer

S pecific M easurable A chievable R ealistic T ime delimited

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