Business Launch Event: Agenda, Verbiage

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WELCOME
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Introduce yourself and share your Short Story.
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DISCUSS YOUR BUSINESS & THE PRODUCTS
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Introduce guests to Dr. Katie Rodan and Dr. Kathy Fields by showing the Doctors’ Business Interview Video. Next, introduce your guests to the products and the impact they have had on you. Play the Product Overview Video and Real Results Video to showcase our products and the incredible results experienced by Customers.
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CLOSE WITH A CALL TO ACTION
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Invite your guests to learn more about the business and products. This is your opportunity to gauge interest and suggest specific ways for attendees to join your business.
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SAMPLE CONSULTANT INVITATION
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“There are a few ways to get involved with Rodan + Fields. First, if what you’ve heard tonight sparked an interest in building your own business with these amazing products, let’s talk about the next steps to join my team as a Consultant. I would be happy to answer your questions about this opportunity and to help you enroll tonight if you are ready.”
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PREFERRED CUSTOMER INVITATION
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“Second, I can support your desire for the best skin of your life with our popular Preferred Customer Perks program. You will enjoy exclusive savings, free shipping on subscription orders, superior customer service and more. I will be around after the event to offer personalized skincare recommendations with the Solution Tool.”
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SAMPLE REQUEST FOR REFERRALS
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“Lastly, I am always looking for referrals, so for all those friends you have been thinking about during my presentation, I would welcome the opportunity to speak with them about Rodan + Fields. Please forward me their contact information and I will reach out to them.”
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GENERAL TIPS
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Keep the event simple, tasteful and 45 minutes or less. Personalize your invitations. Printed invitations have a better response rate than email. You will find customizable invitations you can download and print on Communications Corner. Follow up to invitations with phone calls.
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FOLLOW UP
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Follow up with your guests within 24 hours after your event. Address any concerns they may have and invite them again to join your business as a Consultant or a Preferred Customer, or provide you with referrals. The Rodan + Fields BBL Success Plan is a special program that celebrates Consultants who launch their business with a BBL event within 14 days of enrollment. For details, please refer to the Big Business Launch Success Plan Terms and Conditions, also available in the Pulse Biz Dev Library.

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