Business Communication Chapter 4 & 5 Vocab

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Describe the three-step writing process
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Planning, writing, completing
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Identify three attributes of quality information
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be sure the information is accurate, be sure the information is ethical, be sure the information is pertinent
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Factors to consider when choosing the most appropriate medium for a message
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media richness, message formality, media limitations, urgency, cost, audience’s prefrence
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list the tasks involved in organizing a message
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topic, main idea, limiting your scope, choosing between direct and indirect approach, outlining your content
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direct approach
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message organization that starts with the main idea and follows that with supporting evidence
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free writing
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an exploratory technique in which you write whatever comes to mind without stopping to make any corrections for a set period of time
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general purpose
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the broad intent of a message- to inform, to persuade, or to collaborate with the audience
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Journalistic approach
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verifying the completeness of a message by making sure it answers the questions (who, what, when, where, why, and how)
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main idea
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a specific statement about the topic
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medium
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the form through which you choose to communicate a message
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multimedia
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refers to the use of two or more media to deliver a message, typically some combination of audio, video, text, and visual graphics
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scope
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the range of information presented in a message, its overall length, and the level of detail provided
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specific purpose
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identifies what you hope to accomplish with your message and what your audience should do or think after receiving your message
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topic
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the overall subject of a message
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Identify the four aspects of being sensitive to audience needs when writing business messages
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Using the “You” attitude, maintaining standards of etiquette, Emphasizing the positive, using bias-free language
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identify the four types of sentences
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simple sentence, compound sentence, complex sentence, compound-complex sentence
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Identify the most common software features that help you craft messages more efficiently
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style sheets style sets templates and themes, boilerplate and document components, auto correction or auto completion, file merge and mail merge, endnotes footnotes indexes and tables of contents
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abstract word
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word that expresses a concept quality or characteristic abstractions are usually broad
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active voice
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sentence structure in which the subject performs the action and the object receives the action
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bias-free language
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language that avoids words and phrases that catagorize or stigmatize people in ways related to gender, race, ethnicity, age, or disability
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complex sentence
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sentence that expresses one main thought and one or more subordinate related thoughts
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compound sentence
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sentence with two main clauses that express two or more independent but related thoughts of equal important usually joined by and but or or
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concrete word
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word that represents something you can touch see or visualize most concrete terms related to the tangible material world
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connotative meaning
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all the associations and feelings evoked by a word
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conversational tone
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the tone used in most business communication it uses plain language that sounds business like without being stuffy at one extreme or too laid back and informational at the other extreme
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credibility
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a measure of your believably based on how reliable you are and how much trust you evoke in others
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denotative meaning
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the literal or dictionary meaning of a word
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euphemisms
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words or phrases that express a thought in milder terms
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passive voice
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sentence structure in which the subject receives the action
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simple sentence
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sentence with one main clause
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style
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the choices you make to express yourself: the words you select , the manner in which you use those words in sentences, and the way you build paragraphs from individual sentences
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tone
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the overall impression in your messages created by the style you choose
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topic sentence
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Sentence that introduces that topic of a paragraph
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transitions
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words or phrases that tie together ideas by showing how one thought is related to another
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compound-complex sentence
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Sentence with with two main clauses, at least on of which contains a subordinate clause
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indirect approach
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message organization that starts with the evidence and builds your case before presenting the main idea

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