BUS 346 Ch. 4 Quiz – Flashcards

The Harvest County School Board is concerned about deteriorating school facilities, combined with a shrinking budget. The board began by studying the issue, and then identified parents, children, teachers, staff, and taxpayers as groups who have a vested interest in the problem. The school board has listened to each group's concerns. In the Ethical Decision-Making Framework, its next action should be to

Charges that firms are using sweatshop labor to produce their products are likely to occur during the __________ phase of the strategic marketing planning process

Alicia has been asked to approve a marketing campaign that, although it is not illegal, promotes food products to children. She is concerned that the food products are not particularly nutritious, although they are not as bad for children as some others sold by competitors. She reviews the tests in the Ethical Decision-Making Metric, and she decides her best course of action is to

The Johnson and Johnson Credo acknowledges the company's responsibility to

The Ethical Decision-Making Framework includes all of the following steps EXCEPT

The chapter opening case on the fishing industry focused on what ethical dilemma?

Unlike other business functions like accounting or finance, people in marketing are often singled out as the root cause of ethical concerns because

Compared to the average company, firms with strong ethical climates tend to

Denny is considering the question, "Did our actions have a negative impact on any stakeholder group?" Denny is addressing marketing ethical issues in the __________ phase of the strategic marketing planning process.

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation, __________ should engage in brainstorming and evaluation of alternatives

Many executives and corporate boards of directors do not perceive social responsibility as part of their mission or responsibility. These business leaders consider corporate social responsibility to be

Policing potential violations of human rights and child labor laws is an important component of

Being socially responsible is generally considered

Janice was disturbed to find that the real estate company she had just started working for did not have a __________, the starting point for creating a strong ethical climate

When Johnson and Johnson removed all Tylenol from the shelves after some containers were tampered with, poisoning and killing seven people, the company

During the __________ phase of the strategic marketing planning process, marketers use systems to check whether each potential ethical issue raised in earlier phases was addressed

A recent poll conducted by Time magazine found that 38 percent of U.S. consumers

Deceptive advertising and promotion of inferior products are examples of __________ ethical issues.