Boone and Kutz: Contemporary Marketing Chapter 4

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Social Media
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Different forms of electronic communication through which users can create online communities to exchange information, ideasm messages, and other content, such as videos or music.
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Social Media Platform
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A type of software or technology that allows users to build, integrate, or facilitate a community, interaction among users, and user-generated content
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Social Media Tool
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Software (such as an app or blog) that enables users to communicate with each other online.
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Social Networking Site
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A website that provides virtual communities through which people can share information, post opinions, and increase their circle of online friends.
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Bookmarking Site
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A platform that gives users a place to save, organize, and manage links to websites and other internet sources.
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Social News Site
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A platform where users can post news items to links to outside articles, then vote on which postings get the most prominent display.
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Online Forum
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A platform where users post messages and hold conversations on specified topics
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Blogging Site
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A platform where a host or writer posts information or opinions on various topics and followers may respond
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Microblog
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A blog posting that contains only a few words (such as on Twitter)
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App
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Short for application, a free or purchased software download that links isers to a wide range of goods and services, media and text content, social media platforms, search engines, and the like.
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QR code
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Short for “quick response,” a two-dimensional bar code that can be read by some mobile phones with cameras
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Social Media Marketing (SMM)
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The use of soical media portals to create a positive influence on consumers or business customers toward an organization’s brand, products, public image, or website.
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Social Media Marketing Plan
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A formal document that identifies and describes goals and strategies, targeted audience, budget and implementation methods, as well as tactics for monitoring, meausring and managing the SMM effort.
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Influencers
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Individuals with the capability of affecting the opinionsor actions of others
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Content Marketing
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Creating and distributing relevant and targeted material to attract and engage an audience, with the goal of driving them to a desired action.
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Social Media Monitoring
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The process of tracking, measuring and evaluating a firm’s social media marketing initiatives
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Social Media Analytics
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Tools that help marketers trace, measure and interpret data related to social media marketing initiatives
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Return on Investment (ROI)
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The rate of revenues received for every dollar spent on an expense

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