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BDI & CDI – Flashcards

Daniel Thompson
8 July 2022

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question
Category Development Index
answer
CDI
question
how well a product's category's sales are doing in a market in relation to the market's population size
answer
CDI measures
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assessing a market's sales potential
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1st step of CDI
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% of product category's total U.S. sales in a market/ % of total U.S. population in the same market X 100
answer
CDI=
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Brand Development Index
answer
BDI
question
how well a brand's sales are doing in a market in relation to that market's population size
answer
BDI measures
question
% of a brand's total U.S. sales in a market/ % of total U.S. population in the same market X 100
answer
BDI=
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What is the right structure for an essay
Answer
A paragraph is a related group of sentences that develops one main idea. Each paragraph in the body of the essay should contain:
  • a topic sentence that states the main or controlling idea
  • supporting sentences to explain and develop the point you’re making
  • evidence from your reading or an example from the subject area that supports your point
  • analysis of the implication/significance/impact of the evidence finished off with a critical conclusion you have drawn from the evidence.