Question 1

Which of the following statements is a characteristic of social media (SM) user communities?  A. SM user communities are mostly based on geographic and familial ties.  B. A viral hook is an inducement to constrain communications between user communities.  C. In community SM site relationships, the relationships in second-tier communities are disassociated from first-tier users.  D. Most users of SM belong to several different user communities.

Accepted Answer

Most users of SM belong to several different user communities.

Question 2

________ in the context of management means loss of control of employees.     Divergence     Dependence     Emergence     Transcendence

Accepted Answer

Emergence

Question 3

Which of the following statements is true about viral hooks in a social media (SM) site?     It is used to restrain information leaks from an organization.     It is used to enhance an organization\'s privacy on its SM sites.     It is designed to root out users who post junk content on an organization\'s SM site.     It is an inducement to pass communication along the tiers of a community.

Accepted Answer

It is an inducement to pass communication along the tiers of a community.

Question 4

In the context of the five components of social media information systems (SMIS), which of the following statements is true of social media (SM) providers?    They are informal, evolving, and socially oriented.     They employ browsers and native mobile applications to store and retrieve connection data.     They usually process SM sites using desktops, laptops, and smartphones.     They store and retrieve SM data on behalf of users.

Accepted Answer

They store and retrieve SM data on behalf of users.

Question 5

Which of the following is a use of social media (SM) in human resources?    It is used to determine performance incentives.     It is used for terminating employees.     It is used to keep track of employees\' personal lives.     It is used for recruiting candidates.

Accepted Answer

It is used for recruiting candidates.

Question 6

Which of the following statements is true of social networking problems?  A. If problematic content represents reasonable criticism of the organization\'s products, the best response is to delete it.  B. Responses to problematic content are best reserved for instances where it has caused an organization to do something positive.  C. The product development team should not receive criticisms posted on a social networking site.  D. Inappropriate contributions that contain obscene or otherwise inappropriate content should be ignored indefinitely.

Accepted Answer

Responses to problematic content are best reserved for instances where it has caused an organization to do something positive.

Question 7

A person gains social capital by ________.  A. removing people who have less social capital  B. adding only work-related friends  C. adding more friends  D. removing unknown friends

Accepted Answer

adding more friends

Question 8

Platforms that enable the creation of social networks, or social relationships among people with common interests, are offered by social media ________.  A. users  B. providers  C. sponsors  D. communities

Accepted Answer

providers

Question 9

________ is the use of information technology to support the sharing of content among networks of users.  A. Cloud computing  B. Electronic data interchange  C. Data warehousing  D. Social media

Accepted Answer

Social media

Question 10

Which of the following indicates a risk of using social media in human resources?  A. determining employee performance through social media  B. recruiting employees for vacant jobs only through social media and not otherwise  C. probing employee personal and social life through social media  D. making errors in forming conclusions about employees through social media

Accepted Answer

making errors in forming conclusions about employees through social media

Question 11

________ is data about relationships.  A. Connection data  B. Capital data  C. Content data  D. Communication data

Accepted Answer

Connection data

Question 12

Patronizing responses to comments from content contributors can generate a ________.  A. strong backlash  B. sympathetic appeal  C. positive review  D. rise in followers count

Accepted Answer

strong backlash

Question 13

Which of the following statements is a feature of social media (SM) providers?  A. They sponsor content on SM sites.  B. They do not support custom software for long durations as it is expensive.  C. They generally charge users a license fee to use their applications.  D. They use elastic, cloud-based servers to host SM presence.

Accepted Answer

They use elastic, cloud-based servers to host SM presence.

Question 14

Value chains determine ________.  A. social media\'s flow  B. structured business processes  C. unstructured business processes  D. social media\'s requirements

Accepted Answer

structured business processes

Question 15

Which of the following statements is true of using social media to advance organizational strategies?  A. Organizations whose business strategy involves selling to developer networks are the last to adopt SM-based customer support.  B. The unpredictability of dynamic processes like social media is encouraged in supply chains.  C. Users who have no financial incentive are willing to provide reviews to the buyer community.  D. Solving supply chain problems via social media reinforces an organization\'s sense of privacy.

Accepted Answer

Users who have no financial incentive are willing to provide reviews to the buyer community.

Question 16

Social media\'s flow cannot be designed or diagrammed as it is very ________.  A. static  B. simple  C. confounding  D. dynamic

Accepted Answer

dynamic

Question 17

Social media (SM) ________ are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.  A. dashboards  B. outlets  C. collaborators  D. communities

Accepted Answer

communities

Question 18

________ refers to data and responses to data that are contributed by users and SM sponsors.  A. Custom data  B. Content data  C. Capital data  D. Connection data

Accepted Answer

Content data

Question 19

In the context of the five components of social media information systems (SMIS), which of the following statements is true of social media (SM) procedures?  A. Informality makes SMIS difficult to use.  B. Organizations develop and operate their own custom, proprietary, social networking application software.  C. They process SM sites using elastic, cloud-based servers.  D. They are informal, evolving, and socially oriented.

Accepted Answer

They are informal, evolving, and socially oriented.

Question 20

A(n) ________ social networking service like Yammer can be used to provide managers with real-time feedback about how to resolve internal operational inefficiencies.  A. microblogging  B. enterprise  C. polling  D. media sharing

Accepted Answer

enterprise

Question 21

Being linked to a network of highly regarded contacts is a form of ________.  A. nepotism  B. personal reinforcement  C. social credential  D. mobility

Accepted Answer

social credential

Question 22

Internal personnel social media sites such as MySite and MyProfile in SharePoint and other similar enterprise systems are used for ________.  A. employee recruitment  B. employee communication  C. employee evaluation  D. employee termination

Accepted Answer

employee communication

Question 23

Which of the following statements is true of social capital?  A. Being linked into social networks undermines a professional\'s image and position in an organization.  B. The value of social capital is determined by the number of relationships in a social network.  C. Social capital is an investment in human knowledge and skills for future profit.  D. Social capital can be gained by limiting the number of friends.

Accepted Answer

The value of social capital is determined by the number of relationships in a social network.

Question 24

Which of the following statements is true of social customer relationship management (CRM)?     Each customer crafts his or her own relationship with a company.     Relationships between organizations and customers are unchanging.     Sales managers can control what a customer is reading about a company and its products.     Customers who are likely to make the highest purchases are likely to receive the most attention.

Accepted Answer

Each customer crafts his or her own relationship with a company.

Question 25

Social media (SM) ________ utilize SM sites to build social relationships.  A. users  B. newsrooms  C. providers  D. outlets

Accepted Answer

users

Question 26

A Facebook user likes pages of various organizations on Facebook. The fact that the user has liked a particular organization is an example of ________.  A. user response  B. content data  C. connection data  D. data contribution

Accepted Answer

connection data

Question 27

________ is a dynamic social media process of employing users to participate in product design or product redesign.  A. Social capitalization  B. Collaborative product development  C. Crowdsourcing  D. Flexible product development

Accepted Answer

Crowdsourcing

Question 28

A ________ is a statement that delineates employees\' rights and responsibilities in an organization.  A. social media policy  B. statement of purpose  C. corporate datasheet  D. labor bill

Accepted Answer

social media policy

Question 29

Social media (SM) communities differ from regular communities because ________.  A. they are based on mutual interests of users  B. they are based only on organizational boundaries  C. most people belong to a single community  D. the total number of its users is determined by the sum of the sizes of all its communities

Accepted Answer

they are based on mutual interests of users

Question 30

Since its inception, social media (SM) has been widely used to market products to end users in ________.  A. improving communication channels within an organization  B. business-to-consumer (B2C) relationships  C. business-to-business (B2B) relationships  D. promoting brand awareness

Accepted Answer

business-to-consumer (B2C) relationships

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