Dennis Jennings

question Marketing answer The activity set of institutions, processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. question Customer Relationship Management (CRM) answer Systematically tracks customers’ preferences and behaviors to tailor the value proposition as closely as possible. Got easier when firms got internet. question […]

question Environmental Aesthetics is the study of how to appreciate beauty in the natural world. answer True question Industrial ecology is the study of laws which are designed to protect the health of human beings and their environment. answer False question Ideally, the _____ of a particular nation or community should match the ethical commitments […]

question Translate the verb in the sentence to latin: Caecilius feared the gladiator. answer Terruit question Translate the verb in the sentence to latin: Melissa told a lie. answer Narravit question Translate the verb in the sentence to latin: Melissa is preparing the feast. answer Parat question Translate the verb in the sentence to latin: […]

question Present Tense answer -o -mus -s -tis -t -nt question Imperfect Tense answer -bam -bamus -bas -batis -bat -bant question Future Tense answer -bo -bimus -bis -bitis -bit -bunt question Perfect Tense answer -i -imus -isti -istis -it -erunt question Pluperfect Tense answer -eram -eramus -eras -eratis -erat -erant question Future Perfect Tense answer […]

question customer-centered mindset answer want to satisfy target audiences wants and needs question production concept answer says that focus should be on keeping costs down and access convenient question product concept answer says customers will favor products that offer most quality, performance, or innovative features question Plan: Step 1 answer background, purpose and focus question […]

question T/F – Time of day plays a part in how receptive an audience is to a speech. answer True question When hiring, employers are MOST likely to be influenced by an applicant’s… a) Grade point average b) Letters of reference c) Technical knowledge of the field d) Oral communication skills e) Written communication skills […]

question Progressivism answer The movement in the late 1800s to increase democracy in America by curbing the power of the corporation. It fought to end corruption in government and business, and worked to bring equal rights of women and other groups that had been left behind during the industrial revolution. question Muckraking answer Journalism exposing […]

question Companies decide to export to increase their sales and profits or to protect them from being eroded. answer False question The first step in finding a foreign market for a product is to determine whether a market exists for a firm’s products. answer True question The International Trade Administration (ITA) is a good place […]

question 1) Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier answer D Diff: 1 Page Ref: 337 Skill: Concept question : 12-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials, […]

question What is the major advantage of personal selling over advertising as a communication method? answer Personal selling involves direct contact b/w the buyer and the seller, wheres advertising deals with indirect contact question A_____ refers to each and every opportunity the customer has to see or hear about the company and/or its brand or […]

question true or false: the carnegie report of 1929 stated that the responsibility for control over collegiate athletics rested with the coaches of the teams answer false question true or false: in 1876, north america’s first professional league, the national league, was organized answer true question the usoc (us olympic committee) is an example of… […]

question This factor(s), above all else, determines one’s degree of stress answer One’s perception or interpretation question Which of the following is not a physical effect of the stress response answer Increase neurogenesis question According to Freud, the source of stress stems from an overactive _____ answer Ego question Which of the following characteristics is […]

question The nurse is assigned to care for a patient 2 days after an appendectomy due to a ruptured appendix with resultant peritonitis. The nurse has just assisted the patient with ambulation to the bedside commode when the patient points to the surgical site and informs the nurse that “something gave way.” What does the […]

question Retailer answer -Any organization that purchases products for the purpose of reselling them to ultimate consumers -examples: walmart, macy’s, nordstroms -Direct selling, direct marketing, and vending machines -transactions in which the buyer intends to consume the product through personal, family, or household use -provides the environment in which exchanges with ultimate consumers occur question […]

question According to the textbook, which of the following is NOT considered one of the defining elements of culture? a. values b. symbols c. language d. ethnicity answer d. ethnicity question The process by which cultural traditions are passed from one generation to the next is known as: a. enculturation b. cultural adaption c. cultural […]

question 1. The Family Talk about Drinking guidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of A. consumerism. B. preemptive marketing. C. ethical behavior in marketing. D. the social marketing concept. E. cause marketing. answer c question 2. Anheuser-Busch acts on what it views as an ethical […]

question cosmology answer the study of the origin, evolution, and behavior of the universe as a whole question universe answer that which contains and subsumes all the laws of nature, and everything subject to those laws; the sum of all that exists physically, including matter, energy, physical laws, space, and time question astronomy answer the […]

question ________ is a cross-functional process for planning, executing, and monitoring brand communications designed to profitably acquire, retain, and grow customers. a. Integrated marketing communication (IMC) b. The hierarchy of effects c. Brand advertising d. Wireless advertising answer A – Inetgrated marketing communication question The think, feel, do “hierarchy of effects” model does not include […]

question There are several basic approaches to competing successfully and gaining a competitive advantage over rivals, such as: answer delivering more value to its customers than rivals or delivering value more efficiently than rivals (or both). question A company’s competitive strategy deals with: answer the specifics of management’s game plan for competing successfully—its specific efforts […]

question strategic marketing management answer process of planning, implementing, and evaluating the performance of marketing activities and strategies, both effectively and efficiently Overall Goal: to facilitate highly desirable customer relationships and to minimize the costs of doing so question Effectiveness answer is the degree to which long-term customer relationships help achieve an organization’s objectives question […]

question A country in South America has large reserves of copper and tin. Mining forms the pillar of its economy. A major part of its revenue is generated from exporting these resources. This country is poor in many other ways. It is a good market for large equipment, tools and supplies, and trucks. Since there […]

question the two basic types of merchant wholesalers are: answer full service wholesalers and limited function wholesalers question what type of wholesalers are independently owned and take title to the goods they handle? answer merchant question Which of the following statements identifies a key advantage or direct marketing? Direct marketing: answer is popular with consumers […]