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Global Communication faced internal and external conflicts as it sought to enter the global market. Confronted with an ethical dilemma, the company had to decide between risking the decline of GC in the telecommunications industry or laying off numerous employees. Opting for the latter choice, this created an issue with the union, making them a […]

The post-World War era has brought about significant changes in the way organizations view consumers. They are now regarded as the central focus and are treated with utmost importance, even being revered like gods in certain organizational cultures, such as Japan. In the past, during the Fordism era, Ford believed that production was the sole […]

The emergence of E-commerce technologies has created innumerable opportunities for businesses to develop and streamline their supply chains. Electronic data interchange (EDI) has been used to facilitate business-to-business communication and coordination among supply chain partners. The key to managing a supply chain, however, is to view it as a single entity-and not simply as a […]

In 1999, Eddie Bauer, Inc., an apparel retailer, had a revenue of $2 billion. However, the previous year had seen a decline in sales and profits by over 5%. Our objective is to increase the operating profits in our existing channels within a two-year period from 1999 to 2001. Specifically, we aim to raise the […]

The name of my business will be ‘Dinoburger’. It will be a fast food restaurant that offers both eat-in and take-away services. Dinoburger will directly compete with established fast food chains such as McDonald’s and Burger King. Initially, the business will operate from a single branch and employ a small number of staff members, including […]

With total 2000 operating revenues of over $80 billion, the diverse lines of Phillip Morris’s businesses include some of the world’s most successful companies: Kraft Foods North America and Kraft Foods International, which together form the world’s second-largest food company. Philip Morris U.S.A. (America’s leading cigarette maker) and Philip Morris International, makers of the world’s […]

The car hire market in the UK is closely linked to the tourism industry. In 2002, although there was an increase in foreign visitors compared to 2001, the tourism sector suffered its biggest decline in twenty years due to foot-and-mouth disease outbreaks and the September 11 events. Furthermore, more British people have been traveling abroad […]

From Beanie Babies to automobiles to fine antiques, eBay is by far the most popular one stop shop on the Internet. eBay is an online auctioneer where buyers and sellers can buy or sell almost anything. The online service offered by eBay allows sellers to list items for sale, while buyers will bid on items […]

91% of the public asked in our research survey did eat ice cream, 42% of the people who do eat ice cream are male however 58% were female which is a relatively large increase of 16%. 73% of the ice cream bought by the 91% of the public was bought in supermarkets. Corner shops sell […]

Lynx Pulse utilized a promotional technique that involved a photo call targeted towards making a television commercial. This approach proved highly effective as a result of incorporating the popular tune “Make Luv” by Oliver Cheatam ft Room 5 into the campaign, resulting in a nationwide hit that remained atop the charts for three weeks. The […]

Presented in the case description there are following key issues that Trico Australia was facing in 1985:- High inventory costs along the supply chain- High volume, large batches (average 8 weeks) and long lead times due to slow set up time for 200-tonne press- Variable ordering patterns of the car companies due to lack of […]

In the UK, it was customary for breweries to own the majority of on-licensed premises as tied estates. This meant that most pubs could only serve the beers and products supplied by the brewery that owned them. As a result, pubs mainly served as outlets for breweries to sell their beer, leading to the growth […]

The concept of The Natural Step, which originated in Sweden during the late 1980s through the efforts of Karl-Henrik Robert, a cancer researcher, is outlined in the book “The Natural Step for Business” by Brian Nattrass and Mary Altomare. This framework offers businesses a way to ensure their long-term viability and emphasizes sustainability as a […]

Introduction Terms of Reference This report has been written with the purpose of providing a clear market research for Ben Sherman which would take consideration of launching standalone womenswear outlets in the UK. Insights will be shown the business environment – the fashion retail market, marketplace and competitors analysis and STP. On the other hand, […]

Recreation centers throughout the United States are filled with young basketball players who aspire to follow in Michael Jordan’s footsteps and “be like Mike.” The unparalleled sports figure in the National Basketball Association is Michael Jordan, whose exceptional skills on the court serve as a standard for all basketball players. Every young boy who plays […]

Exploring the suppressed subconscious elements of the human identity, the ‘dark side’ can focus attention on the intuitive subconscious realms that may create both creative and destructive forces. In her 1862 poem ‘Goblin Market’, Christina Rossetti examines this duality through Lizzie and Laura, delving into politics surrounding their suppressed female desire and its commodification in […]

The Uncle Sam’s first Burger Bar was opened in 1977 in the UK. It turned out to be the most succeseful, as burgers were still a relatively new phenomenon in Britain. This report sets out to analyse and evaluate strength and weaknesses present internally in the organisation,coupled with the opportunities and threats that the organisation […]

L’Oreal is today one of the largest beauty products company with the portfolio that contains many of the world’s biggest hair and beauty products, including such brands as Garnier, Maybelline and Lancome. L’Oreal creates makeup, perfume, and hair and skin care products. More than 80% of the sales are generated outside of France in all […]

Marks and Spencer (M&S) was founded by a Russian Refugee in 1884 by Michael Marks. M&S was floated on the stock exchange in 1926. M&S has become a worldwide trademark with 700 stores (294 in the UK) and 55,000 employees in the UK.In 1997 they were given their fifth honourable Queens award for expert achievement, […]

Pepsi has always been known, and indeed to a great extent admired for its ability to come up with advertising which immediately connects with its target audience. The “Yehi Hai Right Choice, Baby” was the first Indian Ad by Pepsi, which really drew people to itself. The “Yeh Dil Maange More” campaign was another extremely […]

Prior to 1992, the European Airline industry was an oligopolistic industry with virtually insurmountable entry barriers. Individual countries ensured the competitive success of their own national flag carrying airlines by imposing restrictions on the numbers of landing slots available at their airports. In December 1992, EU legislation was passed which ensured the deregulation of the […]

I. IntroductionFor over a century Marks and Spencer (M&S) has been regarded by many as a legendary retailing organisation. Both M&S’s management style and its individual leaders have been acknowledged as exemplars of ‘best practise’ (Mellahi et al, 2002). Peter Drucker (1974) described M;S as a ‘managerial giant in the western world’. Tse (1985) noted […]