question

The continued decline in sales of recorded music last year is predicted to continue in 2012

answer

False

question

A new artist manager who opens his own company should prepare to finance the company for how long

answer

Three to five years

question

Formal career plans are

answer

Seldom prepared

question

the tour manager is ultimately responsible for the success of every performance

answer

False (the artist manager is)

question

US trade association for artist managers

answer

there is no US trade association for artist mgrs

question

power in the music business can come from having money, having the ability to earn money, and having money to influence decisions

answer

True

question

An artist must be professional in which areas of the music business?

answer

Stage performances, email, text messaging, working within online social networks

question

one of the things that happens with an artist signing with a big label is that the music will become homogenized. Most managers accept that this will happen

answer

false

question

For a new atist in the music business, and angel is

answer

a new artist's most important fan

question

what is a domain name?

answer

the location of a website on the internet

question

artists who tour regionally wihtout the expectation of becoming a a national and international recording artist do not necessarily need a manager

answer

true

question

Col. Tom Parker got 50% of Elvis' royalties while he was alive, how much did he get after death?

answer

50%

question

the contract with Ke$ha and Dr. Luke said he would secure a major lable contract within one year of her signing a mgmt contract with him?

answer

False

question

Jimi Hendrix drove himself to support his personal lifestyle despite the objections of his manager

answer

true

question

according to the Backstreet boys contract, the group had a sixth member, that person was

answer

Lou Pearlman

question

Paul Rosenberg did nog guide his famous client to change with the times and change with the artist's fan base (Eminem)

answer

False

question

Following methods of market segmentation requires more thought and research by the artist manager

answer

Behavioristic

question

A group of performers commonly set themselves up initially as a proprietorship to protect themselves from liability

answer

False

question

An LLP is a business form often used by artists and groups in the US. Canada, and the UK

answer

False

question

Does not have direct charges to the artist: Publicist, banker or lawyer

answer

banker

question

sponsor who pulled out when Natalie Maines from Dixie Chicks made controversial comment about President

answer

Lipton

question

Nearly all of the Tour stops in the Kenny Chesney video were in this part of the US

answer

Northern part of the US

question

being able to get that phone call returned among the most important assets an artist manager has

answer

true

question

developing meaningful interpersonal relationships is more important to the artist manager than any other skill or talent

answer

true

question

label is entitled to a percentage of some or all of the income streams of an artist in the the music business (merchandise, ticket sales, publishing, movie or TV appearances, etc)

answer

360 deal aka multiple rights contract

question

many management companies provide most of the services of a record label and may eventually replace the label by recording and marketing music on behalf of their artists

answer

true

question

attorneys are not necessarily the best choices to provide career mgmt to artists. conservative nature, lawyers are disposed to advise clients on ways to conduct business without creating conflict

answer

true

question

artist mangers are in business of developing long term careers for their artists which includes:

answer

touring, merchandising, sponsorships licensing, recording, songwriting and full exploitation of all of their talents

question

much of the work of an artist manager is:

answer

product development, sales and promotion, planning and managing the work of the team around the artist

question

functions of management

answer

planning, organizing, directing and controlling

question

identifying where you want to go, why you want to go there, how you will get there, what you need in order to get there, and how you will know if you're there or not

answer

planning

question

assembling the necessary resources to carry out a plan and to put those recourse into a logical order. also involves defining the responsibilities of the team and managing everyone's time. Seeking funding and financing for the plan included in this as well

answer

organizing

question

ensuring the talents and energy of the team are directed toward the career success of the artist (hiring new media company for example, monitoring expenditure of funds, manages time)

answer

leading and directing

question

as applied to group of professionals who supports the artist: booking agent, promoters, business manager, accountant, etc

answer

team

question

following the implementation of the plan, controlling the resources required to achieve the goals of the plan (time, people, equipment, financing)

answer

controlling

question

seeks to guide broader, long-term goals of the artist's career

answer

leadership

question

involves short term work toward an outcome that improves the artistry of the artist

answer

coaching

question

attending industry events, conventions, awards shows, conferences and seminars.. good places to meet key players who may be helpful in careers of both manager and artist

answer

networking

question

set a goal of becoming introduced to ten key people, then set up a luncheon meeting with at least two of them. be creative and aggressive in building a business network

answer

networking

question

know the preferred communication method of the contact you are working with

answer

communication

question

using persuasion to influence and motivate industry gatekeepers on behalf of their artists

answer

salesmanship

question

get some education, get some experience, build a network, find some clients, then go to work managing

answer

short course on preparig to manage artists

question

in 2006 artist managers and booking agents globally earned a combined:

answer

10 billion

question

artist management earnings

answer

10-25% of earnings of an artist

question

assuming album recoups advances, time frame to collect recording royalties from large leabels

answer

two years or more from release dates

question

work for artist management firm

answer

effective way to acquire knowledge

question

fans (who buy tickets, recordings, merc and digital products), concert promoters, talent bookers, sponsors, members of artist's team and anyone else who relies on artist to provide something

answer

customers artist serves

question

what Lee Iacocca says sums up a good manager in one word

answer

decisiveness

question

ways to or around gatekeepers

answer

personal or executive assistants

question

booking agents have the power of

answer

access to promoters and other talent buyers

question

radio programmers can give the artist access to

answer

audiences

question

publicists can give the artist access to

answer

television and cable programs

question

a strong body of work builds reputations that translate into

answer

power

question

time a new artist management company may begin to turn a profit

answer

3-5 years

question

for an artist to seek national of international recognition, an artist manager is essetial

answer

true

question

percentage of all non-recording revenue streams an artist may likely have to share in a 360 deal

answer

5-30%

question

IFPI...the counterpart to America's RIAA

answer

International Federation of Phonographic Industry

question

RIAA

answer

Recording Industry Association of America

question

an artist who consistently sells our small venues and sells 6,000 CD's per year at those performances will always get a conversation with a manger seeking talent to manage

answer

true

question

A web of supporters with whom artists regularly communicate about their music. Artist's fan base is at the heart of this

answer

network

question

artist should be able to describe himself in two sentences

answer

true

question

artist must motivate fans to buy these

answer

tickets, music and merchandise

question

managed Elvis Presley for 50% of his profits. Sold Elvis' first contract to RCA for set dollar amt. instead of percentage, and failed to register is music with PRO's

answer

Col. Tom Parker

question

Celine Dion's husband and manager for 50% commission (over 50 million albums sold). he had a keen sense for the target market of the United States

answer

Renee Agelil

question

Jimi Hendrix mgr for 30% of earnings plus 3% royalty and half of his publishing...he overbooked Hendrix and some blame him for driving hendrix to the brink

answer

Michael Jeffreys

question

Led Zepplin's manager, passionately represented them to a 200k advance for their record and full control over writing, publishing and recording. he limited zeps exposure to media and sought album sales rather than singles

answer

Peter Grant

question

Pavarotti manager who used P's charisma to help his career

answer

Herbert Breslin

question

Ahslee and Jessica Simpson's father and manager. did not do a good job preparing them for public appearances which hurt their image (ashlee's live/canned debacle on SNL)

answer

Joe Simpson

question

Bruce Springsteen manager, helped him realized can stay true to roots and still have commercial aspect

answer

Jon Landau

question

owns Major Bob music publishing. Was Garth Brooks' manager.

answer

Bob Doyle

question

Rolling Stones mgr. got them writing songs

answer

Andrew Loog Oldham

question

Brittney Spears, Backstreet Boys, NSync, Justin Timberlake, Jonas Bro's, P'diddy. an expert problem solver

answer

Johnny Wright

question

Ke$ha. he got to manager her beckaus DAS mgmt didn't get her a deal in a year. Dr. Luke got her a deal with RCA

answer

Lukasz Gottwald (Dr. Luke)

question

Usher's mother and manager

answer

Jonnetta Patton

question

typical length of an artist management contract

answer

three years (with typical 2-4 year extensions when mutually agreed to)

question

manager has no obligation to "seek, obtain, or procre any employment or engagements for the artist"

answer

true

question

has the responsibility to secure performance opportunities and contracts (though the mgr often assists in developing contacts needed to get those deals done

answer

booking agent

question

states where you music be a licensed booking agent to book talent

answer

California and New York

question

artist agrees to have only one manager. manager will manage on a non-exclusive basis however so he can manage other artists as well

answer

exclusivity

question

gives mgr legal authority to sign documents and make contractual agreements

answer

power of attorney

question

mgr compensation in gross revenue from artists earnings

answer

15-25%

question

tour support money is not commissionable by mgr

answer

true

question

advances to artist for recordings are not commissionable

answer

false

question

some managers manage by monthly retainer rather than percentage

answer

true

question

creates a time after contract ends during which manager will earn commission for work that is ALREADY planned and under contract

answer

sunset clause aka blackout period

question

sunset clause income provision (may also include special provisions for songwriting royalties and special licensing will be handled, etc)

answer

10% for first six months, 5% for last six months and ends after a year

question

If mgr is working on a major sponsorship deal that is not completed for a year or two after the mgmt contract ends, he is entitled to compensation

answer

true

question

out of pocket expenditures made by the mgr specifically on behalf of the artist. do not include office rent or other costs paid by the mgmt company

answer

expenses

question

prevents the manager from assigning the contract to anyone else

answer

key man clause

question

percent of income court requires to be held in trust for minors until they turn 18

answer

trust of 15% in TN, and 25% in CA

question

target you are trying to hit is called the:

answer

Goal

question

the plans you make to reach the goal are (list of general steps, like practicing stage show, etc);

answer

strategies

question

things the artist and manager do each day to implement the strategies in order to achieve the goals

answer

tactics

question

plans and budget for any even should be written to help manager and anyone else working on the event

answer

true

question

time it takes to plan a showcase to seek a label deal. be sure to review the general entertainment calendar to be sure no clashes with major events. make it a 30 minute event at 5:30 in a local club in small venue to make it look like big attendance. use drink tickets instead of open bar. have banner with artist name and website up on stage

answer

six to eight weeks

question

made up of consumers and potential consumers with whom the artists music connects creatively and commercially and who have the willingness and means to buy music, tickets, merch

answer

target market

question

dividing a large market into smaller sgements of consumers that are similar in characteristics, behavior, wants or needs

answer

market segmentation

question

methods of market segmentation

answer

demographics (age, sex, race, religion), geographic, psychographics (lifestyle characteristics), behavioristic (why and how consumers engage with a product)

question

has marketing approach been modified to acknowledge that the 22 year old fan who bought the artist's first album is now over 30? They're in a different place in their careers and they are different consumers now. Additionally, what are you doing to embrace the special target market consumer characteristics of those who are now 18-22 years old

answer

marketing approach over time

question

name of a product that consumers identify with in terms of the benefits it provides so artists name and everything associated with it create a name in minds of target market/fans

answer

brand

question

the brand relationship is with the artist, not the label

answer

true

question

symbol that represents brand and distinguishes it from other products, registered with US patent and trademark office

answer

trademark

question

people have right to control the commercial exploitation of their names, their image or likeness or some other distinguishing aspect of their person (Bette Middler case 1989 court said she had a "property right to her distinctive singing voice"

answer

right to publicity

question

connects artists to most paid performances

answer

booking agent

question

worlds largest booking agencies

answer

William Morris Endeavor Entertainment and Creative Artists Agency

question

live performances, commercials, tour sponsorships, appearances in television specials, negotiate fee artist will charge a promoter for concert performance or tour

answer

booking agents involvements

question

booking agents compensation

answer

10% of value of shows booked

question

appearances on television talk shows

answer

artists publicist and manager

question

conduit to news and information form artist to radio, television, cable, papers, trade magazines, consumer magazines, blogs, etc

answer

publicist

question

3000-4000 for three months plus expenses

answer

private publicist compensation

question

artist needs bookeeper, business manager, laower, banker, insurance agent

answer

business advisors

question

initial business form for self employment, states not liable for anyone else's actions but their own but no personal liability protection

answer

proprietorship

question

formal form requiring filing charter with secretary of state with assistance of an attorney

answer

corporation

question

usual formed with members of performing group. not personally liability protection

answer

partnership

question

uniform resource locator. web address for artists website

answer

URL

question

resources that are presented to visitors of website

answer

content

question

artist mgr, business mgr, tour mgr, agent, promoter

answer

concert hierarchy

question

tickets where artist is performing as participant in festival with other artists

answer

soft tickets

question

fans buy ticket to see one specific artist

answer

hard tickets

question

money given artist to artists to offset losses artist incur while touring to promote album 100% recoupable, can be 25k-100k

answer

tour support

question

meeting with promoter to receive pymt on behalf of the artist after performance

answer

settlement meeting

question

venue sets rate on merchandise sold there 25%

answer

house rate

question

after guarantee is paid artist, amount of net income from gig promoter and artist will split

answer

split point

question

they are all charged back to the artist

answer

who pays expenses associated with concert rider

question

passport for gear

answer

carnet

question

negotiates performances for college performances

answer

middle agent

question

PRO for sound recordings for satellite and internet radio

answer

SoundExchange

question

published price to dealer

answer

PPD

question

royalty rates for new artists

answer

12-14%

Artist Management – Flashcards

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