AP Gov Ch. 14 – Flashcards
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political efficacy
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citizens' feelings of effectiveness in political affairs
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Motor Voter Bill
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legislation allowing citizens to register to vote at the same time they apply for a driver's license or other state benefit
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voter mobilization
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a party's efforts to inform potential voters about issues and candidates and to persuade them to vote
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social connectedness
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citizens' involvement in groups and their relationships to their communities and families
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prospective voting
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basing voting decisions on well-informed opinions and consideration of the future consequences of a given vote
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retrospective voting
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basing voting decisions on reactions to past performance; approving the status quo or a desire to change
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presidential primary
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an election by which voters choose convention delegates committed to voting for a certain candidate
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invisible primary
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early attempts to raise money, line up campaign consultants, generate media attention, and get commitments for support even before candidates announce they are running
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party caucus
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local gathering of party members to choose convention delegates
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open primary
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primary election in which eligible voters need not be registered party members
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closed primary
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primary election in which only registered party members may vote
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front-loading
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the process of scheduling presidential primaries early in the primary season
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front-runner
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the leading candidate and expected winner of a nomination or an election
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momentum
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the widely held public perception that a candidate is gaining electoral strength
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swing voters
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the approximately one-third of the electorate who are undecided at the start of a campaign
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oppo research
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investigation of an opponent's background for the purpose of exploiting weaknesses or undermining credibility
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valence issues
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issues on which most voters and candidates share the same position
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position issues
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issues on which the parties differ in their perspectives and proposed solutions
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wedge issue
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a controversial issue that one party uses to split the voters in the other party
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issue ownership
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the tendency of one party to be seen as more competent in a specific policy area
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negative advertising
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campaign advertising that emphasizes the negative characteristics of opponents rather then one's own strengths
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government matching funds
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money given by the federal government to qualified presidential candidates in the primary and general election campaigns
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hard money
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campaign funds donated directly to candidates; amounts are limited by federal election laws
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soft money
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unregulated campaign contributions by individuals, groups, or parties that promote general election activities but do not directly support individual candidates
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issue advocacy ads
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advertisements paid for by soft money, and thus not regulated, that promote certain issue positions bu tdo not endorse specific candidates
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get-out-the-vote (GOTV) drives
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efforts by political parties, interest groups, and the candidate's staff to maximize voter turnout among supporters
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electoral mandate
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the perception that an election victory signals broad support for the winner's proposed policies