Animal Farm & Propaganda – Flashcards
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Propaganda
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ideas or information used to deliberately help or hurt a cause
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Name calling
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linking negative words or phrases with an opposing person, group, or cause to persuade an audience to reject something, based on emotional response to words rather than on careful consideration of facts
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Glittering generalities
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linking positive, general, and commonly accepted words ("love," "family," "democracy") with a person, group, or cause to make an audience approve without careful consideration
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Glittering generalities
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linking positive, general, and commonly accepted words ("love," "family," "democracy") with a person, group, or cause to make an audience approve without careful consideration
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Euphemisms
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substituting words or phrases with softer, more palatable ones to generate a more positive response or to mislead intentionally ("senior citizen" for "old person," "collateral damage" for "civilian casualties"). This is accomplished by using words that are bland and euphemistic.
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Transfer
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connecting the authority or prestige of certain images, people, or symbols we respect and revere to something he/she would have us accept (a product, an idea, another person, etc)
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Testimonial
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using well-known personalities to endorse a person, group, or cause whether experts on the subject or not
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Plain folks
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by using this technique, speakers attempt to convince their audience that they, and their ideas, are "of the people." Trying to convince an audience that someone is "one of them The device is used by advertisers and politicians alike.
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Bandwagon
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claiming that an audience should do something because "everybody else is doing it." The basic theme of this appeal is that "everyone else is doing it, and so should you."
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Fear
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Warning an audience that something horrible will happen to them if they dont take certain action. Disaster will result for the audience if they do not follow a particular course of action, By playing on the audiences deep-seated fears, practitioners use this technique hope to redirect away from the merits of a particular proposal and toward steps that can be taken to reduce the fear.
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Old Major
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Karl Marx
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Mr. Jones
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Czar Nicholas II
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Moses the Raven
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Organized religion
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Sugarcandy Mountain
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Heaven
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Napoleon
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Joseph Stalin
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Snowball
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Leon Trotsky
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Napoleons dogs
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KGB (Stalins Secret Police)
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Animal Farm
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Soviet Russia
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People who followed Marxs thinking
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Socialists
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Mollie
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Vain and Selfish Russians who didnt care about the Russian Revolution
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Squealer
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Propaganda/ Pravda (Russian propaganda newspaper)
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execution of animals
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Stalins great purge
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Boxer
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Dedicated working class that supported Stalin
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Benjamin
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Skeptical people in Russia and outside Russia
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Animalism
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Communism
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Sheep
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Ignorant working class that blindly followed Stalin
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Animal Farm
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Soviet Russia
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1stcommandment
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whatever goes upon two legs is an enemy
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2nd commandment
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whatever goes upon four legs, or has wings, is a friend
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3rd commandment
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no animal shall wear clothes
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4th commandment
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no animal shall sleep in a bed
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5th commandment
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no animal shall drink alcohol
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6th commandment
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no animal shall kill any other animal
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7th commandment
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all animals are equal
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"I will work harder"
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one of Boxers mottos, served as propaganda because it uses transfer and testimonial in influencing the other animals to work harder like Boxer.
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"Napoleon is always right"
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one of Boxers mottos, served as propaganda because it uses glittering generalities and testimonial to convince the other animals that napoleon is always right.
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"Four legs good, two legs bad"
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a slogan of the sheep that served as propaganda by using bandwagon convince the animals that they animals are better than humans.
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"Four legs good, two legs better"
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a slogan of the sheep that served as propaganda by using repetition to get the animals to know that humans and pigs are better than them.
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7 commandments
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foundation of Animalism, yet when they are broken, it demonstrates the move to a more communist structure where Napoleon becomes dictatorial.
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"Surely, comrades, you do not want Jone to come back?"
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Fear propaganda Squealer uses on the other animals (ch. 5).
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The poem "Comrade Napoleon" Minimuss poem where he talks about Napoleon sleeping in the stall
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Plain folks propaganda (ch. 8)
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"Thanks to leadership of Comrade Napoleon, how excellent this water tastes."
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Glittering generalities from the cows (ch.8)
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Calling snowball a criminal and blaming him for all bad things that happen on the farm
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Name-calling (beginning in ch. 5)
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"it had been found necessary to make a readjustment of rations (Squealer always spoke of it as a "readjustment," never as a
"reduction")"
"reduction")"
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Euphemisms - "readjustment" of rations, not a "reduction" (ch. 9)
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"I will work harder" motto to get the animals to work as Boxer did.
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Transfer
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Singing "Beasts of England" - everyone wants to be a part of the rebellion
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Bandwagon
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The strong, dedicated, and loyal cart-horse who naively trusts the pigs to make all his decisions for him.
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Boxer
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The pig who spreads Napoleons propaganda among the other animals.
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Squealer
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The poet pig who writes verse about Napoleon.
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Minimus
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The often drunk farmer who runs the Manor Farm before the animals stage their Rebellion and establish Animal Farm.
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Mr. Jones
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The long-lived donkey who believes that life will remain unpleasant no matter who is in charge. Of all of the animals on the farm, he alone comprehends the changes that take place, but he seems either unwilling or unable to oppose the pigs.
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Benjamin
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The tame raven who spreads stories of the paradise to which animals supposedly go when they die.
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Moses
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The prize-winning boar whose vision of a socialist utopia serves as the inspiration for the Rebellion, but he dies three days after sharing his vision with the other animals.
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Old Major
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The intelligent, passionate, and eloquent pig who challenges Napoleon for control of Animal Farm after the Rebellion, but is eventually chased away and blamed for all bad things that happen on the farm.
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Snowball
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A good-hearted female cart-horse who often suspects the pigs of violating one or another of the Seven Commandments, but repeatedly blames herself for misremembering them.
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Clover
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The pig who emerges as the leader of Animal Farm after the Rebellion.
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Napoleon
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She hides during the Battle of the Cowshed and loves ribbons and sugar cubes
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Mollie
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Napoleon takes the nine puppies away from their mothers and ______ them to be his personal security force.
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Indoctrinates
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The number of letters Boxer is able to learn
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Four - A, B, C, and D
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The name of animal heaven promoted by Moses the Raven
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Sugarcandy Mountain
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Napoleon renames Animal Farm _____ in his toast at the end of the novel
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The Manor Farm
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Why does Napoleon feel his is dying after he drinks the whiskey?
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Hes hung over after drinking whiskey
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The animal discovers the truth about Boxers destination when the pigs load him into a cart claiming that he is being taken to a doctor.
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Benjamin
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One of the human traditions that the animals used to celebrate their victories
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A ceremony with awards
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According to Old Major at the beginning of the novel, the cause of all the animals problems is
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Man (who is the only animal who produces nothing but consumes what animals produce)
