Adding Value Scorecard Essay Example

markets simply because they are there.

But talk of a borderless world turns out, upon examination of the data, to be so much globally. A second reason for believing that the world is flat is that, since the late asses, much of the literature on globalization written from a business perspective has focused on concerns related to how, and not why: how to link far-flung units, build global networks, find and train global managers, create truly global corporate cultures. 3 Furthermore, to the extent that the literature does deal with global strategy as opposed to global organization, it mostly souses on achieving global presence: entering the right markets, making the right acquisitions, or choosing the right alliance partners. 1 should add that this bias appears to apply to MBA strategy curricula as well as to research and writings for practitioners.

5 The two broad biases above are probably reinforced by a third - a sense that cross-border moves are so complex and uncertain that they need to become acts of faith. This can be seen as an extension of the tendency to do detailed cost-benefit analyses of small sections in single-country strategy but to simply throw up one's hands and surrender to animal spirits in making large decisions.