ACC 270 Midterm
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________ when a product or service becomes more valuable as more people use it
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Network Effects
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A firm is said to be ____ when it attempts to match the benefits of successful position while maintaining its existing position
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Straddling
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Which of the following is a source of bargaining power of buyers
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Greater Choice of Products
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Performing the same task better than how rivals perform them is known as ______
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Operational Effectiveness
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Even if Netflix gave Cinematch a way to its rivals, they would still not be able to make the same kind of accurate recommendations as Netflix. This is because of Netflix's
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Data Advantage
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While some debate the size of the "long-tail," one fact that is critical to keep above this debate is that:
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Selection attracts customers and the Internet allows large-selection inventory efficiencies that offline firms can't match
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As per the Amazon chapter, which of the following is considered one of the three "pillars" critical to Amazon's business success
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Large Selection
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Which of the following is an example of agency pricing?
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A department store gets a cut on the selling price of a product, which is set by the product's manufacturer
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Which on the following sets of interrelated forces threatens to slow down the progression of Moore's law?
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Size, Heat and power
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______ is said to occur when one market attempts to conquer a new market it subset, component, or feature of its primary offering
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Envelopment
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A market is said to be _____ if it derives most of its value from a single class of users
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One-Sided
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Which of the following summarizes network effects?
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More users= More Value
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You are at a packed stadium for the big game and you want to upload a photo of your team's touchdown using Instagram. Your mobile phone shows five bars of service, but you still can't access the internet. This is likely an example of _____
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Congestion Effects
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Citing Wikipedia as a reference is not considered a good practice because Wikipedia:
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Is not original source material, but rather a clearinghouse of information
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Marketers can leverage social media channels for
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All of the above
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The phrase ____ is used to refer to situation is which users collaboratively work to create contents, products, and services. Examples include social media as well as services like Skype and Bit Torrent
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Peer Production
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The phrase ____ refers to efforts where participants share access to products and services rather than having ownership
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Collaborative consumption
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One of Facebook's key resources for competitive advantage is:
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High Switching Costs
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The term "social graph" refers to:
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The global mapping of users and organizations, and how they are related
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How many bites are in a pentabite?
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Quadrillion
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What is an example of Volatile Memory?
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RAM
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What should have Chipotle used to help its app?
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Amazon Web Services (AWS)
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What makes something a solid state device?
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Nothing Moves
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What is Peer Production?
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When users collaboratively work to create content products, and services
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Porters Five Forces
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(1) the intensity of rivalry among existing competitors (2) the threat of new entrants (3) the threat of substitute goods or services (4) the bargaining power of buyers (5) the bargaining power of suppliers
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What is Value Chain
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Set of activities through which a product or service is created and delivered to its customers
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Analysts are so ballish on Facebook.....
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all the above
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Developers creating applications create ........ that have potential
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complementary benefits
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Dark web?
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stuff you cant find on google
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Which of the following issues raises advertiser concerns on promoting products
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content agency
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What is the likely implication of a large and active wiki community
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it becomes more likely that content is up-to-date
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How are sites and services from the internet first phase....
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web 2.0 services foster collaboration and information shafting
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Alternative to switching costs ...
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lock-in
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What is responsible for Moore's law?
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distance between silicon gets smaller
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which of the following problems is least likely to be solved with grid computers?
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linear problems
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E-waste is difficult to address because...
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complexity of modern value chain
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Internet retailers serve a large geographic area ...
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scalable
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What solution has Netflix came up with to address the need to deliver content.
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Netflix provides a software platform to firms seeking to hard
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The practice of windowing involves....
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making content available to a distribution channel
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User rating act as ...... for Netflix customers
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switching costs
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According to Porter, strategy is fundamentally about being ......
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different
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Unlike facebook, where users must approve friends, twitter default setting allows for ........
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can't find the answer ***
